Content strategy at work real-world stories to strengthen every interactive project

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1. Verfasser: Bloomstein, Margot (VerfasserIn)
Format: Elektronisch E-Book
Sprache:English
Veröffentlicht: Waltham, Mass. Morgan Kaufmann 2012
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Online-Zugang:DE-188
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Datensatz im Suchindex

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spelling Bloomstein, Margot Verfasser aut
Content strategy at work real-world stories to strengthen every interactive project Margot Bloomstein
Waltham, Mass. Morgan Kaufmann 2012
1 Online-Ressource (XIV, 163 S.) Ill.
txt rdacontent
c rdamedia
cr rdacarrier
Online-Marketing (DE-588)7706419-7 gnd rswk-swf
Online-Marketing (DE-588)7706419-7 s
DE-604
Erscheint auch als Druck-Ausgabe 978-0-12-391922-9
Erscheint auch als Druck-Ausgabe 0-12-391922-3
http://www.sciencedirect.com/science/book/9780123919229 Verlag Volltext
spellingShingle Bloomstein, Margot
Content strategy at work real-world stories to strengthen every interactive project
Online-Marketing (DE-588)7706419-7 gnd
subject_GND (DE-588)7706419-7
title Content strategy at work real-world stories to strengthen every interactive project
title_auth Content strategy at work real-world stories to strengthen every interactive project
title_exact_search Content strategy at work real-world stories to strengthen every interactive project
title_full Content strategy at work real-world stories to strengthen every interactive project Margot Bloomstein
title_fullStr Content strategy at work real-world stories to strengthen every interactive project Margot Bloomstein
title_full_unstemmed Content strategy at work real-world stories to strengthen every interactive project Margot Bloomstein
title_short Content strategy at work
title_sort content strategy at work real world stories to strengthen every interactive project
title_sub real-world stories to strengthen every interactive project
topic Online-Marketing (DE-588)7706419-7 gnd
topic_facet Online-Marketing
url http://www.sciencedirect.com/science/book/9780123919229
work_keys_str_mv AT bloomsteinmargot contentstrategyatworkrealworldstoriestostrengtheneveryinteractiveproject