The direct mail solution a business owner's guide to building a lead-generating, sales-driving, money-making direct-mail campaign
"Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the en...
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
2014
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| Zusammenfassung: | "Benefiting from the authors combined 30 years in direct marketing, business owners are given the guidelines for what works and what doesn't illustrated by real-life business campaigns and shown step by step how to build a results-producing promotional campaign that literally pushes the envelope for new business and sales"-- |
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| Beschreibung: | Includes index |
| Beschreibung: | xix, 227 pages illustrations 23 cm |