Flux what marketing managers need to navigate the new environment
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Toronto
University of Toronto Press
2012
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| Online-Zugang: | Volltext |
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| 245 | 1 | 0 | |a Flux |b what marketing managers need to navigate the new environment |c edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| 246 | 1 | 3 | |a What marketing managers need to navigate the new environment |
| 264 | 1 | |a Toronto |b University of Toronto Press |c 2012 | |
| 300 | |a 1 Online-Ressource (xiv, 326 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Marketing / Decision making |2 fast | |
| 650 | 7 | |a Marketing / Management |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing |x Management | |
| 650 | 4 | |a Marketing |x Decision making | |
| 650 | 4 | |a Consumer behavior | |
| 700 | 1 | |a Soberman, David Allan |e Sonstige |4 oth | |
| 700 | 1 | |a Soman, Dilip |e Sonstige |4 oth | |
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| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042960890 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T04:37:40Z |
| institution | BVB |
| isbn | 144269839X 9781442698390 9781442644038 1442644036 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028386758 |
| oclc_num | 829905884 |
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| physical | 1 Online-Ressource (xiv, 326 pages) |
| psigel | ZDB-4-EBU FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | University of Toronto Press |
| record_format | marc |
| spelling | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin What marketing managers need to navigate the new environment Toronto University of Toronto Press 2012 1 Online-Ressource (xiv, 326 pages) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and indexes Introduction: the evolving role of the marketing manager -- Part One: The changing landscape. 1. The challenge of today's marketing environment / David Soberman -- 2. Losing control and loving it / David Dunne -- 3. Brand extension strategy: an integrative framework / Sridhar Moorthy -- 4. What makes the internet different? / Avi Goldfarb -- Part Two: Understanding to engage: key lessons from the latest in the psychology and economics of consumer behaviour. 5. Memory, persuasion, and decision-making / Andrew A. Mitchell -- 6. Hedonomics: why people do not buy what they enjoy the most / Claire I. Tsai -- 7. Marketing management when facing forward-looking consumers / Andrew T. Ching -- 8. Strategic forward-looking marketing management / Ron N. Borkovsky -- 9. Just imagine: the role of visualization in new product evaluation / Min Zhao -- 10. The role of morality in consumer decisions / Nina Malzar -- Part Three: Marketing management to engage. 11. Manage customer value through incentives / Menge Shi -- 12. Hang on: the psychology of time and implications for designing queues / Dilip Soman -- 13. Brands as humans: relationship norms and anthropomorphism / Pankaj Aggarwal -- 14. The psychology of giving: small interventions that make a difference / Aparna A. Labroo -- 15. Managing brands by leveraging academic research / Delaine Hampton BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior Soberman, David Allan Sonstige oth Soman, Dilip Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871 Aggregator Volltext |
| spellingShingle | Flux what marketing managers need to navigate the new environment BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior |
| title | Flux what marketing managers need to navigate the new environment |
| title_alt | What marketing managers need to navigate the new environment |
| title_auth | Flux what marketing managers need to navigate the new environment |
| title_exact_search | Flux what marketing managers need to navigate the new environment |
| title_full | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_fullStr | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_full_unstemmed | Flux what marketing managers need to navigate the new environment edited by David Soberman and Dilip Soman ; with a foreword by Roger Martin |
| title_short | Flux |
| title_sort | flux what marketing managers need to navigate the new environment |
| title_sub | what marketing managers need to navigate the new environment |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Consumer behavior fast Marketing / Decision making fast Marketing / Management fast Wirtschaft Marketing Management Marketing Decision making Consumer behavior |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Consumer behavior Marketing / Decision making Marketing / Management Wirtschaft Marketing Management Marketing Decision making |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=682871 |
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