Advertising and promotion in "new" Asia
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
[Bradford, England]
Emerald
[2009]
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| Schriftenreihe: | Asia Pacific journal of marketing and logistics
vol. 21, no. 2 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Title from PDF title page (viewed Sept. 9, 2009) Includes bibliographical references When hot and noisy is good : Chinese values of renao and consumption metaphors / Clyde A. Warden and Judy F. Chen -- The relationship between attitude and behavior : an empirical study in China / Jianyao Li [and others] -- Commercializing artistic authenticity via collaborative design / Yuli Bai [and others] -- Four alternative models of online purchase behavior in the Asia-Pacific region : a lesson of gender difference from South Korea / Siva Muthaly and Hong-Youl Ha -- Developers and terminators in hypermarket' relationships with Chinese customers / James O. Stanworth -- The correlates of cognitive ageing and adoption of defensive-ageing strategies among older adults / Fon Sim Ong [and others] |
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| Beschreibung: | 1 Online-Ressource |
| ISBN: | 9781848556775 1848556772 9781848556768 |