Design thinking for strategic innovation what they can't teach you at business or design school
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
John Wiley & Sons Inc
2013
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| Schlagworte: | |
| Online-Zugang: | DE-526 Volltext |
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| Beschreibung: | There's no more business as usual -- What is design thinking, really? -- Applied design thinking in business and strategy -- Introducing the design thinking MBA -- Hiring design thinkers is not enough; we need to create design thinking companies A comprehensive playbook for applied design thinking in business and management, complete with concepts and toolkits As many companies have lost confidence in the traditional ways of running a business, design thinking has entered the mix. Design Thinking for Strategic Innovation presents a framework for design thinking that is relevant to business management, marketing, and design strategies and also provides a toolkit to apply concepts for immediate use in everyday work |
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| Beschreibung: | 1 Online-Ressource (xi, 210 pages) |
| ISBN: | 9781118748855 1118748859 1118620127 9781118620120 1299804888 9781299804883 9781118748688 1118748689 |