Ethics in public relations responsible advocacy
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Thousand Oaks, Calif.
SAGE Publications
c2006
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| Online-Zugang: | Volltext |
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| Beschreibung: | Includes bibliographical references and index Baselines for ethical advocacy in the "marketplace of ideas" / Kathy Fitzpatrick -- Responsibility and accountability / Thomas H. Bivins -- The ethics of communicating with and about difference in a changing society / Larissa A. Grunig and Elizabeth L. Toth -- Negotiating relationships with activist publics / Linda Hon -- Responsible advocacy for nonprofit organizations / Carolyn Bronstein -- Truth and transparency / Karla Gower -- Responsible online communication / Kirk Hallahan -- Responsible advocacy through strategic risk communication / Michael J. Palenchar and Robert L. Heath -- The ethics of public diplomacy / Philip Seib -- Ethics across borders / Donald Wright "Ethics in Public Relations: Responsible Advocacy is the first book to identify universal principles of responsible advocacy in public relations. In this book, editors Kathy Fitzpatrick and Carolyn Bronstein bring together prominent authorities in the field to address theoretical and practical issues that illustrate the broad scope and complexity of responsible advocacy in 21st-century public relations."--BOOK JACKET. |
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| Beschreibung: | 1 Online-Ressource (xiv, 241 p.) |
| ISBN: | 9781452222677 1452222673 1412917972 9781412917971 1412917980 9781412917988 |