The rise and fall of mass marketing
This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have incr...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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London
Routledge, Taylor & Francis Group
2015
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| Ausgabe: | This edition first published |
| Schriftenreihe: | Routledge Library Editions Marketing
25 |
| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
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| 245 | 1 | 0 | |a The rise and fall of mass marketing |c edited by Richard S. Tedlow and Geoffrey Jones |
| 250 | |a This edition first published | ||
| 264 | 1 | |a London |b Routledge, Taylor & Francis Group |c 2015 | |
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| 500 | |a Nachdruck der Ausgabe von 1993 | ||
| 505 | 8 | |a Includes bibliographical references and index | |
| 520 | |a This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have increasingly been taking over. | ||
| 650 | 4 | |a Export marketing / Congresses | |
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| illustrated | Not Illustrated |
| indexdate | 2024-11-25T17:51:13Z |
| institution | BVB |
| isbn | 9781317663003 9781317663010 |
| language | English |
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| publishDate | 2015 |
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| publisher | Routledge, Taylor & Francis Group |
| record_format | marc |
| series | Routledge Library Editions Marketing |
| series2 | Routledge Library Editions / Marketing |
| spellingShingle | The rise and fall of mass marketing Routledge Library Editions Marketing Includes bibliographical references and index Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Congresses Export marketing Congresses Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)1071861417 |
| title | The rise and fall of mass marketing |
| title_auth | The rise and fall of mass marketing |
| title_exact_search | The rise and fall of mass marketing |
| title_full | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_fullStr | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_full_unstemmed | The rise and fall of mass marketing edited by Richard S. Tedlow and Geoffrey Jones |
| title_short | The rise and fall of mass marketing |
| title_sort | the rise and fall of mass marketing |
| topic | Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Marketing Congresses Export marketing Congresses Marketing (DE-588)4037589-4 gnd |
| topic_facet | Export marketing / Congresses Marketing / Congresses BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Marketing Congresses Export marketing Congresses Marketing Konferenzschrift |
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