Decision models and descriptive models in marketing
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| Hauptverfasser: | , |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Mass.
Marketing Science Institute
1976
|
| Schriftenreihe: | Preliminary Research Report / Marketing Science Institute
76,117 |
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MARC
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| 008 | 150911s1976 |||| 00||| eng d | ||
| 035 | |a (OCoLC)922763873 | ||
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| 040 | |a DE-604 |b ger |e rakwb | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-188 | ||
| 100 | 1 | |a Ehrenberg, Andrew S. C. |e Verfasser |0 (DE-588)108406512 |4 aut | |
| 245 | 1 | 0 | |a Decision models and descriptive models in marketing |c A. S. C. Ehrenberg and G. J. Goodhardt |
| 264 | 1 | |a Cambridge, Mass. |b Marketing Science Institute |c 1976 | |
| 300 | |a VI, 32 S. |c 28 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 1 | |a Preliminary Research Report / Marketing Science Institute |v 76,117 | |
| 500 | |a Includes bibliographical references (pages 30-31) | ||
| 700 | 1 | |a Goodhardt, Gerald J. |e Verfasser |4 aut | |
| 810 | 2 | |a Marketing Science Institute |t Preliminary Research Report |v 76,117 |w (DE-604)BV024476083 |9 76,117 | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-028256922 | ||
Datensatz im Suchindex
| _version_ | 1804175079396868096 |
|---|---|
| any_adam_object | |
| author | Ehrenberg, Andrew S. C. Goodhardt, Gerald J. |
| author_GND | (DE-588)108406512 |
| author_facet | Ehrenberg, Andrew S. C. Goodhardt, Gerald J. |
| author_role | aut aut |
| author_sort | Ehrenberg, Andrew S. C. |
| author_variant | a s c e asc asce g j g gj gjg |
| building | Verbundindex |
| bvnumber | BV042827635 |
| ctrlnum | (OCoLC)922763873 (DE-599)BVBBV042827635 |
| format | Book |
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| id | DE-604.BV042827635 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:10:35Z |
| institution | BVB |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028256922 |
| oclc_num | 922763873 |
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| owner | DE-188 |
| owner_facet | DE-188 |
| physical | VI, 32 S. 28 cm |
| publishDate | 1976 |
| publishDateSearch | 1976 |
| publishDateSort | 1976 |
| publisher | Marketing Science Institute |
| record_format | marc |
| series2 | Preliminary Research Report / Marketing Science Institute |
| spelling | Ehrenberg, Andrew S. C. Verfasser (DE-588)108406512 aut Decision models and descriptive models in marketing A. S. C. Ehrenberg and G. J. Goodhardt Cambridge, Mass. Marketing Science Institute 1976 VI, 32 S. 28 cm txt rdacontent n rdamedia nc rdacarrier Preliminary Research Report / Marketing Science Institute 76,117 Includes bibliographical references (pages 30-31) Goodhardt, Gerald J. Verfasser aut Marketing Science Institute Preliminary Research Report 76,117 (DE-604)BV024476083 76,117 |
| spellingShingle | Ehrenberg, Andrew S. C. Goodhardt, Gerald J. Decision models and descriptive models in marketing |
| title | Decision models and descriptive models in marketing |
| title_auth | Decision models and descriptive models in marketing |
| title_exact_search | Decision models and descriptive models in marketing |
| title_full | Decision models and descriptive models in marketing A. S. C. Ehrenberg and G. J. Goodhardt |
| title_fullStr | Decision models and descriptive models in marketing A. S. C. Ehrenberg and G. J. Goodhardt |
| title_full_unstemmed | Decision models and descriptive models in marketing A. S. C. Ehrenberg and G. J. Goodhardt |
| title_short | Decision models and descriptive models in marketing |
| title_sort | decision models and descriptive models in marketing |
| volume_link | (DE-604)BV024476083 |
| work_keys_str_mv | AT ehrenbergandrewsc decisionmodelsanddescriptivemodelsinmarketing AT goodhardtgeraldj decisionmodelsanddescriptivemodelsinmarketing |