Crisis management in the age of social media
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York, NY
Business Expert Press
2013
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| Ausgabe: | 1. ed. |
| Schriftenreihe: | Public relations collection
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| Beschreibung: | Social media has fundamentally changed the contract between institutions and their publics. Today, people expect a conversation, not a one-way diatribe. That, combined with the speed of the Internet, changes the game for anticipating, managing and ultimately avoiding a crisis. This book explores the challenges managing crises in the age of social media. |
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| Beschreibung: | XI, 142 S. Ill. |
| ISBN: | 9781606495803 |