The conscience economy how a mass movement for good is great for business

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1. Verfasser: Overman, Steven (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Brookline, MA Bibliomotion 2014
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500 |a "A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- 
500 |a "The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""-- 
500 |a Includes bibliographical references and index 
500 |a Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get 
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Datensatz im Suchindex

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The conscience economy how a mass movement for good is great for business Steven Overman
Brookline, MA Bibliomotion 2014
1 Online-Ressource
txt rdacontent
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cr rdacarrier
"A generation of people around the world, from Boston to Bangkok, from New York to New Delhi, are making everyday choices in ways that defy traditional logic. They are judging where and how their clothes were made, not just how they fit. They are thinking global but buying local. They are spending their money and their time, forming loyalties, casting votes and even enjoying entertainment based increasingly upon their desire to make a positive impact on others and the world around them. This new generation believes they can and must make the world better, and they expect business and government to get with the program. The implications of the Conscience Economy are not "soft." Ignore it, and your consumer or voter base will rebel, using a host of free tools and cheap connectivity to spread their rejection to peers around the world in real time. Leverage it, and Conscience Culture is a wellspring of financial upside. The Conscience Economy is the must-read guide to this unprecedented shift in human motivation and behavior. Author Steven Overman provides context, inspiration and some basic tools to help readers reframe how they evolve and grow whatever it is they lead--whether it's a community, a business, a product, or a marketing campaign. From the boardroom to the startup loft, from the State Department to the pulsing marketplaces of the developing world, The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
"The Conscience Economy will help international leaders, influencers, investors and decision-makers to manage, innovate and thrive in a new world where "doing good" matters as much as "doing well.""--
Includes bibliographical references and index
Introduction: good is the new bad -- From conscious to conscience -- The big wake-up call -- The culture of conscience -- The cult of brand belief -- The death of CSR -- The death of marketing -- Collective innovation -- The new accountability -- What you see is what you get
BUSINESS & ECONOMICS / Development / Economic Development bisacsh
BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Free Enterprise bisacsh
Economic development / Social aspects fast
Social entrepreneurship fast
Social responsibility of business fast
BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Gesellschaft
Wirtschaft
Wirtschaftsentwicklung
Social responsibility of business
Social entrepreneurship
Economic development Social aspects
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=852104 Aggregator Volltext
spellingShingle Overman, Steven
The conscience economy how a mass movement for good is great for business
BUSINESS & ECONOMICS / Development / Economic Development bisacsh
BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Free Enterprise bisacsh
Economic development / Social aspects fast
Social entrepreneurship fast
Social responsibility of business fast
BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Gesellschaft
Wirtschaft
Wirtschaftsentwicklung
Social responsibility of business
Social entrepreneurship
Economic development Social aspects
title The conscience economy how a mass movement for good is great for business
title_auth The conscience economy how a mass movement for good is great for business
title_exact_search The conscience economy how a mass movement for good is great for business
title_full The conscience economy how a mass movement for good is great for business Steven Overman
title_fullStr The conscience economy how a mass movement for good is great for business Steven Overman
title_full_unstemmed The conscience economy how a mass movement for good is great for business Steven Overman
title_short The conscience economy
title_sort the conscience economy how a mass movement for good is great for business
title_sub how a mass movement for good is great for business
topic BUSINESS & ECONOMICS / Development / Economic Development bisacsh
BUSINESS & ECONOMICS / Development / Sustainable Development bisacsh
BUSINESS & ECONOMICS / Free Enterprise bisacsh
Economic development / Social aspects fast
Social entrepreneurship fast
Social responsibility of business fast
BUSINESS & ECONOMICS / Industrial Management bisacsh
BUSINESS & ECONOMICS / Management bisacsh
BUSINESS & ECONOMICS / Management Science bisacsh
BUSINESS & ECONOMICS / Organizational Behavior bisacsh
Gesellschaft
Wirtschaft
Wirtschaftsentwicklung
Social responsibility of business
Social entrepreneurship
Economic development Social aspects
topic_facet BUSINESS & ECONOMICS / Development / Economic Development
BUSINESS & ECONOMICS / Development / Sustainable Development
BUSINESS & ECONOMICS / Free Enterprise
Economic development / Social aspects
Social entrepreneurship
Social responsibility of business
BUSINESS & ECONOMICS / Industrial Management
BUSINESS & ECONOMICS / Management
BUSINESS & ECONOMICS / Management Science
BUSINESS & ECONOMICS / Organizational Behavior
Gesellschaft
Wirtschaft
Wirtschaftsentwicklung
Economic development Social aspects
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