Advertising as culture
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Bristol, UK
Intellect
2013
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| Schlagworte: | |
| Online-Zugang: | Volltext |
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| 245 | 1 | 0 | |a Advertising as culture |c edited by Chris Wharton |
| 264 | 1 | |a Bristol, UK |b Intellect |c 2013 | |
| 300 | |a 1 Online-Ressource (229 pages, [8] pages of plates) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.ʺ--Ebook Library | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Advertising & Promotion |2 bisacsh | |
| 650 | 7 | |a Advertising |2 fast | |
| 650 | 7 | |a Advertising / Social aspects |2 fast | |
| 650 | 7 | |a Popular culture |2 fast | |
| 650 | 4 | |a Gesellschaft | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Advertising |x Social aspects | |
| 650 | 4 | |a Popular culture | |
| 650 | 4 | |a Advertising |z Great Britain | |
| 651 | 4 | |a Großbritannien | |
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Datensatz im Suchindex
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|---|---|
| any_adam_object | |
| building | Verbundindex |
| bvnumber | BV042961329 |
| collection | ZDB-4-EBU |
| ctrlnum | (OCoLC)828734805 (DE-599)BVBBV042961329 |
| dewey-full | 659.1/042 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/042 |
| dewey-search | 659.1/042 |
| dewey-sort | 3659.1 242 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| geographic | Großbritannien |
| geographic_facet | Großbritannien |
| id | DE-604.BV042961329 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T04:37:41Z |
| institution | BVB |
| isbn | 1841507873 9781841507873 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028387196 |
| oclc_num | 828734805 |
| open_access_boolean | |
| physical | 1 Online-Ressource (229 pages, [8] pages of plates) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Intellect |
| record_format | marc |
| spelling | Advertising as culture edited by Chris Wharton Bristol, UK Intellect 2013 1 Online-Ressource (229 pages, [8] pages of plates) txt rdacontent c rdamedia cr rdacarrier ʺThis book is about advertising and culture. Advertising is a significant aspect of modern societies and plays an important part in economic activity. It is a highly visible component of everyday life and increasingly of contemporary culture. The book considers culture as a broad category of human endeavour and experience. It takes a multidisciplinary approach drawing on media and cultural studies and the study of history and of art history, sociology, politics and political economy for ideas and explanations that can be applied to advertising and culture. Indeed the book's contributors are drawn from each of these areas of academic enquiry. Their contributions represent strands and tensions in the relationship between different aspects of culture, such as fashion, art, popular music, politics and media, and the world of advertising. The book raises the question of how, to what effect and with what intensity, advertising features - as the Advertising Standards Authority, the UKʹs advertising regulator, recently put it - as a 'common subject' in our cultural lives. The book deals with advertising and culture primarily within a British context, but in an increasingly globalised world many of its themes and issues are relevant to societies where advertising is a growing presence. This book explores the relationship between advertising and culture and this introduction outlines the book's scope, content and themes.ʺ--Ebook Library Includes bibliographical references and index BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Popular culture fast Gesellschaft Wirtschaft Advertising Social aspects Popular culture Advertising Great Britain Großbritannien Wharton, Chris Sonstige oth Erscheint auch als Druckausgabe 1-84150-614-1 Erscheint auch als Druckausgabe 978-1-84150-614-2 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=549921 Aggregator Volltext |
| spellingShingle | Advertising as culture BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Popular culture fast Gesellschaft Wirtschaft Advertising Social aspects Popular culture Advertising Great Britain |
| title | Advertising as culture |
| title_auth | Advertising as culture |
| title_exact_search | Advertising as culture |
| title_full | Advertising as culture edited by Chris Wharton |
| title_fullStr | Advertising as culture edited by Chris Wharton |
| title_full_unstemmed | Advertising as culture edited by Chris Wharton |
| title_short | Advertising as culture |
| title_sort | advertising as culture |
| topic | BUSINESS & ECONOMICS / Advertising & Promotion bisacsh Advertising fast Advertising / Social aspects fast Popular culture fast Gesellschaft Wirtschaft Advertising Social aspects Popular culture Advertising Great Britain |
| topic_facet | BUSINESS & ECONOMICS / Advertising & Promotion Advertising Advertising / Social aspects Popular culture Gesellschaft Wirtschaft Advertising Social aspects Advertising Great Britain Großbritannien |
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| work_keys_str_mv | AT whartonchris advertisingasculture |