Brand mascots and other marketing animals
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
2014
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| Schlagworte: | |
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MARC
| LEADER | 00000nam a2200000 c 4500 | ||
|---|---|---|---|
| 001 | BV042046961 | ||
| 003 | DE-604 | ||
| 005 | 20220222 | ||
| 007 | t | ||
| 008 | 140827s2014 xxkd||| |||| 00||| eng d | ||
| 010 | |a 014000430 | ||
| 020 | |a 9780415826761 |9 978-0-415-82676-1 | ||
| 020 | |a 9781138825079 |9 978-1-138-82507-9 | ||
| 035 | |a (OCoLC)915553232 | ||
| 035 | |a (DE-599)BVBBV042046961 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 044 | |a xxk |c GB | ||
| 049 | |a DE-B170 |a DE-188 | ||
| 050 | 0 | |a HF6146.A27 | |
| 082 | 0 | |a 659.1/13 |2 23 | |
| 084 | |a QP 624 |0 (DE-625)141914: |2 rvk | ||
| 084 | |a QP 632 |0 (DE-625)141918: |2 rvk | ||
| 245 | 1 | 0 | |a Brand mascots |b and other marketing animals |c ed. by Stephen Brown ... |
| 264 | 1 | |c 2014 | |
| 300 | |a XX, 299 S. |b graph. Darst. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Advertising characters | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Advertising campaigns | |
| 650 | 0 | 7 | |a Werbefigur |0 (DE-588)4288320-9 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Markenpolitik |0 (DE-588)4144679-3 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Maskottchen |0 (DE-588)4488348-1 |2 gnd |9 rswk-swf |
| 655 | 7 | |0 (DE-588)4143413-4 |a Aufsatzsammlung |2 gnd-content | |
| 689 | 0 | 0 | |a Markenpolitik |0 (DE-588)4144679-3 |D s |
| 689 | 0 | 1 | |a Werbefigur |0 (DE-588)4288320-9 |D s |
| 689 | 0 | 2 | |a Maskottchen |0 (DE-588)4488348-1 |D s |
| 689 | 0 | |5 DE-604 | |
| 700 | 1 | |a Brown, Stephen |d 1955- |e Sonstige |0 (DE-588)136993885 |4 oth | |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 9780203527757 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027488123 | ||
Datensatz im Suchindex
| _version_ | 1804152476993060864 |
|---|---|
| any_adam_object | |
| author_GND | (DE-588)136993885 |
| building | Verbundindex |
| bvnumber | BV042046961 |
| callnumber-first | H - Social Science |
| callnumber-label | HF6146 |
| callnumber-raw | HF6146.A27 |
| callnumber-search | HF6146.A27 |
| callnumber-sort | HF 46146 A27 |
| callnumber-subject | HF - Commerce |
| classification_rvk | QP 624 QP 632 |
| ctrlnum | (OCoLC)915553232 (DE-599)BVBBV042046961 |
| dewey-full | 659.1/13 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 659 - Advertising and public relations |
| dewey-raw | 659.1/13 |
| dewey-search | 659.1/13 |
| dewey-sort | 3659.1 213 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| genre | (DE-588)4143413-4 Aufsatzsammlung gnd-content |
| genre_facet | Aufsatzsammlung |
| id | DE-604.BV042046961 |
| illustrated | Illustrated |
| indexdate | 2024-07-10T01:11:20Z |
| institution | BVB |
| isbn | 9780415826761 9781138825079 |
| language | English |
| lccn | 014000430 |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027488123 |
| oclc_num | 915553232 |
| open_access_boolean | |
| owner | DE-B170 DE-188 |
| owner_facet | DE-B170 DE-188 |
| physical | XX, 299 S. graph. Darst. |
| publishDate | 2014 |
| publishDateSearch | 2014 |
| publishDateSort | 2014 |
| record_format | marc |
| spelling | Brand mascots and other marketing animals ed. by Stephen Brown ... 2014 XX, 299 S. graph. Darst. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd rswk-swf Markenpolitik (DE-588)4144679-3 gnd rswk-swf Maskottchen (DE-588)4488348-1 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Markenpolitik (DE-588)4144679-3 s Werbefigur (DE-588)4288320-9 s Maskottchen (DE-588)4488348-1 s DE-604 Brown, Stephen 1955- Sonstige (DE-588)136993885 oth Erscheint auch als Online-Ausgabe 9780203527757 |
| spellingShingle | Brand mascots and other marketing animals Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd Markenpolitik (DE-588)4144679-3 gnd Maskottchen (DE-588)4488348-1 gnd |
| subject_GND | (DE-588)4288320-9 (DE-588)4144679-3 (DE-588)4488348-1 (DE-588)4143413-4 |
| title | Brand mascots and other marketing animals |
| title_auth | Brand mascots and other marketing animals |
| title_exact_search | Brand mascots and other marketing animals |
| title_full | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_fullStr | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_full_unstemmed | Brand mascots and other marketing animals ed. by Stephen Brown ... |
| title_short | Brand mascots |
| title_sort | brand mascots and other marketing animals |
| title_sub | and other marketing animals |
| topic | Advertising characters Marketing Advertising campaigns Werbefigur (DE-588)4288320-9 gnd Markenpolitik (DE-588)4144679-3 gnd Maskottchen (DE-588)4488348-1 gnd |
| topic_facet | Advertising characters Marketing Advertising campaigns Werbefigur Markenpolitik Maskottchen Aufsatzsammlung |
| work_keys_str_mv | AT brownstephen brandmascotsandothermarketinganimals |