The conscience economy how a mass movement for good is great for business
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Format: | Elektronisch E-Book |
Sprache: | English |
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Brookline, MA
Bibliomotion
2014
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020 | |a 1629560138 |9 1-62956-013-8 | ||
020 | |a 9781629560120 |9 978-1-62956-012-0 | ||
020 | |a 162956012X |9 1-62956-012-X | ||
020 | |a 9781629560144 |c enhanced ebook |9 978-1-62956-014-4 | ||
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100 | 1 | |a Overman, Steven |e Verfasser |4 aut | |
245 | 1 | 0 | |a The conscience economy |b how a mass movement for good is great for business |c Steven Overman |
264 | 1 | |a Brookline, MA |b Bibliomotion |c 2014 | |
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500 | |a "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- | ||
500 | |a "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- | ||
500 | |a Includes bibliographical references and index | ||
500 | |a Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get | ||
650 | 7 | |a BUSINESS & ECONOMICS / Development / Economic Development |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Development / Sustainable Development |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Free Enterprise |2 bisacsh | |
650 | 7 | |a Economic development / Social aspects |2 fast | |
650 | 7 | |a Social entrepreneurship |2 fast | |
650 | 7 | |a Social responsibility of business |2 fast | |
650 | 7 | |a BUSINESS & ECONOMICS / Industrial Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Management Science |2 bisacsh | |
650 | 7 | |a BUSINESS & ECONOMICS / Organizational Behavior |2 bisacsh | |
650 | 4 | |a Gesellschaft | |
650 | 4 | |a Wirtschaft | |
650 | 4 | |a Wirtschaftsentwicklung | |
650 | 4 | |a Social responsibility of business | |
650 | 4 | |a Social entrepreneurship | |
650 | 4 | |a Economic development |x Social aspects | |
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Datensatz im Suchindex
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---|---|
any_adam_object | |
author | Overman, Steven |
author_facet | Overman, Steven |
author_role | aut |
author_sort | Overman, Steven |
author_variant | s o so |
building | Verbundindex |
bvnumber | BV042740484 |
collection | ZDB-4-EBU ZDB-4-NLEBK |
ctrlnum | (OCoLC)891591111 (DE-599)BVBBV042740484 |
dewey-full | 658.4/08 |
dewey-hundreds | 600 - Technology (Applied sciences) |
dewey-ones | 658 - General management |
dewey-raw | 658.4/08 |
dewey-search | 658.4/08 |
dewey-sort | 3658.4 18 |
dewey-tens | 650 - Management and auxiliary services |
discipline | Wirtschaftswissenschaften |
format | Electronic eBook |
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illustrated | Not Illustrated |
indexdate | 2024-07-10T07:08:36Z |
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spelling | Overman, Steven Verfasser aut The conscience economy how a mass movement for good is great for business Steven Overman Brookline, MA Bibliomotion 2014 1 Online-Ressource txt rdacontent c rdamedia cr rdacarrier "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- Includes bibliographical references and index Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get BUSINESS & ECONOMICS / Development / Economic Development bisacsh BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Free Enterprise bisacsh Economic development / Social aspects fast Social entrepreneurship fast Social responsibility of business fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Wirtschaftsentwicklung Social responsibility of business Social entrepreneurship Economic development Social aspects http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=852104 Aggregator Volltext |
spellingShingle | Overman, Steven The conscience economy how a mass movement for good is great for business BUSINESS & ECONOMICS / Development / Economic Development bisacsh BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Free Enterprise bisacsh Economic development / Social aspects fast Social entrepreneurship fast Social responsibility of business fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Wirtschaftsentwicklung Social responsibility of business Social entrepreneurship Economic development Social aspects |
title | The conscience economy how a mass movement for good is great for business |
title_auth | The conscience economy how a mass movement for good is great for business |
title_exact_search | The conscience economy how a mass movement for good is great for business |
title_full | The conscience economy how a mass movement for good is great for business Steven Overman |
title_fullStr | The conscience economy how a mass movement for good is great for business Steven Overman |
title_full_unstemmed | The conscience economy how a mass movement for good is great for business Steven Overman |
title_short | The conscience economy |
title_sort | the conscience economy how a mass movement for good is great for business |
title_sub | how a mass movement for good is great for business |
topic | BUSINESS & ECONOMICS / Development / Economic Development bisacsh BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh BUSINESS & ECONOMICS / Free Enterprise bisacsh Economic development / Social aspects fast Social entrepreneurship fast Social responsibility of business fast BUSINESS & ECONOMICS / Industrial Management bisacsh BUSINESS & ECONOMICS / Management bisacsh BUSINESS & ECONOMICS / Management Science bisacsh BUSINESS & ECONOMICS / Organizational Behavior bisacsh Gesellschaft Wirtschaft Wirtschaftsentwicklung Social responsibility of business Social entrepreneurship Economic development Social aspects |
topic_facet | BUSINESS & ECONOMICS / Development / Economic Development BUSINESS & ECONOMICS / Development / Sustainable Development BUSINESS & ECONOMICS / Free Enterprise Economic development / Social aspects Social entrepreneurship Social responsibility of business BUSINESS & ECONOMICS / Industrial Management BUSINESS & ECONOMICS / Management BUSINESS & ECONOMICS / Management Science BUSINESS & ECONOMICS / Organizational Behavior Gesellschaft Wirtschaft Wirtschaftsentwicklung Economic development Social aspects |
url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=852104 |
work_keys_str_mv | AT overmansteven theconscienceeconomyhowamassmovementforgoodisgreatforbusiness |