Surviving transformation lessons from GM's surprising turnaround

Surviving transformation lessons from GM's surprising turnaround

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Bibliographische Detailangaben
1. Verfasser: Barabba, Vincent P. (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Oxford Oxford University Press 2004
Schlagworte:
General Motors Corporation / Case studies / Management
General Motors Corporation
General Motors Corporation > Management > Case studies
BUSINESS & ECONOMICS / Structural Adjustment
Automobile industry and trade / Management
Management
Organizational change
Wirtschaft
Automobile industry and trade > United States > Management > Case studies
Organizational change > United States > Case studies
USA
Fallstudiensammlung
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Beschreibung
Beschreibung:Includes bibliographical references (pages 237-244) and index
Describes the strategic turnaround at General Motors beginning in the early 1990s that has brought it back from the brink of bankruptcy. This work focuses on how other companies in a variety of industries can learn from GM's experience
Beschreibung:1 Online-Ressource (xxiv, 256 pages)
ISBN:1423720695
9781423720690
1280427876
9781280427879
0195171411

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