Marketing, sales and customer management (MSC) an integrated overall B2B management approach
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berlin [u.a.]
De Gruyter Oldenbourg
2015
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| Online-Zugang: | Volltext |
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Datensatz im Suchindex
| _version_ | 1819294752679395328 |
|---|---|
| any_adam_object | |
| author | Hofmaier, Richard |
| author_facet | Hofmaier, Richard |
| author_role | aut |
| author_sort | Hofmaier, Richard |
| author_variant | r h rh |
| building | Verbundindex |
| bvnumber | BV042694212 |
| classification_rvk | QP 600 QP 620 |
| collection | ZDB-23-DGG ZDB-23-DBV |
| ctrlnum | (OCoLC)912323291 (DE-599)BVBBV042694212 |
| dewey-full | 658.8 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8 |
| dewey-search | 658.8 |
| dewey-sort | 3658.8 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1515/9783110410266 |
| format | Electronic eBook |
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| id | DE-604.BV042694212 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T04:31:19Z |
| institution | BVB |
| isbn | 9783110410266 9783110412550 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-028125832 |
| oclc_num | 912323291 |
| open_access_boolean | |
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| physical | 1 Online-Ressource (IX, 251 S.) graph. Darst. |
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| publishDate | 2015 |
| publishDateSearch | 2015 |
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| publisher | De Gruyter Oldenbourg |
| record_format | marc |
| spelling | Hofmaier, Richard Verfasser aut Marketing, sales and customer management (MSC) an integrated overall B2B management approach Richard Hofmaier Berlin [u.a.] De Gruyter Oldenbourg 2015 1 Online-Ressource (IX, 251 S.) graph. Darst. txt rdacontent c rdamedia cr rdacarrier Management Sales management Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd rswk-swf Business-to-Business-Marketing (DE-588)4631075-7 gnd rswk-swf Integriertes Management (DE-588)4346301-0 gnd rswk-swf Vertrieb (DE-588)4127117-8 gnd rswk-swf Kundenorientierung (DE-588)4316837-1 gnd rswk-swf Kundenmanagement (DE-588)4236865-0 gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Marketing (DE-588)4037589-4 s Vertrieb (DE-588)4127117-8 s Kundenmanagement (DE-588)4236865-0 s Integriertes Management (DE-588)4346301-0 s 1\p DE-604 Business-to-Business-Marketing (DE-588)4631075-7 s Kundenorientierung (DE-588)4316837-1 s Beziehungsmanagement (DE-588)4326109-7 s 2\p DE-604 Erscheint auch als Druck-Ausgabe, Hardcover 978-3-11-041025-9 https://doi.org/10.1515/9783110410266 Verlag Volltext 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Hofmaier, Richard Marketing, sales and customer management (MSC) an integrated overall B2B management approach Management Sales management Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Integriertes Management (DE-588)4346301-0 gnd Vertrieb (DE-588)4127117-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4326109-7 (DE-588)4631075-7 (DE-588)4346301-0 (DE-588)4127117-8 (DE-588)4316837-1 (DE-588)4236865-0 (DE-588)4037589-4 |
| title | Marketing, sales and customer management (MSC) an integrated overall B2B management approach |
| title_auth | Marketing, sales and customer management (MSC) an integrated overall B2B management approach |
| title_exact_search | Marketing, sales and customer management (MSC) an integrated overall B2B management approach |
| title_full | Marketing, sales and customer management (MSC) an integrated overall B2B management approach Richard Hofmaier |
| title_fullStr | Marketing, sales and customer management (MSC) an integrated overall B2B management approach Richard Hofmaier |
| title_full_unstemmed | Marketing, sales and customer management (MSC) an integrated overall B2B management approach Richard Hofmaier |
| title_short | Marketing, sales and customer management (MSC) |
| title_sort | marketing sales and customer management msc an integrated overall b2b management approach |
| title_sub | an integrated overall B2B management approach |
| topic | Management Sales management Marketing Management Beziehungsmanagement (DE-588)4326109-7 gnd Business-to-Business-Marketing (DE-588)4631075-7 gnd Integriertes Management (DE-588)4346301-0 gnd Vertrieb (DE-588)4127117-8 gnd Kundenorientierung (DE-588)4316837-1 gnd Kundenmanagement (DE-588)4236865-0 gnd Marketing (DE-588)4037589-4 gnd |
| topic_facet | Management Sales management Marketing Management Beziehungsmanagement Business-to-Business-Marketing Integriertes Management Vertrieb Kundenorientierung Kundenmanagement Marketing |
| url | https://doi.org/10.1515/9783110410266 |
| work_keys_str_mv | AT hofmaierrichard marketingsalesandcustomermanagementmscanintegratedoverallb2bmanagementapproach |