Brands, competition law and IP
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Cambridge, UK
Cambridge Univ. Press
2015
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| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1819774551598301184 |
|---|---|
| adam_text | BRANDS, COMPETITION LAW AND IP LAW
/
: 2015
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION / DEVEN R. DESAI, IOANNIS LIANOS AND SPENCER WEBER WALLER
AN INTRODUCTION TO THE COMPETITIVE EFFECTS OF BRANDING / PETER DAVIS AND
KIRSTEN EDWARDS-WARREN
BAYER OR WALGREEN S? : THE RELATIONSHIP OF PREMIUM AND VALUE BRANDS IN
THE UNITED STATES / JAMES LANGENFELD, WENQING LI, AND SOPHIE YANG
THE VALUE OF BRANDS AND THE CHALLENGE OF FREE RIDING / TONY APPLETON AND
JOHN NOBLE
BRANDS, COMPETITION AND ANTITRUST LAW / DEVEN R. DESAI AND SPENCER WEBER
WALLER
BRANDS AND BRAND MANAGEMENT : INSIGHTS FROM MARKETING FOR ANTITRUST /
GREGORY T. GUNDLACH & JOAN M. PHILLIPS
BRANDS AND MARKET POWER : A BIRD S EYE VIEW / DANIEL A. CRANE
THE TWO SIDES OF BRAND MARKETING : RECONSIDERING COMPETITION LAW
GOVERNING DISTRIBUTION RESTRAINTS / WARREN S. GRIMES
BRANDS, PRODUCT DIFFERENTIATION AND EU COMPETITION LAW / IOANNIS LIANOS
PRIVATE LABELS, BRANDS AND COMPETITION LAW ENFORCEMENT / ARIEL EZRACHI
AND KETAN AHUJA
TRADEMARK DILUTION AND THE MANAGEMENT OF BRANDS: IMPLICATIONS OF THE
TRADEMARK DILUTION REVISION ACT FOR MARKETING AND MARKETING RESEARCH /
JOHN D. MITTELSTAEDT
TRADEMARK LAW MEETS BRANDING? / ILANAH FHIMA
BRANDS, FIRMS AND COMPETITION / ANDREW GRIFFITHS
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
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| spellingShingle | Brands, competition law and IP Recht Brand name products Law and legislation Congresses Branding (Marketing) Congresses Trademarks Law and legislation Congresses Wettbewerbsrecht (DE-588)4121924-7 gnd Marke (DE-588)4074577-6 gnd |
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| title | Brands, competition law and IP |
| title_auth | Brands, competition law and IP |
| title_exact_search | Brands, competition law and IP |
| title_full | Brands, competition law and IP ed. by Deven R. Desai ... |
| title_fullStr | Brands, competition law and IP ed. by Deven R. Desai ... |
| title_full_unstemmed | Brands, competition law and IP ed. by Deven R. Desai ... |
| title_short | Brands, competition law and IP |
| title_sort | brands competition law and ip |
| topic | Recht Brand name products Law and legislation Congresses Branding (Marketing) Congresses Trademarks Law and legislation Congresses Wettbewerbsrecht (DE-588)4121924-7 gnd Marke (DE-588)4074577-6 gnd |
| topic_facet | Recht Brand name products Law and legislation Congresses Branding (Marketing) Congresses Trademarks Law and legislation Congresses Wettbewerbsrecht Marke USA Europa Konferenzschrift |
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