An introduction to social media marketing
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
London
Routledge, Taylor & Francis Group
2015
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| Ausgabe: | First published |
| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
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| 245 | 1 | 0 | |a An introduction to social media marketing |c Alan Charlesworth |
| 250 | |a First published | ||
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| 505 | 8 | |a "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"-- | |
| 505 | 8 | |a Includes bibliographical references and index | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
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| 650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Internet marketing | |
| 650 | 4 | |a Online social networks |x Economic aspects | |
| 650 | 4 | |a Social media |x Economic aspects | |
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Datensatz im Suchindex
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|---|---|
| _version_ | 1820859250545524736 |
| any_adam_object | |
| author | Charlesworth, Alan 1956- |
| author_GND | (DE-588)142797456 |
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| contents | "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"-- Includes bibliographical references and index |
| ctrlnum | (ZDB-4-NLEBK)909585 (OCoLC)896794741 (DE-599)BVBBV042743591 |
| dewey-full | 658.9 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.9 |
| dewey-search | 658.9 |
| dewey-sort | 3658.9 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| edition | First published |
| format | Electronic eBook |
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| spellingShingle | Charlesworth, Alan 1956- An introduction to social media marketing "Although the Internet has had a massive impact on both society and business, it is the public's adoption of social media which provides its most significant legacy to date, and arguably the technology with the greatest potential for creative marketers. Nevertheless, its newness is also a challenge, particularly to those of us that aren't "digital natives". This is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a lighter, hands-on approach that is perfect for shorter courses and additional reading. Each section includes bespoke case studies developed to tests the learners' understanding of how the various concepts, models and examples are best applied in real-world scenarios. Moreover, it's supported by the author's excellent website, with a continually updated blog, further cases, and examples of good and bad practice from current events. Topics covered in this book include: - Blogs - Mobile Marketing - Online communities' social networks - Strategic SMM - And much more. Social Media Marketing is the first of its kind and ideal reading for students who want to work in a digital marketing environment, as well as the traditional marketer who wants to get to grips with this vibrant, and potentially lucrative tool"-- Includes bibliographical references and index BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internet marketing Online social networks Economic aspects Social media Economic aspects Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4639271-3 (DE-588)4123623-3 |
| title | An introduction to social media marketing |
| title_auth | An introduction to social media marketing |
| title_exact_search | An introduction to social media marketing |
| title_full | An introduction to social media marketing Alan Charlesworth |
| title_fullStr | An introduction to social media marketing Alan Charlesworth |
| title_full_unstemmed | An introduction to social media marketing Alan Charlesworth |
| title_short | An introduction to social media marketing |
| title_sort | an introduction to social media marketing |
| topic | BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Wirtschaft Internet marketing Online social networks Economic aspects Social media Economic aspects Marketing (DE-588)4037589-4 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Wirtschaft Internet marketing Online social networks Economic aspects Social media Economic aspects Marketing Social Media Lehrbuch |
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