Big data marketing engage your customers more effectively and drive value
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, NJ
Wiley
2013
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MARC
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| 003 | DE-604 | ||
| 005 | 20150205 | ||
| 007 | t | ||
| 008 | 140808s2013 |||| 00||| eng d | ||
| 020 | |a 9781118733899 |c hbk. |9 978-1-118-73389-9 | ||
| 035 | |a (OCoLC)890536725 | ||
| 035 | |a (DE-599)BVBBV042017324 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-739 |a DE-M382 | ||
| 082 | 0 | |a 658.8/3 |2 23 | |
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| 100 | 1 | |a Arthur, Lisa |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Big data marketing |b engage your customers more effectively and drive value |c Lisa Arthur |
| 264 | 1 | |a Hoboken, NJ |b Wiley |c 2013 | |
| 300 | |a XIV, 192 S. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 650 | 4 | |a Datenverarbeitung | |
| 650 | 4 | |a Marketing / Management | |
| 650 | 4 | |a Marketing / Data processing | |
| 650 | 4 | |a Marketing research / Statistical methods | |
| 650 | 4 | |a Internet marketing | |
| 653 | |a Electronic books | ||
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-73402-5 |
| 776 | 0 | 8 | |i Erscheint auch als |n Online-Ausgabe |z 978-1-118-73405-6 |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-027459088 | ||
Datensatz im Suchindex
| _version_ | 1804152433131126784 |
|---|---|
| any_adam_object | |
| author | Arthur, Lisa |
| author_facet | Arthur, Lisa |
| author_role | aut |
| author_sort | Arthur, Lisa |
| author_variant | l a la |
| building | Verbundindex |
| bvnumber | BV042017324 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)890536725 (DE-599)BVBBV042017324 |
| dewey-full | 658.8/3 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/3 |
| dewey-search | 658.8/3 |
| dewey-sort | 3658.8 13 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Book |
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| id | DE-604.BV042017324 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T01:10:38Z |
| institution | BVB |
| isbn | 9781118733899 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027459088 |
| oclc_num | 890536725 |
| open_access_boolean | |
| owner | DE-739 DE-M382 |
| owner_facet | DE-739 DE-M382 |
| physical | XIV, 192 S. |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Wiley |
| record_format | marc |
| spelling | Arthur, Lisa Verfasser aut Big data marketing engage your customers more effectively and drive value Lisa Arthur Hoboken, NJ Wiley 2013 XIV, 192 S. txt rdacontent n rdamedia nc rdacarrier Includes bibliographical references and index Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing Electronic books Erscheint auch als Online-Ausgabe 978-1-118-73402-5 Erscheint auch als Online-Ausgabe 978-1-118-73405-6 |
| spellingShingle | Arthur, Lisa Big data marketing engage your customers more effectively and drive value Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| title | Big data marketing engage your customers more effectively and drive value |
| title_auth | Big data marketing engage your customers more effectively and drive value |
| title_exact_search | Big data marketing engage your customers more effectively and drive value |
| title_full | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_fullStr | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_full_unstemmed | Big data marketing engage your customers more effectively and drive value Lisa Arthur |
| title_short | Big data marketing |
| title_sort | big data marketing engage your customers more effectively and drive value |
| title_sub | engage your customers more effectively and drive value |
| topic | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| topic_facet | Datenverarbeitung Marketing / Management Marketing / Data processing Marketing research / Statistical methods Internet marketing |
| work_keys_str_mv | AT arthurlisa bigdatamarketingengageyourcustomersmoreeffectivelyanddrivevalue |