Beyond big data using social MDM to drive deep customer insight
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Format: | Buch |
Sprache: | English |
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Upper Saddle River, NJ [u.a.]
Pearson, IBM Press
2015
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245 | 1 | 0 | |a Beyond big data |b using social MDM to drive deep customer insight |c Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson |
264 | 1 | |a Upper Saddle River, NJ [u.a.] |b Pearson, IBM Press |c 2015 | |
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Datensatz im Suchindex
_version_ | 1819710905788661760 |
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adam_text | Titel: Beyond big Data
Autor: Oberhofer, Martin
Jahr: 2015
Contents
Preface.....................................xvili
Chapter 1 Introduction to Social MDM.......................1
Definition of Social MDM.........................................................1
Customer Insight and Opportunities with Social Data...............................2
Product Insight and Opportunities with Product Reviews............................3
Traditional Master Data Management.................................................4
Master Data Defined.........................................................5
Master Data Management—Today..............................................8
Business Value of Traditional MDM................................................10
Customer Service..........................................................11
Marketing and Targeted Product Offers.........................................11
Compliance...............................................................11
Hidden IT Costs...........................................................11
Case Study: Financial Institution..............................................11
Social MDM...................................................................13
Data Distillation...........................................................14
Profile Linking............................................................16
Available Throughout the Enterprise...........................................16
Governance...............................................................16
Business Value of Social MDM....................................................16
Conclusion.....................................................................17
References.....................................................................17
Additional Reading..............................................................17
Chapter 2 Use Cases and Requirements for Social MDM.......19
Business Value of Social MDM—Use Cases and Customer Value.........................19
Improved Customer Experience Use Cases......................................20
Improved Target Marketing Use Cases.........................................26
Underlying Capabilities Required for Social MDM.....................................30
Cultural Awareness Capabilities for Social MDM.................................30
Locale, Location, and Location Awareness in Social MDM.........................32
xjj Contents
Advanced Relationships in Social MDM.............................................34
Person-to-Person Relationships...............................................35
Person-to-Product Relationships: Sentiment.....................................37
Person@Organization: The Social MDM-Driven Evolution of the
B2B Business Model.....................................................40
Conclusion.....................................................................43
References.....................................................................43
Chapter 3 Capability Framework for Social MDM............47
Introduction....................................................................47
Data Domains..................................................................49
Differences Between Metadata, Reference Data, and Master Data....................53
Embedding of the Social MDM RA in Enterprise Architecture............................57
Capability Framework............................................................58
Insight...................................................................60
Information Virtualization...................................................61
Information Preparation.....................................................64
Information Engines........................................................65
Deployment..............................................................73
Information Governance.....................................................74
Server Administration.......................................................76
Conclusion.....................................................................78
References.....................................................................78
Chapter 4 Social MDM Reference Architecture...............81
Introduction....................................................................81
Architecture Overview...........................................................81
MDM as Central Nervous System for Enterprise Data..............................82
MDM: Architecture Overview................................................83
Component Model...............................................................87
Component Relationship Diagram from an Enterprise SOA Perspective................88
Component Relationship Diagram for Social MDM from an Information
Architecture Perspective..................................................89
Component Interaction Diagram....................................................91
Subject-Oriented Integration.......................................................94
Conclusion.....................................................................95
References.....................................................................95
Chapter 5 Product Capabilities for Social MDM..............97
Social Master Data Management (MDM).............................................99
Master Data Governance and Data Stewardship..................................100
Probabilistic Matching Engine (PME).........................................102
Social MDM Matching.....................................................104
Contents xiii
InfoSphere Biglnsights Architecture................................................106
Connectivity, Integration, and Security........................................108
Infrastructure............................................................112
Analytics and Discovery....................................................115
InfoSphere MDM and Biglnsights Integration...................................119
IBM Watson Explorer Integration with Biglnsights and Streams....................120
Trusted Information Integration...................................................121
InfoSphere Information Server...............................................122
InfoSphere DataStage Balanced Optimization for Hadoop.........................124
Real-Time Data Processing.................................................125
Pervasive Analytics Capabilities...................................................127
References....................................................................129
Chapter 6 Social MDM and Customer Care.................133
Gauging Social Media Data.......................................................133
Customer Centricity............................................................135
Moving Toward Social Customer Centricity....................................135
Social Customer Care Reference Model........................................136
Customer Lifetime View...................................................140
Next Best Action (NBA).........................................................142
NBA Technology Components...............................................143
NBA Solution Architecture.................................................143
Sentiment Analytics............................................................147
Scope of Sentiment Analytics................................................147
Solution Capabilities.......................................................148
MDM and Sentiment Analytics Scenario.......................................148
Social Influencer Determination...................................................150
Solution Capabilities.......................................................151
Key Concepts and Methodology..............................................152
Social Network Analytics........................................................154
Types of Social Networks...................................................154
Insight Derived from Social Networks.........................................157
Trustworthiness of Social Media for Customer Care...................................158
References....................................................................161
Chapter 7 Social MDM and Marketing.....................165
Social Media Marketing and the Role of MDM.......................................166
Social Media-Enabled Marketing Campaigns........................................169
Contextual Marketing: Location and Time......................................172
Social Media Marketing....................................................173
Mobile Marketing.........................................................176
Viral Marketing..........................................................178
xjv Contents
Interest Groups................................................................184
Summary.....................................................................187
References....................................................................188
Chapter 8 Mobile MDM.................................191
Evolution of Interaction with Consumers............................................191
Master Data and the Mobile Revolution........................................193
Combining Location and Sensor Data with Master Data...........................193
Empowering Knowledge Workers on the Go: Data Stewardship.....................195
IT Impact of Mobile MDM.......................................................195
Architecture Overview for Mobile MDM in the Banking Industry...................196
IBM MobileFirst..........................................................197
Mobile Banking Applications................................................198
IT Impact of a Mobile Channel...............................................200
Security......................................................................204
Conclusion....................................................................204
References....................................................................205
Chapter 9 Future Trends in MDM.........................207
Entity Resolution and Matching...................................................208
Semantic MDM................................................................209
Ethics of Information............................................................214
Explore and Analyze.......................................................219
Decide and Act...........................................................220
An Ethical Framework.....................................................221
Conclusion....................................................................223
References....................................................................223
Index........................................225
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author | Hechler, Eberhard Milman, Ivan Schumacher, Scott Wolfson, Dan |
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bvnumber | BV042262647 |
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id | DE-604.BV042262647 |
illustrated | Illustrated |
indexdate | 2024-12-24T04:18:13Z |
institution | BVB |
isbn | 9780133509809 |
language | English |
oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027700384 |
oclc_num | 903136808 |
open_access_boolean | |
owner | DE-29T |
owner_facet | DE-29T |
physical | XXVI, 234 S. Ill., graph. Darst. |
publishDate | 2015 |
publishDateSearch | 2015 |
publishDateSort | 2015 |
publisher | Pearson, IBM Press |
record_format | marc |
spellingShingle | Hechler, Eberhard Milman, Ivan Schumacher, Scott Wolfson, Dan Beyond big data using social MDM to drive deep customer insight Big Data (DE-588)4802620-7 gnd |
subject_GND | (DE-588)4802620-7 |
title | Beyond big data using social MDM to drive deep customer insight |
title_auth | Beyond big data using social MDM to drive deep customer insight |
title_exact_search | Beyond big data using social MDM to drive deep customer insight |
title_full | Beyond big data using social MDM to drive deep customer insight Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson |
title_fullStr | Beyond big data using social MDM to drive deep customer insight Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson |
title_full_unstemmed | Beyond big data using social MDM to drive deep customer insight Martin Oberhofer, Eberhard Hechler, Ivan Milman, Scott Schumacher, Dan Wolfson |
title_short | Beyond big data |
title_sort | beyond big data using social mdm to drive deep customer insight |
title_sub | using social MDM to drive deep customer insight |
topic | Big Data (DE-588)4802620-7 gnd |
topic_facet | Big Data |
url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027700384&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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