Brand famous how to get everyone talking about your business
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Chichester
Capstone, a Wiley brand
2014
|
| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | Inhaltstext Inhaltsverzeichnis |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042110055 | ||
| 003 | DE-604 | ||
| 005 | 20221115 | ||
| 007 | t | ||
| 008 | 141009s2014 gw |||| 00||| eng d | ||
| 016 | 7 | |a 1056928743 |2 DE-101 | |
| 020 | |a 0857084909 |9 0-85708-490-9 | ||
| 020 | |a 9780857084903 |c Pb. : EUR 19.90 (DE) (freier Pr.), EUR 20.50 (AT) (freier Pr.), sfr 28.50 (freier Pr.) |9 978-0-857-08490-3 | ||
| 024 | 3 | |a 9780857084903 | |
| 028 | 5 | 2 | |a Best.-Nr.: 1W857084900 |
| 035 | |a (OCoLC)904384205 | ||
| 035 | |a (DE-599)DNB1056928743 | ||
| 040 | |a DE-604 |b ger |e rakddb | ||
| 041 | 0 | |a eng | |
| 044 | |a gw |c XA-DE | ||
| 049 | |a DE-703 | ||
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a 650 |2 sdnb | ||
| 100 | 1 | |a Boyd, Linzi |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Brand famous |b how to get everyone talking about your business |c Linzi Boyd |
| 250 | |a 1. publ. | ||
| 264 | 1 | |a Chichester |b Capstone, a Wiley brand |c 2014 | |
| 300 | |a 287 S. |c 216 mm x 138 mm, 372 g | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 650 | 0 | 7 | |a Markenbekanntheit |0 (DE-588)4329198-3 |2 gnd |9 rswk-swf |
| 653 | |a Management | ||
| 689 | 0 | 0 | |a Markenbekanntheit |0 (DE-588)4329198-3 |D s |
| 689 | 0 | |5 DE-604 | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-857-08491-0 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-0-857-08492-7 |
| 856 | 4 | 2 | |m X:MVB |q text/html |u http://deposit.dnb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm |3 Inhaltstext |
| 856 | 4 | 2 | |m Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment |q application/pdf |u http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550506&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |3 Inhaltsverzeichnis |
| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027550506 | |
Datensatz im Suchindex
| _version_ | 1806329299402227712 |
|---|---|
| adam_text |
CONTENTS
THE BAROMETER
OF A FAMOUS BRAND
β
THE BIRTH OF A FAMOUS BRAND i3
PART ONE
-
STANDING OUT FROM THE CROWD
01
Brand Fame in the Making?
38
02 What's Holding· You Back?
44
03 How to Move Forwards
54
PART TWO
-
THE FIVE STEPS
TO STAND-OUT BRAND SUCCESS
es
04 Step One
#
Discover
—
The true essence of
your brand
7Ό
05 Step Two #Create
—
Your product vision
96
0
6
Step Three
#
Connect
-
Connecting· your
product to your audience
14О
О
7
Step Four »Communicate
-
Creat
ing-
conversations
162
0
8
Touehpoint
1:
Traditional Print
172
09 Touehpoint
2:
Social Media and Digital
Engagement
186
10 Touehpoint
3:
Brand Partnerships/Collaborations
2О2
11
Touehpoint
4:
Retail Engagement
218
12
Touehpoint
5:
Experiential Events
228
13
Step Five «Evaluate
-
Measuring your
success as a stand-out brand
244
WELCOME TO THE WORLD OF STAND-OUT
8β8
ACKNOWLEDGEMENTS
THE SCHOOL OF BRAND FAME
ABOUT THE AUTHOR
©LINZI BOYD |
| any_adam_object | 1 |
| author | Boyd, Linzi |
| author_facet | Boyd, Linzi |
| author_role | aut |
| author_sort | Boyd, Linzi |
| author_variant | l b lb |
| building | Verbundindex |
| bvnumber | BV042110055 |
| classification_rvk | QP 624 |
| ctrlnum | (OCoLC)904384205 (DE-599)DNB1056928743 |
| discipline | Wirtschaftswissenschaften |
| edition | 1. publ. |
| format | Book |
| fullrecord | <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>00000nam a2200000 c 4500</leader><controlfield tag="001">BV042110055</controlfield><controlfield tag="003">DE-604</controlfield><controlfield tag="005">20221115</controlfield><controlfield tag="007">t</controlfield><controlfield tag="008">141009s2014 gw |||| 00||| eng d</controlfield><datafield tag="016" ind1="7" ind2=" "><subfield code="a">1056928743</subfield><subfield code="2">DE-101</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">0857084909</subfield><subfield code="9">0-85708-490-9</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9780857084903</subfield><subfield code="c">Pb. : EUR 19.90 (DE) (freier Pr.), EUR 20.50 (AT) (freier Pr.), sfr 28.50 (freier Pr.)</subfield><subfield code="9">978-0-857-08490-3</subfield></datafield><datafield tag="024" ind1="3" ind2=" "><subfield code="a">9780857084903</subfield></datafield><datafield tag="028" ind1="5" ind2="2"><subfield code="a">Best.-Nr.: 1W857084900</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)904384205</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(DE-599)DNB1056928743</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">DE-604</subfield><subfield code="b">ger</subfield><subfield code="e">rakddb</subfield></datafield><datafield tag="041" ind1="0" ind2=" "><subfield code="a">eng</subfield></datafield><datafield tag="044" ind1=" " ind2=" "><subfield code="a">gw</subfield><subfield code="c">XA-DE</subfield></datafield><datafield tag="049" ind1=" " ind2=" "><subfield code="a">DE-703</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">QP 624</subfield><subfield code="0">(DE-625)141914:</subfield><subfield code="2">rvk</subfield></datafield><datafield tag="084" ind1=" " ind2=" "><subfield code="a">650</subfield><subfield code="2">sdnb</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Boyd, Linzi</subfield><subfield code="e">Verfasser</subfield><subfield code="4">aut</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Brand famous</subfield><subfield code="b">how to get everyone talking about your business</subfield><subfield code="c">Linzi Boyd</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1. publ.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Chichester</subfield><subfield code="b">Capstone, a Wiley brand</subfield><subfield code="c">2014</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">287 S.</subfield><subfield code="c">216 mm x 138 mm, 372 g</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="b">txt</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="b">n</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="b">nc</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="650" ind1="0" ind2="7"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="2">gnd</subfield><subfield code="9">rswk-swf</subfield></datafield><datafield tag="653" ind1=" " ind2=" "><subfield code="a">Management</subfield></datafield><datafield tag="689" ind1="0" ind2="0"><subfield code="a">Markenbekanntheit</subfield><subfield code="0">(DE-588)4329198-3</subfield><subfield code="D">s</subfield></datafield><datafield tag="689" ind1="0" ind2=" "><subfield code="5">DE-604</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-857-08491-0</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Erscheint auch als</subfield><subfield code="n">Online-Ausgabe</subfield><subfield code="z">978-0-857-08492-7</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">X:MVB</subfield><subfield code="q">text/html</subfield><subfield code="u">http://deposit.dnb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm</subfield><subfield code="3">Inhaltstext</subfield></datafield><datafield tag="856" ind1="4" ind2="2"><subfield code="m">Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment</subfield><subfield code="q">application/pdf</subfield><subfield code="u">http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550506&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA</subfield><subfield code="3">Inhaltsverzeichnis</subfield></datafield><datafield tag="943" ind1="1" ind2=" "><subfield code="a">oai:aleph.bib-bvb.de:BVB01-027550506</subfield></datafield></record></collection> |
| id | DE-604.BV042110055 |
| illustrated | Not Illustrated |
| indexdate | 2024-08-03T01:50:58Z |
| institution | BVB |
| isbn | 0857084909 9780857084903 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027550506 |
| oclc_num | 904384205 |
| open_access_boolean | |
| owner | DE-703 |
| owner_facet | DE-703 |
| physical | 287 S. 216 mm x 138 mm, 372 g |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| publisher | Capstone, a Wiley brand |
| record_format | marc |
| spelling | Boyd, Linzi Verfasser aut Brand famous how to get everyone talking about your business Linzi Boyd 1. publ. Chichester Capstone, a Wiley brand 2014 287 S. 216 mm x 138 mm, 372 g txt rdacontent n rdamedia nc rdacarrier Markenbekanntheit (DE-588)4329198-3 gnd rswk-swf Management Markenbekanntheit (DE-588)4329198-3 s DE-604 Erscheint auch als Online-Ausgabe 978-0-857-08491-0 Erscheint auch als Online-Ausgabe 978-0-857-08492-7 X:MVB text/html http://deposit.dnb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm Inhaltstext Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550506&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Boyd, Linzi Brand famous how to get everyone talking about your business Markenbekanntheit (DE-588)4329198-3 gnd |
| subject_GND | (DE-588)4329198-3 |
| title | Brand famous how to get everyone talking about your business |
| title_auth | Brand famous how to get everyone talking about your business |
| title_exact_search | Brand famous how to get everyone talking about your business |
| title_full | Brand famous how to get everyone talking about your business Linzi Boyd |
| title_fullStr | Brand famous how to get everyone talking about your business Linzi Boyd |
| title_full_unstemmed | Brand famous how to get everyone talking about your business Linzi Boyd |
| title_short | Brand famous |
| title_sort | brand famous how to get everyone talking about your business |
| title_sub | how to get everyone talking about your business |
| topic | Markenbekanntheit (DE-588)4329198-3 gnd |
| topic_facet | Markenbekanntheit |
| url | http://deposit.dnb.de/cgi-bin/dokserv?id=4761731&prov=M&dok_var=1&dok_ext=htm http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027550506&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT boydlinzi brandfamoushowtogeteveryonetalkingaboutyourbusiness |