Potrošačka kultura i konzumerizam
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| Format: | Buch |
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| Sprache: | Croatian |
| Veröffentlicht: |
Zagreb
Inst. Društvenih Znanosti Ivo Pilar
2013
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| Schriftenreihe: | Biblioteka Centra za kulturne studije
1 |
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Datensatz im Suchindex
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|---|---|
| adam_text | SUMMARIES
197
Snjezana Colic
The Contemporary Consumer Culture of Neoliberal Capitalism and
Sustainability: Global Aspects
The article discusses the global consumer culture of (neoliberal) capitalism and
sustainability. Contemporary consumer culture and consumerism as the dominant
ideology of contemporary capitalism are based on principles of market competition
and notions of constant growth. Economic growth is the core of modern capitalism
and generally means increased spending. Such growth is understood as a function
of inequality and the need to maintain a non-egalitarian social order. The current
global world order is physically and morally unsustainable because it devastates the
environment and destroys living conditions for the majority of the world s population.
The use of people in the sense that people serve the market is at work, rather than
the use of the market for people. Such aspirations desire to legitimise globalisation
processes. Contemporary (neoliberal) capitalism is oriented towards the short-term
profit of a few, rather than the long-term social well-being of many persons. The global
free market project is not a model of natural socially embedded development. It prevents
legitimate forms of development, adapted to culture, traditions and needs of specific
societies and cultures, creating a growing resistance in them. In terms of sustainability,
contemporary consumer culture and its ideology of consumerism is unsustainable
culture. Sustainability and sustainable development require a profound change in
the global economic order as well as the rejection of orthodox economic models that
assume peoples insatiable desire for commodities. Competitive globalisation within
which commercial interests are put above human interests, need to be opposed by a
possible globalisation of solidarity. A solution and a way out of the current situation can
be brought about by raising awareness and changes through civil society and the world
of life. For instance, this could be the strengthening of civilian control over the state
and the market, as well as the promotion of the global eco-social market economy and
the achievement of economically sustainable production and consumption. In doing
so, sustainable development only makes sense within economy based on solidarity and
the globalisation of solidarity that are not driven exclusively by profit.
Keywords: consumer culture, consumption, sustainability, consumerism, market,
society, economic growth, development, neoliberal capitalism, globalisation
Krešimir Peračković
Basic Concepts in Sociology of Consumption
This paper presents different approach to consumption in the fields of sociology,
economics, demography and psychology. The first chapter is about the socio-economic
aspects of consumption which discusses the concepts of supply and demand, output and
SUMMARIES
198
consumption, sales and trade, market place and shopping mall, consumer and customer,
purchase (buying) and shopping. The second chapter presents the demographic aspects
of consumption where the population is viewed as a function of both producers and
consumers. The third chapter reveals the basic sociological concepts and approaches to
consumption, and also the characteristics of the consumer society and the factors of its
creation and development, followed by some classical and contemporary sociological
approaches to consumption starting from the Frankfurt School, Veblen and Packrad up
to Bourdieu, Baudrillard and Corrigan; in the end there is an analysis of the difference of
term consumer society from the concept of consumer culture. The fourth chapter provides
basic differences in the sociological and psychological approach to consumption
through a comparison of concepts purpose and need. In the concluding observations
are offered sociological definition of consumption (as a kind of social action) and the
definition of the sociology of consumption spending that approach as a social process,
as a social group, the consumers and the market as a social relation.
Keywords: consumption, sociology of consumption, consumer society, consumer
culture
Martin Lojkič
Social Meaning, Function and Purpose of Commodities
In this articles is analyzed a social function, meaning and purpose of the
commodities, especially in the context of modern capitalism and fetish character of
goods. In the first part the goods is considered mainly in its „technical“ element — in
its exchange and useful value and the process of commodification and distinctions of
commodity products, starting from the classics of sociological thought on this subject.
Here are presented the basic concepts of Marx, Lukács, Mills and all the way to more
modern authors such as Veblen, Baudrillard and Rifkin, where we meet with the
commodities in an entirely new concepts such as space, time, sexuality, or the person
himself. A special chapter is about the approach of economic anthropology of the E.
Mandel, who analyzes the role of goods in the „tribal“* societies. The second part is
based on modern understanding of the goods through brand and marketing and the
issue of commodification of recognizable brand symbols in the theory of Naomi Klein
and Philip Kotler. The final part is based on Fromms and Marcuses thinking in terms
of consumerism, consumption and possession of goods concerned. However, analyzing
the complexities of modern human society and its interdependence on other social
structures and institutions, we see that man is totally dependent on others and the
market, and mutual exchange of goods is one of the foremost human instances. Thus
Based on the critique of the evolutionary paradigm in socio֊cultural anthropology, some other expressions are
preferred today, such as small-scale cultures, that is, populations of the Fourth World (see Colic, 2002).
SUMMARIES
199
goods actually has a social significance, its distinctive function and purpose of sociology
and is here to brighten and become aware about what and why people actually buy and
use.
Keywords: commodity, exchange, commodity exchange value, commodity
fetishism, reification, commodification, fictitious goods, services and brand
Hajrudin Hromadzic
Consumerism: A Driving Force of Late Capitalist Ideology
The paper attempts to rethink the nature of the era of consumer capitalism
and the adequacy of the thesis of consumerism as an ideology of everyday life of the
modern world in the context of specific post-industrial era of late capitalism, economic
and political neo-liberalism and cultural postmodernism, through social, political,
economic and cultural levels of theoretical analysis. The basic thesis of consumerism as
a powerful and influential ideology represents a view according to which consumerism
is more than just a product range of consumer practices, as well as more than the
sum of movements, organizations, strategies and tactics by which consumers seek to
realize their rights in a clash with producers and suppliers of goods and services. The
key problem of the text seeks to be complexly interpreted through Badious concept of
Event as the moment of sudden, immediate and radical break with the existing reality.
The key question that arises is whether it is even possible to think/expect Event within
coordinates of social reality of contemporary consumerism, which exists — within the
theory about the end of the history of post-ideological epoch — on the socio-cultural
side of the political-economic model of neo-liberal capitalism.
Keywords: consumer capitalism, ideology of consumerism, the concept of Event
Igor Duda
With Consumerism toward Communism? Consumer Culture in
Croatia 1950s֊1980s
Fast economic development in the decades after the Second World War brought to
a number of social changes, growth of the standard of living and flourishing of consumer
culture which gained a massive scale in the sixties. Although the connection between
the standard of living and the possibilities for consumption was pointed out already in
the Program of the League of Communists of Yugoslavia in 1958, consumerism was
a difficult issue for the socialist ideology which was accepting it only within certain
limits, regularly linking it with the consumption based on work and placing it in the
picture of general progress. Unlike the Soviet-Bloc countries, Yugoslavia was mostly
marked by the economy of shortages and the dictatorship over needs, the country
200
SUMMARIES
largely open to cultural and consumer influences from the West, what distinguished
her from the countries of state socialism. Although it was unable to form a liberal
democratic environment and the West-European standard of living, the Yugoslav
self-management and market socialism created an industrial society, opened the
state borders and within one generation enabled the modern living conditions for
the population. This was visible in three fields selected in the paper: acquisition of
household durables, motorization and tourism. Consumer culture is discussed from
the perspective of social history and the history of everyday life, based on newspapers
and popular magazines, official statistics and market research, as well as state, party and
literary sources.
Keywords: consumerism, socialism, household durables, motorization, tourism
Ivan Buric
Banks: Money Retailers as Architects of Consumer Personality
This paper analyses functions and instruments used by banks in establishing of
macro and micro structures of consumer society developed in Croatia during the last ten
years. As institutions that enabled the acceleration of financial flows and inclusion of all
social categories in the process of economic exchange, banks provided the preconditions
for its constitution and continuous reproduction. On the other hand, through specific
reflexive business processes, primarily through processes of data-based marketing, banks
had taken important role in constitution of social subjectivity of consumers. Through
the activities of business tools and financial products development, banks constructed
the areas of consumer freedom: They defined zones of consumer desires and consuming
possibilities. On this way, banks played significant role in the production of consumer
as the central subject of Croatian consumer society.
Keywords: banks, consumer society, production of consumer, data-based
marketing, consumer freedom, consumer subjectivity
Sanja Stanic
Shopping Center as a Representative of Consumer Society
Shopping center is a modern consumer structure, product of specific consumer
society and consumer culture. The emergence of shopping center is closely related with
consumer and socialization needs of the population of post-war American suburb,
but today it has become a global consumer form, which marks the modern era of
consumption. The secret of success of the shopping center lies in mode of consumption
which is here fused with the leisure time and activities, and that takes place in a space
of comfort, convenience and safety. The primary purpose of this structure is realization
SUMMARIES
201
of profit, which is achieved through various strategies. Among them manipulation of
space has a special place. Social functions of a shopping center cannot be denied, but
the word is about transformed social relations and false sociability, which is mediated
by objects, and takes place in the consumer environment. Shopping centers have
become the part of the Croatian consumer and social reality. On the one hand, they
are signs of negation of the minimalist socialist consumer culture, while on the other
they contribute to the promotion of consumerism as a way of life. The expansion of
shopping centers in Croatia is disproportionate to the economic developments as well
as financial capacities of citizens. Shopping center is ambivalent place; in many aspects
it seems to be what is really not. In this sense, shopping center represents the structure
of work and consumption as the most abundant and opposing activities of modern
society.
Keywords: means of consumption, space, profit, sociality, Croatia, consumption,
work
Tihana ètojs
Buying an Identity in Contemporary Consumer Society
The paper discusses the reasons why consumption has become one of the
mechanisms for formation of personal identity in the postmodern time and
demonstrates how people use their goods to create and maintain a sense of self. Besides
giving insight to the ways in which classical authors looked upon the connection
between being and having, the paper explains some of the contemporary sociological
approaches to consumption and analyses the role of modern marketing industry since
it is her transition from communication built around the product and its functional
advantages to communication that emphasizes emotions and desires that has
significantly strengthened the subjective, identity building function of consumption.
Finally, it is explained how, due to growing up in a commercialized world, teenagers
and young adults are strongly influenced by the advertising industry and accept brands
as legitimate communicators, using them to show who they are and linking their sense
of self with some of the many logos on the global market.
Keywords: identity, consumer society, advertising industry, youth, brands
Katica Stazic
Social Opposition to Consumerism: Anti-Consumerist or
Alter-Consumerist Movements
This paper discusses some of the anti-consumerist movements and questions their
ingrained definitions and classifications. First part of the paper offers some definitions
SUMMARIES
202
of consumerism, points out the distinction between the traditional and the modern
type of consumerism and briefly describes the historical transition from one type to
the other. Furthermore, it defines and represents movements developed in the West
that are popularly classified as anti-consumerist, starting with those developed within
the contraculture in the 1960s, followed by the Situationists as a specific mixture of
theoretical and engaged social action, Adbusters, Yomango and Enough! as part of the
mainstream, subcultural freeganism with its numerous references and finally ethical
consumerism which comprises a number of different orientations. We conclude with
the critical analysis of the mentioned practices, questioning their effectiveness and (un)
seriousness and by proposing a change of classification. We believe that it would be
more appropriate to classify most of the movements that are referred as anti-consumerist
as alter-consumerist, and we find that explicit anti-capitalist character is a necessary
feature of anti-consumerist movements.
Keywords: consumerism, anti-consumerism, anti-consumerist movements,
anti-capitalist movements, alter-consumerism, new social movements
Bayerische
Staatsbibliothek
, München
V---------———
SADRŽAJ
Predgovor........................................................................7
Snježana Colić
Suvremena potrošačka kultura neoliberalnoga kapitalizma i
održivost: globalni aspekti....................................................11
Krešimir Peračković
Osnovni pojmovi u sociologiji potrošnje.........................................25
Martin Lojkić
Društveno značenje, funkcija i svrha robe.......................................47
Hajrudin Hromadžić
Konzumerizam: pogonska snaga ideologije kasnoga kapitalizma.....................69
Igor Duda
Konzumerizmom do komunizma? — Potrošačka kultura u Hrvatskoj
od 1950-ih do 1980-ih...........................................................83
Ivan Burić
Banke: trgovci novcem kao arhitekti potrošačkoga subjektiviteta................107
Sanja Stanić
Trgovački centar kao reprezentpotrošačkoga društva.............................125
Tihana Stojs
Kupovanje identiteta u suvremenome potrošačkom društvu....................... 149
Katica Stažić
Društveni otpor konzumerizmu: antikonzumeristički ili
alterkonzumeristički pokreti...................................................167
Sažeci.........................................................................187
Summaries......................................................................195
Kratki životopisi autora.......................................................203
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| isbn | 9789537964009 |
| language | Croatian |
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| publisher | Inst. Društvenih Znanosti Ivo Pilar |
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| series | Biblioteka Centra za kulturne studije |
| series2 | Biblioteka Centra za kulturne studije |
| spellingShingle | Potrošačka kultura i konzumerizam Biblioteka Centra za kulturne studije Konsumsoziologie (DE-588)7704263-3 gnd Konsumgesellschaft (DE-588)4165119-4 gnd |
| subject_GND | (DE-588)7704263-3 (DE-588)4165119-4 (DE-588)4143413-4 |
| title | Potrošačka kultura i konzumerizam |
| title_auth | Potrošačka kultura i konzumerizam |
| title_exact_search | Potrošačka kultura i konzumerizam |
| title_full | Potrošačka kultura i konzumerizam Snježana Čolić (ur.) |
| title_fullStr | Potrošačka kultura i konzumerizam Snježana Čolić (ur.) |
| title_full_unstemmed | Potrošačka kultura i konzumerizam Snježana Čolić (ur.) |
| title_short | Potrošačka kultura i konzumerizam |
| title_sort | potrosacka kultura i konzumerizam |
| topic | Konsumsoziologie (DE-588)7704263-3 gnd Konsumgesellschaft (DE-588)4165119-4 gnd |
| topic_facet | Konsumsoziologie Konsumgesellschaft Aufsatzsammlung |
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