Beyond book sales the complete guide to raising real money for your library
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| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
New York
Neal Schuman
2014
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| Online-Zugang: | Inhaltsverzeichnis |
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| Beschreibung: | Includes bibliographical references and index Part I. Focus on fundraising : fund-amentals for libraries -- Libraries need fundraising more than ever -- Four reasons why now is a good time for library fundraising -- Private fundraising is a natural for libraries -- Twelve must-know facts about library fundraising -- Who can help with fundraising? -- Ready, set, go! -- Thanking, honoring, and nurturing your donors and keeping track of them -- The role of marketing and public relations in fundraising for libraries -- Fundraising for the other 95% of your library's budget -- Part II. Roll up your sleeves : types of fundraising activities -- Creating a culture of giving through annual and special appeals -- Membership programs -- The gift of remembrance : tributes and memorials -- The big bang : major gifts -- Leaving a legacy through planned giving -- Taking the fear out of fundraising events -- Donate now! : getting started with online giving -- Building relationships with businesses for library fundraising -- Securing a grant (it's not just about writing) -- Capital campaigns are not just for dreamers -- Afterword: What does it all mean? -- Appendix A: Fund-raising toolkit -- Appendix B: Fund-raising gallery |
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| Beschreibung: | xvii, 286 S. ill. 28 cm |