Good company business success in the worthiness era

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Veröffentlicht: San Francisco, CA Berrett-Koehler Publishers c2011
Ausgabe:1st ed
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500 |a Includes bibliographical references (p. 215-218) and index 
500 |a The worthiness imperative -- The economic imperative -- The social imperative -- The political imperative -- Goodness matters -- Ranking companies -- The good employer -- The good seller -- The good steward -- The worthiness era -- A hopefully idealistic vision 
500 |a We?re losing patience with bad companies. We?re fed up with the greed of Goldman Sachs, sickened by BP?s pollution, tired of tainted food, tightfisted employers, and phony ?corporate social responsibility.? And Laurie Bassi and her coauthors have news: the ?bad boy? days are over. We?re at the dawn of the Worthiness Era, when doing the right thing is no longer optional?it?s the key to success. And they?ve got the data to prove it. Good Company lays out the convergence of social, economic, and political forces? ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market?that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index. Using publicly available information as well as original research, the Good Com- pany Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples Bassi and company carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it?s no longer a question of ethics or virtue: it?s a matter of survival 
650 7 |a BUSINESS & ECONOMICS / Development / Sustainable Development  |2 bisacsh 
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650 4 |a Management  |x Moral and ethical aspects 
650 4 |a Management  |x Social aspects 
650 4 |a Business ethics 
650 4 |a Social responsibility of business 
650 4 |a Success in business  |x Moral and ethical aspects 
700 1 |a Bassi, Laurie J.  |e Sonstige  |4 oth 
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spelling Good company business success in the worthiness era Laurie Bassi ... [et al.]
1st ed
San Francisco, CA Berrett-Koehler Publishers c2011
1 Online-Ressource (xii, 279 p.)
txt rdacontent
c rdamedia
cr rdacarrier
Includes bibliographical references (p. 215-218) and index
The worthiness imperative -- The economic imperative -- The social imperative -- The political imperative -- Goodness matters -- Ranking companies -- The good employer -- The good seller -- The good steward -- The worthiness era -- A hopefully idealistic vision
We?re losing patience with bad companies. We?re fed up with the greed of Goldman Sachs, sickened by BP?s pollution, tired of tainted food, tightfisted employers, and phony ?corporate social responsibility.? And Laurie Bassi and her coauthors have news: the ?bad boy? days are over. We?re at the dawn of the Worthiness Era, when doing the right thing is no longer optional?it?s the key to success. And they?ve got the data to prove it. Good Company lays out the convergence of social, economic, and political forces? ranging from the explosion of online information sharing to the emergence of the ethical consumer and the rapid expansion of the green market?that are ushering in this new era. Moreover, the authors prove the connection between good corporate behavior and the bottom line with their Good Company Index. Using publicly available information as well as original research, the Good Com- pany Index evaluates each of the Fortune 100 companies as an employer, seller, and steward and then gives it a final grade. Among the surprising findings: only two Fortune 100 companies get an A, while a number of highly respected companies get a C or worse. Overall, companies in the same industry with higher rankings on the index consistently outperform their competitors. And this is not some academic exercise: the authors have used the principles of the index at their own investment firm to deliver market-beating results. Using a host of real-world examples Bassi and company carefully explain each aspect of corporate worthiness, offering companies a guide to what it now takes to win customer loyalty. Good Company moves the debate about corporate citizenship from the realm of faith to the realm of facts, showing it?s no longer a question of ethics or virtue: it?s a matter of survival
BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Business Ethics bisacsh
Ethik
Gesellschaft
Wirtschaft
Corporations Moral and ethical aspects
Corporations Social aspects
Management Moral and ethical aspects
Management Social aspects
Business ethics
Social responsibility of business
Success in business Moral and ethical aspects
Bassi, Laurie J. Sonstige oth
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=387193 Aggregator Volltext
spellingShingle Good company business success in the worthiness era
BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Business Ethics bisacsh
Ethik
Gesellschaft
Wirtschaft
Corporations Moral and ethical aspects
Corporations Social aspects
Management Moral and ethical aspects
Management Social aspects
Business ethics
Social responsibility of business
Success in business Moral and ethical aspects
title Good company business success in the worthiness era
title_auth Good company business success in the worthiness era
title_exact_search Good company business success in the worthiness era
title_full Good company business success in the worthiness era Laurie Bassi ... [et al.]
title_fullStr Good company business success in the worthiness era Laurie Bassi ... [et al.]
title_full_unstemmed Good company business success in the worthiness era Laurie Bassi ... [et al.]
title_short Good company
title_sort good company business success in the worthiness era
title_sub business success in the worthiness era
topic BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Business Ethics bisacsh
Ethik
Gesellschaft
Wirtschaft
Corporations Moral and ethical aspects
Corporations Social aspects
Management Moral and ethical aspects
Management Social aspects
Business ethics
Social responsibility of business
Success in business Moral and ethical aspects
topic_facet BUSINESS & ECONOMICS / Development / Sustainable Development
BUSINESS & ECONOMICS / Business Ethics
Ethik
Gesellschaft
Wirtschaft
Corporations Moral and ethical aspects
Corporations Social aspects
Management Moral and ethical aspects
Management Social aspects
Business ethics
Social responsibility of business
Success in business Moral and ethical aspects
url http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=387193
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