Multinationals and global consumers tension, potential and competition
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| Format: | Buch |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2013
|
| Schriftenreihe: | The AIB Southeast Asia series
|
| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Multinationals and global consumers |b tension, potential and competition |c ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...] |
| 264 | 1 | |a Basingstoke |b Palgrave Macmillan |c 2013 | |
| 300 | |a XVII, 263 S. |b graph. Darst. | ||
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| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a The AIB Southeast Asia series | |
| 500 | |a Includes bibliographical references | ||
| 650 | 4 | |a Multinationales Unternehmen | |
| 650 | 4 | |a International business enterprises |x Management | |
| 650 | 4 | |a Marketing | |
| 650 | 4 | |a Consumer behavior | |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-027038643 | |
Datensatz im Suchindex
| _version_ | 1819708274832834560 |
|---|---|
| adam_text | CONTENTS
LIST OF FIGURES AND TABLES VII
PREFACE IX
NOTES ON CONTRIBUTORS XI
1 INTERNATIONAL BUSINESS RESEARCH IN ASIA 1
SHIGE MAKINO, T. S. CHAN AND GENG CUI
PART I MULTINATIONALS AND ORGANIZATIONAL
MANAGEMENT
2 A TEST OF AGENCY COSTS IN STRATEGIC ALLIANCES 15
JUNG-HO LAI, SHENG-SYAN CHEN AND SHAO-CHI CHANG
3 WHAT DRIVES THE STRATEGIC ALLIANCE FORMATION OF TRANSITION
ECONOMY SMALL AND MEDIUM-SIZED ENTERPRISES? 40
WIBOON KITTILAKSANAWONG, XUDONG CHEN AND CHAOQUN DUAN
4 GLOBAL FIRMS COMPETING LOCALLY: MANAGEMENT
LOCALIZATION AND SUBSIDIARY PERFORMANCE IN CHINA 58
GENG CUI, T. S. CHAN AND SHENGSHENG HUANG
5 THE INFLUENCE OF CULTURE ON BUDGETARY CHARACTERISTICS
AND MANAGERIAL EFFECTIVENESS: AN EMPIRICAL INVESTIGATION
OF NATIONAL AND MULTINATIONAL COMPANIES IN THAILAND 76
SOMBOON SARAPHAT AND JOSEPH AIYEKU
PART II INTERNATIONAL BUSINESS AND FDI
6 UNDERSTANDING THE ENTREPRENEURIAL PROCESS OF LEARNING
THROUGH NETWORK DYNAMICS: INSIGHTS FROM CHINA S YOUNG
INTERNATIONAL FIRMS 111
LIANXI ZHOU, BRADLEY R. BARNES AND T. S. CHAN
7 DOES SOCIAL CAPITAL ALWAYS CREATE VALUE FOR FIRM
INTERNATIONALIZATION? 141
ZEJIAN LI AND YUE WANG
VI CONTENTS
8 MULTINATIONAL ENTERPRISE STRATEGY, INSTITUTIONS, STATE
CAPACITY AND INWARD FOREIGN DIRECT INVESTMENT INTO THE
ASEAN COUNTRIES 161
GREG MAHONY, BILAL RAFT AND CHRIS SADLEIR
PART III MARKETING AND CONSUMER BEHAVIOR
9 CROSS-CULTURAL RESEARCH ON CONSUMER RESPONSES TO
SERVICE FAILURE: A CRITICAL REVIEW 185
LISA C. WAN AND MAGGIE Y. CHU
10 SELF-DISCREPANCY AND CONSUMER RESPONSES TO COUNTERFEIT
PRODUCTS 207
LING PENG, LISA C. WAN AND PATRICK S. POON
11 PERCEPTIONS OF CHINESE AND INDIAN BRAND PERSONALITIES
IN GERMANY 225
HEIDI KREPPEL AND DIRK HOLTBRUGGE
INDEX 255
|
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| language | English |
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| series2 | The AIB Southeast Asia series |
| spellingShingle | Multinationals and global consumers tension, potential and competition Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| subject_GND | (DE-588)4557997-0 (DE-588)4075092-9 (DE-588)4003217-6 (DE-588)4143413-4 |
| title | Multinationals and global consumers tension, potential and competition |
| title_auth | Multinationals and global consumers tension, potential and competition |
| title_exact_search | Multinationals and global consumers tension, potential and competition |
| title_full | Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...] |
| title_fullStr | Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...] |
| title_full_unstemmed | Multinationals and global consumers tension, potential and competition ed. by T. S. Chan ... [Contrib.: Joseph Aiyeku ...] |
| title_short | Multinationals and global consumers |
| title_sort | multinationals and global consumers tension potential and competition |
| title_sub | tension, potential and competition |
| topic | Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung (DE-588)4557997-0 gnd Multinationales Unternehmen (DE-588)4075092-9 gnd |
| topic_facet | Multinationales Unternehmen International business enterprises Management Marketing Consumer behavior Globalisierung Asien Aufsatzsammlung |
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