The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan
"The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has re...
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| 245 | 1 | 0 | |a The influence of national culture on customers' cross-buying intentions in Asian banking services |b evidence from Korea and Taiwan |c Jung Kee Hong and You-il Lee |
| 264 | 1 | |a London ; New York |b Routledge |c 2014 | |
| 300 | |a x, 189 Seiten |b Diagramme |c 24 cm | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
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| 505 | 8 | |a Includes bibliographical references (pages 161-180) and index | |
| 520 | |a "The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years. "-- | ||
| 650 | 4 | |a Cross-selling financial services / East Asia / Cross-cultural studies | |
| 650 | 4 | |a Banks and banking / Customer services / East Asia / Cross-cultural studies | |
| 650 | 4 | |a Consumer behavior / East Asia / Cross-cultural studies | |
| 650 | 7 | |a BUSINESS & ECONOMICS / General |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Economics / General |2 bisacsh | |
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| 650 | 7 | |a Consumer behavior |2 fast | |
| 650 | 7 | |a Cross-selling financial services |2 fast | |
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| 650 | 4 | |a Wirtschaft | |
| 651 | 7 | |a East Asia |2 fast | |
| 651 | 4 | |a Ostasien | |
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Datensatz im Suchindex
| _version_ | 1804174791580581888 |
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| adam_text | Titel: The influence of national culture on customers cross-buying intentions in Asian banking services
Autor: Hong, Jung Kee
Jahr: 2014
Contents
List of figures
List of tables
A cknowledgements
List of abbreviations
1 Introduction
1.1 Background 1
1.2 Critical issues of studies on cross-buying in East Asia 4
1.3 Research questions and literature review 7
1.4 Research design and methodology 11
1.5 Research aims and contributions 12
1.6 Structure of the book 16
2 Review of literature
2.1 Introduction 19
2.2 Operationalization of culture: value and beliefsystem
approach 20
2.3 Cultural studies and customer behaviour: critical
considerations 24
2.4 Hofstede s cultural dimensions: debates and beyond 32
2.5 Asian cultures and collectivism: Confucian values 37
2.6 Customer behaviour: relationship management and
customers cross-buying intentions 42
2.7 Cross-buying intentions in the financial services: Europe and
Asia 52
2.8 Significance of literature review 55
2.9 Summary 57
3 Conceptual model and methodology 61
3.1 Introduction 61
3.2 Conceptual model 62
3.3 Variables and hypotheses 67
3.4 Research design and methodology 73
3.5 Qualitative approach: interview design 76
3.6 Quantitative approach: survey design 78
3.7 Questionnaire and measurements design 80
3.8 Summary 85
4 Data collection and analysis 91
4.1 Introduction 91
4.2 Data collection and cross-cultural studies 92
4.3 Data collection and characteristics 94
4.4 Data analysis and findings 100
4.5 Summary 120
5 Discussion and future studies 123
5.1 Introduction 123
5.2 Results 124
5.3 Managerial implications 132
5.4 Limitations and future studies 142
5.5 Summary 146
6 Conclusion 150
6.1 Research questions and contributions of the book 150
6.2 Review of the literature and the research gap 152
6.3 Conceptual model and methodology 155
6.4 Data analysis and discussion 157
6.5 Managerial implications andfuture studies 158
References 161
Index 181
|
| any_adam_object | 1 |
| author | Hong, Jung Kee Lee, You-il |
| author_GND | (DE-588)1052713505 (DE-588)171440838 |
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| author_sort | Hong, Jung Kee |
| author_variant | j k h jk jkh y i l yil |
| building | Verbundindex |
| bvnumber | BV042618093 |
| classification_rvk | QK 010 |
| contents | Includes bibliographical references (pages 161-180) and index |
| ctrlnum | (OCoLC)915465754 (DE-599)BVBBV042618093 |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| geographic | East Asia fast Ostasien |
| geographic_facet | East Asia Ostasien |
| id | DE-604.BV042618093 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T07:06:01Z |
| institution | BVB |
| isbn | 9780415828642 0415828643 |
| language | English |
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| physical | x, 189 Seiten Diagramme 24 cm |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Routledge |
| record_format | marc |
| spelling | Hong, Jung Kee Verfasser (DE-588)1052713505 aut The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan Jung Kee Hong and You-il Lee London ; New York Routledge 2014 x, 189 Seiten Diagramme 24 cm txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references (pages 161-180) and index "The traditional walls between banking, insurance and securities markets are breaking down as a result of deregulation and liberalization of financial services. The cross-buying of financial services has become a global trend as a part of the convergence of financial services. This trend has recently commenced in East Asian countries, such as Taiwan and Korea, where the tremendous growth of these activities has been noticed. The book explores what the determinants of this growth in East Asia, particularly in Korea and Taiwan are, and how these determinants influence differently to the customers of these two countries when compared with the studies conducted on other countries (e.g. Europe and North America). The book opens the view on the subject of customers' behavioural intentions of cross-buying banking services in East Asian countries, especially from a cross-cultural perspective and empirically tested findings help marketing personnel in financial institutions, marketing practitioners' in banks and researchers of financial services and marketing, understanding on East Asia such as Taiwan and Korea, where the tremendous growth of these activities has been noticed in recent years. "-- Cross-selling financial services / East Asia / Cross-cultural studies Banks and banking / Customer services / East Asia / Cross-cultural studies Consumer behavior / East Asia / Cross-cultural studies BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Economics / General bisacsh Banks and banking / Customer services fast Consumer behavior fast Cross-selling financial services fast Bank Wirtschaft East Asia fast Ostasien Lee, You-il Verfasser (DE-588)171440838 aut Erscheint auch als Online-Ausgabe, eBook 1-317-69090-7 Erscheint auch als Online-Ausgabe, eBook 978-1-315-77658-3 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=028050859&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Hong, Jung Kee Lee, You-il The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan Includes bibliographical references (pages 161-180) and index Cross-selling financial services / East Asia / Cross-cultural studies Banks and banking / Customer services / East Asia / Cross-cultural studies Consumer behavior / East Asia / Cross-cultural studies BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Economics / General bisacsh Banks and banking / Customer services fast Consumer behavior fast Cross-selling financial services fast Bank Wirtschaft |
| title | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan |
| title_auth | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan |
| title_exact_search | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan |
| title_full | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan Jung Kee Hong and You-il Lee |
| title_fullStr | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan Jung Kee Hong and You-il Lee |
| title_full_unstemmed | The influence of national culture on customers' cross-buying intentions in Asian banking services evidence from Korea and Taiwan Jung Kee Hong and You-il Lee |
| title_short | The influence of national culture on customers' cross-buying intentions in Asian banking services |
| title_sort | the influence of national culture on customers cross buying intentions in asian banking services evidence from korea and taiwan |
| title_sub | evidence from Korea and Taiwan |
| topic | Cross-selling financial services / East Asia / Cross-cultural studies Banks and banking / Customer services / East Asia / Cross-cultural studies Consumer behavior / East Asia / Cross-cultural studies BUSINESS & ECONOMICS / General bisacsh BUSINESS & ECONOMICS / Economics / General bisacsh Banks and banking / Customer services fast Consumer behavior fast Cross-selling financial services fast Bank Wirtschaft |
| topic_facet | Cross-selling financial services / East Asia / Cross-cultural studies Banks and banking / Customer services / East Asia / Cross-cultural studies Consumer behavior / East Asia / Cross-cultural studies BUSINESS & ECONOMICS / General BUSINESS & ECONOMICS / Economics / General Banks and banking / Customer services Consumer behavior Cross-selling financial services Bank Wirtschaft East Asia Ostasien |
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