Toward a better understanding of the role of value in markets and marketing
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| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Pub.
©2012
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| Schriftenreihe: | Review of marketing research
vol. 9 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| 020 | |a 9781780529134 |c electronic bk. |9 978-1-78052-913-4 | ||
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| 245 | 1 | 0 | |a Toward a better understanding of the role of value in markets and marketing |c edited by Stephen L. Vargo, Robert F. Lusch |
| 264 | 1 | |a Bingley, UK |b Emerald Group Pub. |c ©2012 | |
| 300 | |a 1 Online-Ressource (xv, 252 pages) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 490 | 0 | |a Review of marketing research |v vol. 9 | |
| 500 | |a Includes index | ||
| 500 | |a In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume | ||
| 500 | |a Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng, Laura A. Smith | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Distribution |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / General |2 bisacsh | |
| 650 | 7 | |a Marketing |2 fast | |
| 650 | 7 | |a Value |2 fast | |
| 650 | 7 | |a Gestion d'entreprises |2 eclas | |
| 650 | 4 | |a Wirtschaft | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Value | |
| 700 | 0 | |a Steve Vargo |e Sonstige |4 oth | |
| 700 | 1 | |a Lusch, Robert F. |e Sonstige |4 oth | |
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| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| id | DE-604.BV042742855 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:08:38Z |
| institution | BVB |
| isbn | 9781780529134 1780529139 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028173726 |
| oclc_num | 795895104 |
| open_access_boolean | |
| physical | 1 Online-Ressource (xv, 252 pages) |
| psigel | ZDB-4-EBU ZDB-4-NLEBK FLA_PDA_EBU |
| publishDate | 2012 |
| publishDateSearch | 2012 |
| publishDateSort | 2012 |
| publisher | Emerald Group Pub. |
| record_format | marc |
| series2 | Review of marketing research |
| spelling | Toward a better understanding of the role of value in markets and marketing edited by Stephen L. Vargo, Robert F. Lusch Bingley, UK Emerald Group Pub. ©2012 1 Online-Ressource (xv, 252 pages) txt rdacontent c rdamedia cr rdacarrier Review of marketing research vol. 9 Includes index In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng, Laura A. Smith BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Value fast Gestion d'entreprises eclas Wirtschaft Marketing Value Steve Vargo Sonstige oth Lusch, Robert F. Sonstige oth http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=461623 Aggregator Volltext |
| spellingShingle | Toward a better understanding of the role of value in markets and marketing BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Value fast Gestion d'entreprises eclas Wirtschaft Marketing Value |
| title | Toward a better understanding of the role of value in markets and marketing |
| title_auth | Toward a better understanding of the role of value in markets and marketing |
| title_exact_search | Toward a better understanding of the role of value in markets and marketing |
| title_full | Toward a better understanding of the role of value in markets and marketing edited by Stephen L. Vargo, Robert F. Lusch |
| title_fullStr | Toward a better understanding of the role of value in markets and marketing edited by Stephen L. Vargo, Robert F. Lusch |
| title_full_unstemmed | Toward a better understanding of the role of value in markets and marketing edited by Stephen L. Vargo, Robert F. Lusch |
| title_short | Toward a better understanding of the role of value in markets and marketing |
| title_sort | toward a better understanding of the role of value in markets and marketing |
| topic | BUSINESS & ECONOMICS / Distribution bisacsh BUSINESS & ECONOMICS / Marketing / General bisacsh Marketing fast Value fast Gestion d'entreprises eclas Wirtschaft Marketing Value |
| topic_facet | BUSINESS & ECONOMICS / Distribution BUSINESS & ECONOMICS / Marketing / General Marketing Value Gestion d'entreprises Wirtschaft |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=461623 |
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