The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan

"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has re...

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Bibliographische Detailangaben

Hauptverfasser:	Hong, Jung Kee (VerfasserIn), Lee, You-il (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	London ; New York Routledge 2014
Schlagworte:	Cross-selling financial services / East Asia / Cross-cultural studies Banks and banking / Customer services / East Asia / Cross-cultural studies Consumer behavior / East Asia / Cross-cultural studies BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Economics / General Banks and banking / Customer services Consumer behavior Cross-selling financial services Bank Wirtschaft East Asia Ostasien
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