Marketing the moon the selling of the Apollo lunar program
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| Hauptverfasser: | , |
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Cambridge, Massachusetts ; London, England
MIT Press
[2014]
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| Online-Zugang: | Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804153070055063552 |
|---|---|
| adam_text | CONTENTS
VI FOREWORD BY CAPTAIN EUGENE A. CERNAN, USN, RET.
VIII INTRODUCTION
1 A MODERN-DAY COLUMBIA: FICTION MAKES A GIANT LEAP
16 NASA BRAND JOURNALISM: FINDING A VOICE
34 AN UNPRECEDENTED PUBLIC RELATIONS PARTNERSHIP: NASA AND INDUSTRY
54 THE WHOLE WORLD IS WATCHING: LIVE TV ON APOLLO
78 LUNAR DAY: BROADCASTING, THE PRESS; AND APOLLO 11
90 IN A DIFFERENT ORBIT: THE ASTRONAUTS AS CELEBRITIES
100 THE APOLLO ROADSHOW: MOONWALKERS AND MOON ROCKS
110 SO, WHERE TO NOW, COLUMBUS? : THE END OF THE APOLLO ERA
126 BIBLIOGRAPHY
130 ACKNOWLEDGMENTS
|
| any_adam_object | 1 |
| author | Scott, David Meerman Jurek, Richard |
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| author_sort | Scott, David Meerman |
| author_variant | d m s dm dms r j rj |
| building | Verbundindex |
| bvnumber | BV042409910 |
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| ctrlnum | (OCoLC)915590074 (DE-599)BSZ409058076 |
| discipline | Verkehr / Transport |
| era | Geschichte gnd |
| era_facet | Geschichte |
| format | Book |
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| illustrated | Illustrated |
| indexdate | 2024-07-10T01:20:45Z |
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| isbn | 9780262026963 |
| language | English |
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| publisher | MIT Press |
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| spelling | Scott, David Meerman Verfasser (DE-588)137820550 aut Marketing the moon the selling of the Apollo lunar program David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan Cambridge, Massachusetts ; London, England MIT Press [2014] © 2014 xiii, 130 Seiten Illustrationen 25 x 29 cm txt rdacontent n rdamedia nc rdacarrier US National Aeronautics And Space Administration (DE-588)16292512-8 gnd rswk-swf Geschichte gnd rswk-swf Marketing (DE-588)4037589-4 gnd rswk-swf Apollo 11 (DE-588)4356607-8 gnd rswk-swf Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf US National Aeronautics And Space Administration (DE-588)16292512-8 b Apollo 11 (DE-588)4356607-8 s Marketing (DE-588)4037589-4 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Geschichte z DE-604 Jurek, Richard Verfasser (DE-588)105478597X aut Cernan, Eugene 1934-2017 (DE-588)121475212 wpr SWB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027845419&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Scott, David Meerman Jurek, Richard Marketing the moon the selling of the Apollo lunar program US National Aeronautics And Space Administration (DE-588)16292512-8 gnd Marketing (DE-588)4037589-4 gnd Apollo 11 (DE-588)4356607-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| subject_GND | (DE-588)16292512-8 (DE-588)4037589-4 (DE-588)4356607-8 (DE-588)4043188-5 |
| title | Marketing the moon the selling of the Apollo lunar program |
| title_auth | Marketing the moon the selling of the Apollo lunar program |
| title_exact_search | Marketing the moon the selling of the Apollo lunar program |
| title_full | Marketing the moon the selling of the Apollo lunar program David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan |
| title_fullStr | Marketing the moon the selling of the Apollo lunar program David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan |
| title_full_unstemmed | Marketing the moon the selling of the Apollo lunar program David Meerman Scott and Richard Jurek ; with a foreword by Captain Eugene A. Cernan |
| title_short | Marketing the moon |
| title_sort | marketing the moon the selling of the apollo lunar program |
| title_sub | the selling of the Apollo lunar program |
| topic | US National Aeronautics And Space Administration (DE-588)16292512-8 gnd Marketing (DE-588)4037589-4 gnd Apollo 11 (DE-588)4356607-8 gnd Öffentlichkeitsarbeit (DE-588)4043188-5 gnd |
| topic_facet | US National Aeronautics And Space Administration Marketing Apollo 11 Öffentlichkeitsarbeit |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027845419&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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