Product Variety in Automotive Industry Understanding Niche Markets in America
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| Format: | Elektronisch E-Book |
| Sprache: | English |
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Springer
2014
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| Schriftenreihe: | SpringerBriefs in Business
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Datensatz im Suchindex
| _version_ | 1819700785589518336 |
|---|---|
| adam_text | PRODUCT VARIETY IN AUTOMOTIVE INDUSTRY
/ GUERZONI, MARCO
: 2014
TABLE OF CONTENTS / INHALTSVERZEICHNIS
INTRODUCTION
CHAPTER 1: VARIETY IN THE AUTOMOBILE INDUSTRY
CHAPTER2: THE ECONOMICS OF VARIETY
CHAPTER3: EMPIRICAL ANALYSIS
CONCLUSION
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
PRODUCT VARIETY IN AUTOMOTIVE INDUSTRY
/ GUERZONI, MARCO
: 2014
ABSTRACT / INHALTSTEXT
THIS BOOK IS ABOUT THE HISTORY OF PRODUCT VARIETY IN THE US AUTOMOTIVE
INDUSTRY FROM THE BLACK FORD-T TO HOT-RODDERS AND EASY-RIDERS UP
TOLATEST TRENDS.IT FOCUSES ONTHE DUAL STRUCTURE OF AUTOMOTIVE
INDUSTRY INTHE UNITED STATES: ONONE HAND,RELATIVELY FEW AND LARGE
COMPANIES PRODUCING CARS THAT APPARENTLY ACHIEVE A DEGREE OF MARKET
POWER THROUGHPRODUCTDIFFERENTIATION, ANDON THE OTHER HAND, A
RELATIVELY SMALL NICHE MARKET WITH DISTINCT AND SMALLER PRODUCERS
OFFERING SPECIALTY EQUIPMENT TO ENHANCE THE PERFORMANCE, APPEARANCE, AND
HANDLING OF VEHICLES. THE BOOK PRESENTS NOVEL RESULTS FROM AN IN-DEPTH
STUDYWITH IMPLICATIONS FOR BOTH ECONOMIC THEORY AND THE MANAGEMENT OF
PRODUCT VARIETY
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| spellingShingle | Guerzoni, Marco Product Variety in Automotive Industry Understanding Niche Markets in America Ingenieurwissenschaften Management Wirtschaft Economics Engineering Industrial organization (Economic theory) Economics/Management Science Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| subject_GND | (DE-588)4032690-1 (DE-588)4078704-7 |
| title | Product Variety in Automotive Industry Understanding Niche Markets in America |
| title_auth | Product Variety in Automotive Industry Understanding Niche Markets in America |
| title_exact_search | Product Variety in Automotive Industry Understanding Niche Markets in America |
| title_full | Product Variety in Automotive Industry Understanding Niche Markets in America Marco Guerzoni |
| title_fullStr | Product Variety in Automotive Industry Understanding Niche Markets in America Marco Guerzoni |
| title_full_unstemmed | Product Variety in Automotive Industry Understanding Niche Markets in America Marco Guerzoni |
| title_short | Product Variety in Automotive Industry |
| title_sort | product variety in automotive industry understanding niche markets in america |
| title_sub | Understanding Niche Markets in America |
| topic | Ingenieurwissenschaften Management Wirtschaft Economics Engineering Industrial organization (Economic theory) Economics/Management Science Kraftfahrzeugindustrie (DE-588)4032690-1 gnd |
| topic_facet | Ingenieurwissenschaften Management Wirtschaft Economics Engineering Industrial organization (Economic theory) Economics/Management Science Kraftfahrzeugindustrie USA |
| url | https://doi.org/10.1007/978-3-319-01907-9 http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026990487&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026990487&sequence=000003&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA |
| work_keys_str_mv | AT guerzonimarco productvarietyinautomotiveindustryunderstandingnichemarketsinamerica |