Toward a better understanding of the role of value in markets and marketing
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| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Bingley, UK
Emerald Group Pub.
©2012
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| Schriftenreihe: | Review of marketing research
vol. 9 |
| Schlagworte: | |
| Online-Zugang: | Volltext |
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| Beschreibung: | Includes index In their 2004 article "Evolving to a new dominant logic for marketing," Vargo and Lusch established the related principles that value is always co-created and, thus, firms cannot deliver value, but only develop compelling value propositions. This perspective is now known as "service-dominant (S-D) logic." Subsequent S-D logic work has suggested that value is not only always co-created; it also requires the integration of resources from multiple sources and thus is contextually contingent, since each instance of value creation involves the availability, integration, and use of a different combination of resources. This repositioning of value, from a static concept of something embedded in the output of a "producer" to be "consumed," to a dynamic concept of a co-created outcome in ever-changing, networked systems, can be seen throughout the manuscripts in this volume Introduction: A contextual and resource-integrative view of value creation / Naresh K. Malhotra -- The nature and understanding of value: A service-dominant logic perspective / Stephen L. Vargo, Robert F. Lusch -- An exploration of networks in value cocreation: A service-ecosystems view / Melissa Archpru Akaka, Stephen L. Vargo, Robert F. Lusch -- Designing business models for value co-creation / Kaj Storbacka, Pennie Frow, Suvi Nenonen, Adrian Payne -- Service systems as a foundation for resource integration and value co-creation / Bo Edvardsson, Per Skålén, Bård Tronvoll -- The role of the knowledgeable customer in business network learning, value creation, and innovation / Linda D. Peters -- A conceptual framework for analyzing value-creating service ecosystems: An application to the recorded-music market / Andrea Ordanini, A. Parasuraman -- An integrative framwork of value / Irene C.L. Ng, Laura A. Smith |
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| Beschreibung: | 1 Online-Ressource (xv, 252 pages) |
| ISBN: | 9781780529134 1780529139 |