Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work
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| 1. Verfasser: | |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Berkeley, CA ; s.l.
Apress
2013
Imprint: Apress |
| Schlagworte: | |
| Online-Zugang: | BTU01 FHA01 FHM01 FHN01 FHO01 FHR01 FKE01 FNU01 FWS01 FWS02 HWR01 UBG01 UBM01 UBT01 UBY01 UPA01 Volltext Abstract |
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Datensatz im Suchindex
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| DE-BY-UBG_katkey | 195885527 |
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| _version_ | 1811360621048889344 |
| adam_text | DESIGN THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES
/ INGLE, BEVERLY RUDKIN
: 2013
ABSTRACT / INHALTSTEXT
HAVING MET BEVERLY INGLE AND HEARING HER SPEAK ABOUT DESIGN THINKING, I
WAS ENLIGHTENED AND ENTHUSED. WITH A DEPTH OF KNOWLEDGE AND OBVIOUS
PASSION FOR THE USAGE OF DESIGN THINKING, SHE HAS ALREADY HELPED MANY
BUSINESS PEOPLE, MYSELF INCLUDED, INJECT GREATER CREATIVITY INTO PROBLEM
SOLVING TO DELIVER BETTER RESULTS—SOMETHING THAT IS A MUST FOR
LEFT-BRAINERS! SHE HAS AN AMAZINGLY REFRESHING ABILITY TO CREATE DEEP
UNDERSTANDING WITHIN HER AUDIENCE, AND A HANDS-ON, PRACTICAL APPROACH
ENSURES THAT THE RESULTS ARE MANAGEABLE AND WITHIN YOUR GRASP.
—JILL ROBB, CEO, AMBITION DIGITAL; BELFAST, UNITED KINGDOM DESIGN
THINKING FOR ENTREPRENEURS AND SMALL BUSINESSES: PUTTING THE POWER OF
DESIGN TO WORK IS THE FIRST BOOK ON THE SUBJECT FOR SMALLER
BUSINESSES.UNTIL NOW, DESIGN THINKING—A METHODOLOGY FOR SOLVING
BUSINESS PROBLEMS AND IDENTIFYING OPPORTUNITIES—HAS BEEN THE
PLAYGROUND FOR COMPANIES WITH BIG BUDGETS, GIVING THEM THE ADVANTAGE OF
THE INNOVATION THAT COMES FROM USING THE LATEST DESIGN THINKING TOOLS
EMERGING FROM STANFORD, HARVARD, NORTHWESTERN, AND ELSEWHERE. NOW,
THANKS TO DESIGN THINKING EXPERT BEVERLY INGLE, ENTREPRENEURS AND
SMALL-BUSINESS OWNERS CAN MAKE THE DESIGN THINKING PLAYGROUND THEIR
OWN—AND ON A MUCH SMALLER BUDGET. INGLE PROVIDES THE TOOLS
ENTREPRENEURS NEED AS WELL AS STEP-BY-STEP PROCESSES THAT SHOW HOW TO
USE DESIGN THINKING METHODS TO TRANSFORM YOUR BUSINESS AND DRIVE
ORGANIZATIONAL SUCCESS. DESIGN THINKING FOR ENTREPRENEURS AND SMALL
BUSINESSES OFFERS JUST ENOUGH THEORY TO PROVIDE YOU WITH WORKING
KNOWLEDGE OF DESIGN THINKING, BUT ITS VALUE LIES IN THE PRACTICAL,
PROVEN, HANDS-ON INFORMATION THAT YOU CAN PUT TO USE IMMEDIATELY.YOU
WILL LEARN: HOW TO INCORPORATE DESIGN THINKING PROCESSES INTO EVERYDAY
OPERATIONS, AND IN WHAT AREAS OF BUSINESS THE APPROACH IS MOST
VALUABLE HOW TO USE THE MOST PREVALENT AND POPULAR DESIGN THINKING
TOOLS (LIKE IDEATION, PROTOTYPING, AND RAPID BRANDING) EFFECTIVELY HOW
TO USE DESIGN THINKING TO IDENTIFY AND ACHIEVE YOUR BUSINESS GOALS AND
CREATE NEW BUSINESS MODELS HOW TO CREATE REVENUE-BOOSTING NEW PRODUCTS
AND SERVICES USING DESIGN THINKING HOW TO IMPROVE THE CUSTOMER/USER
EXPERIENCE TO CREATE MORE LOYAL, PROFITABLE CUSTOMERS BY THE TIME YOU VE
FINISHED READING THE LAST CHAPTER OF DESIGN THINKING FOR ENTREPRENEURS
AND SMALL BUSINESSES,YOUWILL NOT JUST BE THINKING ABOUT PRODUCING
NEW PRODUCTS AND SERVICES, BOOSTING CUSTOMER SERVICE, OR DEVELOPING NEW
BUSINESS OPPORTUNITIES—YOU LL BE DOING IT. BEST, IT’LL SHOW UP IN
THE TOP AND BOTTOM LINES.
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
| any_adam_object | 1 |
| author | Ingle, Beverly Rudkin |
| author_GND | (DE-588)104726160X |
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| ctrlnum | (OCoLC)870894925 (DE-599)BVBBV041637434 |
| discipline | Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-1-4302-6182-7 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| index_date | 2024-09-20T13:29:36Z |
| indexdate | 2024-09-27T16:41:23Z |
| institution | BVB |
| isbn | 9781430261827 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-027078296 |
| oclc_num | 870894925 |
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| owner | DE-M347 DE-863 DE-BY-FWS DE-862 DE-BY-FWS DE-1049 DE-92 DE-898 DE-BY-UBR DE-703 DE-739 DE-19 DE-BY-UBM DE-Aug4 DE-859 DE-634 DE-2070s DE-473 DE-BY-UBG DE-1051 DE-706 |
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| physical | 1 Online-Ressource online resource |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Apress Imprint: Apress |
| record_format | marc |
| spellingShingle | Ingle, Beverly Rudkin Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work Unternehmensgründung (DE-588)4078599-3 gnd Unternehmer (DE-588)4061949-7 gnd |
| subject_GND | (DE-588)4078599-3 (DE-588)4061949-7 |
| title | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work |
| title_auth | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work |
| title_exact_search | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work |
| title_full | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work by Beverly Rudkin Ingle |
| title_fullStr | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work by Beverly Rudkin Ingle |
| title_full_unstemmed | Design Thinking for Entrepreneurs and Small Businesses Putting the Power of Design to Work by Beverly Rudkin Ingle |
| title_short | Design Thinking for Entrepreneurs and Small Businesses |
| title_sort | design thinking for entrepreneurs and small businesses putting the power of design to work |
| title_sub | Putting the Power of Design to Work |
| topic | Unternehmensgründung (DE-588)4078599-3 gnd Unternehmer (DE-588)4061949-7 gnd |
| topic_facet | Unternehmensgründung Unternehmer |
| url | https://doi.org/10.1007/978-1-4302-6182-7 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=027078296&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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