Air transportation a management perspective
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Aldershot, England
Ashgate
©2007
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| Ausgabe: | 6th ed |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Previous edition: by Alexander T. Wells, John G. Wensveen. Belmont, Calif. : Thomson/Brooks/Cole, 2004 Includes bibliographical references and index Cover; Contents; About the Author; Preface; Acknowledgments; PART ONE: AN INTRODUCTION TO AIR TRANSPORT; PART TWO: STRUCTURE AND ECONOMICS OF AIRLINES; PART THREE: MANAGERIAL ASPECTS OF AIRLINES; PART FOUR: THE INTERNATIONAL SCENE; Glossary; Index The sixth edition of Air Transportation: A Management Perspective provides a solid foundation of current practices in air transportation management combined with an extensive historical overview. The book uses past and present trends to forecast future challenges the industry may face, encouraging the reader to really think about the decisions a manager implements. Updated topics include airline passenger marketing, labor relations, financing and heightened security precautions |
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| Beschreibung: | 1 Online-Ressource (xxi, 568 pages) |
| ISBN: | 9780754684749 0754684741 |