Perspectives on marketing the agency perspective
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
[Boston]
[Course Technology]
[©2009]
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| Online-Zugang: | Volltext |
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| 100 | 1 | |a Miletsky, Jason I. |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Perspectives on marketing |b the agency perspective |c Jason I. Miletsky [and] Michael Hand |
| 264 | 1 | |a [Boston] |b [Course Technology] |c [©2009] | |
| 300 | |a 1 Online-Ressource (xvii, 377 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
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| 500 | |a Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 | ||
| 500 | |a The relationship -- The foundations -- Getting to work -- Evaluation -- Just for fun | ||
| 500 | |a "In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to measure results, the best and worst campaigns ever run and a whole lot more. What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies"--Resource description page | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
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Datensatz im Suchindex
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| any_adam_object | |
| author | Miletsky, Jason I. |
| author_facet | Miletsky, Jason I. |
| author_role | aut |
| author_sort | Miletsky, Jason I. |
| author_variant | j i m ji jim |
| building | Verbundindex |
| bvnumber | BV042958853 |
| classification_rvk | QP 600 |
| collection | ZDB-4-EBA ZDB-4-EBU |
| ctrlnum | (OCoLC)554887871 (DE-599)BVBBV042958853 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042958853 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T04:37:36Z |
| institution | BVB |
| isbn | 9781598639346 159863934X 9781598638714 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028384718 |
| oclc_num | 554887871 |
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| owner_facet | DE-1046 DE-1047 |
| physical | 1 Online-Ressource (xvii, 377 pages) |
| psigel | ZDB-4-EBA ZDB-4-EBU FAW_PDA_EBA FLA_PDA_EBU |
| publishDate | 2009 |
| publishDateSearch | 2009 |
| publishDateSort | 2009 |
| publisher | [Course Technology] |
| record_format | marc |
| spelling | Miletsky, Jason I. Verfasser aut Perspectives on marketing the agency perspective Jason I. Miletsky [and] Michael Hand [Boston] [Course Technology] [©2009] 1 Online-Ressource (xvii, 377 pages) txt rdacontent c rdamedia cr rdacarrier Includes index. - Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002 The relationship -- The foundations -- Getting to work -- Evaluation -- Just for fun "In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to measure results, the best and worst campaigns ever run and a whole lot more. What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies"--Resource description page BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Markenpolitik (DE-588)4144679-3 gnd rswk-swf Markenpolitik (DE-588)4144679-3 s 1\p DE-604 Hand, Michael Sonstige oth Erscheint auch als Druck-Ausgabe, Paperback 1-59863-871-8 http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=306352 Aggregator Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Miletsky, Jason I. Perspectives on marketing the agency perspective BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Markenpolitik (DE-588)4144679-3 gnd |
| subject_GND | (DE-588)4144679-3 |
| title | Perspectives on marketing the agency perspective |
| title_auth | Perspectives on marketing the agency perspective |
| title_exact_search | Perspectives on marketing the agency perspective |
| title_full | Perspectives on marketing the agency perspective Jason I. Miletsky [and] Michael Hand |
| title_fullStr | Perspectives on marketing the agency perspective Jason I. Miletsky [and] Michael Hand |
| title_full_unstemmed | Perspectives on marketing the agency perspective Jason I. Miletsky [and] Michael Hand |
| title_short | Perspectives on marketing |
| title_sort | perspectives on marketing the agency perspective |
| title_sub | the agency perspective |
| topic | BUSINESS & ECONOMICS / Marketing / General bisacsh BUSINESS & ECONOMICS / Distribution bisacsh Marketing fast Wirtschaft Marketing Markenpolitik (DE-588)4144679-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Marketing / General BUSINESS & ECONOMICS / Distribution Marketing Wirtschaft Markenpolitik |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=306352 |
| work_keys_str_mv | AT miletskyjasoni perspectivesonmarketingtheagencyperspective AT handmichael perspectivesonmarketingtheagencyperspective |