Global sport sponsorship
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
New York, NY, USA
Berg
2005
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| Schriftenreihe: | Sport, commerce and culture
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| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 Includes bibliographical references and index Sport sponsorship in a global age / John Amis and T. Bettina Cornwell -- Historical hangovers or burning possiblilities: regulation and adaptation in global tobacco and alcohol sponsorship / Robert Sparks, Timothy Dewhirst, Shannon Jette and Amanda Schweinbenz -- The spatial logics of global sponsorship; corporate capital, cola wars and cricket / Michael Silk and David Andrews -- Global adidas: sport, clelebrity and the marketing of difference / Andrew D. Graninger, Joshua I. Newman and David L. Andrews -- Sports sponsorship and tourism flows / Mike Weed -- The [E-] business of sport sponsorship / Detlev Zwick and Oliver Dieterle -- Global sport sponsorship: towards a strategic understanding / Don Roy -- Image transfer in global sport sponsorship: theoretical support and boundary conditions / Kevin Gwinner -- Using the Olympics and FIFA world cup to enhance global brand equity: a case study of two companies in the payment services category / Robert Madrigal, Colleen Bee and Monica LaBarge "Estimated to have an annual worth of more than US$25 billion, the global sport sponsorship industry has become of vital importance to anybody interested in understanding the sport-commerce nexus. Global Sport Sponsorship is the first text to provide a comprehensive, multi-disciplinary analysis of this industry. Leading scholars from marketing, management, sociology, cultural studies, tourism, and gender studies address issues central to current debates in each of these disciplines." "Global Sport Sponsorship is essential reading for anyone involved in the practice or academic study of one of the world's largest industries."--Jacket |
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| Beschreibung: | 1 Online-Ressource (x, 326 pages) |
| ISBN: | 9781847880031 1847880037 |