Philosophy of marketing
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| Format: | Buch |
| Sprache: | English |
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Los Angeles ; <London ; New Delhi ; Singapore ; Washington DC
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| Schriftenreihe: | Sage library in marketing
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| 020 | |a 9781446274910 |9 978-1-4462-7491-0 | ||
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| 040 | |a DE-604 |b ger |e rda | ||
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| 245 | 1 | 0 | |a Philosophy of marketing |c edited by Mark Tadajewski, John O'Shaughnessy, Michael Hyman |
| 264 | 1 | |a Los Angeles ; <London ; New Delhi ; Singapore ; Washington DC |b SAGE |c 2014 | |
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| 700 | 1 | |a Tadajewski, Mark |0 (DE-588)138921547 |4 edt | |
| 700 | 1 | |a O'Shaughnessy, John |0 (DE-588)170570916 |4 edt | |
| 700 | 1 | |a Hyman, Michael R. |0 (DE-588)170371034 |4 edt | |
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| 999 | |a oai:aleph.bib-bvb.de:BVB01-026813924 | ||
Datensatz im Suchindex
| _version_ | 1804151452652797952 |
|---|---|
| adam_text | Contents
Appendix
of Sources
xi
Editors
Introduction: The Philosophy of Marketing Theory
-
Paradigms, Epistemology and Methodology
xxi
Mark Tadajewski John O Shaughnessy and Michael Hyman
Volume I: Historical and Philosophical Overview
Introduction: Historical and Philosophical Overview
xxix
Michael Hyman, Mark Tadajewski and John O Shaughnessy
Marketing s Historical Development: Multiple Paradigmatic
Perspectives
1.
Scholarly Research in Marketing: Exploring the
4
Eras of
Thought Development
3
William
L
Wilkie and Elizabeth S. Moore
2.
Early Development of the Philosophy of Marketing Thought
69
D.G. Brian Jones and David D. Monieson
3.
Another Discipline for the Market Economy: Marketing as a
Performative Knowledge and Know-How for Capitalism
89
Franck
Cochoy
4.
The Practical Domain of Marketing: The Notion of a Free
Enterprise Market Economy as a Guise for Institutionalized
Marketing Power
113
Raymond
Benton, Jr
5.
A History of Schools of Marketing Thought
129
Eric H. Shaw and D.G. Brian Jones
6.
The Commodity Approach in Marketing Research: Is It Really
Obsolete?
173
Waiter
Zinn
and Scott D. Johnson
7.
Aldersonian Functionalism: An Enduring Theory in Marketing
187
Roger Smalley and John Fraedrich
Philosophical Overviews
8.
On Making Marketing Science More Scientific: Role of
Orientations, Paradigms, Metaphors, and Puzzle Solving
209
Johan
Arndt
9.
Art or Science?
:
Fifty Years of Marketing Debate
233
Stephen Brown
10,
Philosophical Tensions in Consumer Inquiry
261
J. Patu
Peter
vi
Contents
11.
Alternative
Ways of Seeking Knowledge
in
Consumer
Research
281
Laurel Anderson Hudson and Julie L. Ozanne
12.
The De-Americanization of Marketing Thought: In Search of a
Universal Basis
309
Nikhüesh
Dholakia, A Fuat Ftrat and Richard
Ρ
Bagozzi
Logical Empiricism and Marketing
13.
The Ordering of Marketing Theory: The Influence of McCartnyism
and the Cold War
323
Mark Thdajewski
14.
Marketing Science: Issues Concerning the Scientific Method and
the Philosophy of Science
361
A Fuat
Firat
15.
Positivism and Paradigm Dominance in Consumer Research:
Toward Critical Pluralism and Rapprochement
371
Shelby D. Hunt
16.
Critical Marketing Studies: Logical Empiricism, Critical
Fterformativity* and Marketing Practice
395
Marie Tadajewski
Volume
Π:
General Theory and the Realism versus
Relativism Debates
Introduction: General Theory and the Realism versus
Relativism Debates John O Shaughnessy, Mark Tadajewski
vii
and Michael tfyman
Marketing, General Theory and Generalisations
17.
General Theories and the Fundamental Explananda of Marketing
3
Shelby D. Hunt
18.
Empirical Generalisations, Theory, and Method
19
AS.G
Ehrenberg
19.
The Contingency Approach: Its Foundations and Relevance to
Theory Building and Research in Marketing
31
Vaiane
A. Zeithaml,
Ρ
Rajan *
Varadarajan and Carl
Ρ
Zeithaml
20.
Revising the Structural Framework for Marketing Management
61
Michael R. Hyman
21.
Middle-Range Theory Construction of the Dynamics of
Organizational Marketing-Buying Behavior
79
Arch G. Woodside
22.
Designing Research with In-built Differentiated Replication
109
Mark D. Uncles and Simon Kwok
Contents
vii
Trudi,
Realism and Relativism in Marketing
23.
Current Issues in the Philosophy of Science: Implications for
Marketing Theory
-
A Panel Discussion
129
J. Paul Peter, Paul Anderson, May
Brodbeck,
Shelby D. Hunt,
Richard
Lutz,
Jerry Olson, Michael J. Ityan and Gerald Zaltman
24.
Marketing, Scientific Progress, and Scientific Method
145
Paul
E
Anderson
25.
Truth in Marketing Theory and Research
171
Shelby D. Hunt
26.
On Method in Consumer Research: A Critical Relativist Perspective
197
Paul
E
Anderson
27.
Marketing: A Critical Realist Approach
231
GeoffEaston
28.
Modern Truth and Postmodern Incredulity: A Hermeneutic
Deconstruction of the Metanarrative of Scientific Truth in
Marketing Research
245
Craig J. Thompson
Volume
Ш:
Alternative and Multiple Paradigms
Introduction: Alternative and Multiple Paradigms
vii
Mark Tadajewski, John O Shaughnessy and Michael Hyman
Interpretive Research: Consumer Culture Theory
29.
Consumer Culture Theory (CCT)
:
Twenty Years of Research
3
Eric J. Arnould and Craig J. Thompson
30.
Putting Consumer Experience Back into Consumer Research:
The Philosophy and Method of Existential-Phenomenology
29
Craig J. Thompson, William B. Locander and Howard
R
Pollio
31.
Towards an Epistemology of Consumer Culture Theory:
Phenomenology and the Context of Context
53
Soren Askegaard and
Jeppe
Trolle
Linnet
32.
Ethnoconsumerism: A New Paradigm to Study Cultural and
Cross-Cultural Consumer Behavior
83
Alladi Venkatesh
Critical, Feminist, Postmodern and Postcolonial Thought
33.
The Critical Imagination: Emancipatory Interests in Consumer
Research
121
JeffB. Murray and Julie
L Ozanne
34.
Feminist
Thought: Implications for Consumer Research
149
Julia M. Bristor and Eueen Fischer
viii Contents
35.
Theoretical and Philosophical Implications of Postmodern Debates:
Some Challenges to Modern Marketing
185
A Fuat Fvrat and
Nikhüesh
Dholakia
36.
Postmodernism and Marketing: Separating the Wheat from
the Chaff
225
John O Shaughnessy and Nicholas Jackson O Shaughnessy
37.
Postcolonialism and Marketing
277
Gavin Jack
Negotiating Multiple Paradigms: Justifications and Frameworks
38.
Multiparadigm Perspectives on Theory Building
301
Dennis
A Gioia
and Evelyn
Pitre
39.
Metatriangulation: Building Theory from Multiple Paradigms
325
Marianne W. Lewis and Andrew J. Grimes
40.
Iterative
Triangulation: A
Theory Development Process Using
Existing Case Studies
353
Marianne W. Lewis
41.
Beyond Incommensurability? Empirical Expansion on Diversity
in Research
377
Andrea Davies and James A Fitchett
42.
Incommensurable Paradigms, Cognitive Bias and the Politics of
Marketing Theory
401
Mark Tadajewski
Volume IV: Rethinking Concepts
Introduction: Rethinking Concepts Mark Tadajewski,
vii
John O Shaughnessy and Michael rfyman
Developing Concepts and Theories
43.
A Framework for Conceptual Contributions in Marketing
3
Deborah J. Maclnnis
44.
A Conceptual Framework for Evaluating Interdisciplinary Research
in Marketing
39
Julie L. Ozanne, Edward F. Fern and
Mânjit
5.
Yadav
45.
Theoretical Modeling in Marketing
61
K. Sridhar Moorthy
46.
Developing Successful Theories in Marketing: Insights from
Resource-Advantage Theory
87
Shelby D. Hunt
47.
Critical Marketing Theory: The Blueprint? Ill
Dawn Burton
Contents
ix
Ways of Interpreting
48.
Interpreting Consumers:
A Hermenêutica!
Framework for Deriving
Marketing Insights from the Texts of Consumers Consumption
Stories
137
Craig
J
.
Thompson
49.
Pursuing the Meaning of Meaning in the Commercial World:
An International Review of Marketing and Consumer Research
Founded on Semiotics
175
David Glen Mick, James E. Burroughs, Patrick
Hetzet
and Mary Yoko Brannen
50.
Literary Criticism and Consumer Research: Overview and
Illustrative Analysis
241
Barbara B. Stern
51.
The Bridge from Text to Mind: Adapting Reader-Response Theory
to Consumer Research
265
Linda M. Scott
52.
Feminist Literary Theory and Advertising Research: A New
Reading of the Text and the Consumer
301
Barbara B. Stern
53.
Making the Ad Perfectly Queer: Marketing Normality to the Gay
Men s Community?
323
Steven M. Kates
54.
Deconstructive Strategy and Consumer Research: Concepts and
Illustrative Exemplar
345
Barbara B. Stern
Volume V: Consumer Studies
Introduction: Consumer Studies Mark Tadajewski,
vii
John O Shaughnessy and Michael Hyman
Conceptualising the Consumer
55.
Remembering Motivation Research: Toward an Alternative
Genealogy of Interpretive Consumer Research
3
Mark Tadajewski
56.
Behavioral Decision Research: A Constructive Processing
Perspective
41
John
W
Payne, James R. Bettman and Eric J. Johnson
57.
A Modest Proposal for Creating Aferisimilitude in Consumer-
Information-Processing Models and Some Suggestions for
Establishing a Discipline to Study Consumer Behavior
85
Russeu
W.
Beik
58.
Ethnopsychology: A Return to Reason in Consumer Behaviour
97
John O Shaughnessy
χ
Contents
59.
Choice and Choicelessness in the Paradigm of Marketing
121
Nikhilesh Dholakia and Ruby Roy Dholakia
60.
The Sociology of Consumption: The Hidden Facet of Marketing
135
Hélène
Charier and JeffB. Murray
61.
Postmodern Paralysis: The Critical Impasse in Feminist
Perspectives on Consumers
151
Miriam
Catterai!,
Pauline
Madarán
and
Lorna
Stevens
62.
Working Consumers: The Next Step in Marketing Theory?
165
Bernard
Cova
and
Daniele Dalli
Methodology and Methods
63.
Falsifying Laboratory Results through Field Tests: A Time-Series
Methodology and Some Results
193
Rajeev Batra and
Wilfried
R.
Vanhonacker
64.
Historical Methodology: The Perspective of a Professionally
Trained Historian Turned Marketer
215
Ronald A. Fullerton
65.
Personal Interviews in Cultural Consumer Research
-
Post-structuralist Challenges
231
Johanna Moisander,
Anu
Valtonen
and Heidi Hirsto
66.
Market-Oriented Ethnography: Interpretation Building and
Marketing Strategy Formulation
255
Eric J. Arnould and
Melanie Wattendorf
67.
The Field behind the Screen: Using Netnography for Marketing
Research in Online Communities
299
Robert V. Kozinets
68.
Projective
Techniques in Taiwan and Asia-Pacific Market Research
325
Clive
R
Boddy
69.
Videography in Marketing and Consumer Research
343
Russell W. Belk and Robert V Kozinets
70.
Methodology and Industrial Networks
359
G. Easton
71.
Participatory Action Research
425
Julie L. Ozanne and
Bige
Saatdoglu
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| spelling | Philosophy of marketing edited by Mark Tadajewski, John O'Shaughnessy, Michael Hyman Los Angeles ; <London ; New Delhi ; Singapore ; Washington DC SAGE 2014 Bände 1-5 txt rdacontent n rdamedia nc rdacarrier Sage library in marketing Marketing (DE-588)4037589-4 gnd rswk-swf (DE-588)4143413-4 Aufsatzsammlung gnd-content Marketing (DE-588)4037589-4 s DE-604 Tadajewski, Mark (DE-588)138921547 edt O'Shaughnessy, John (DE-588)170570916 edt Hyman, Michael R. (DE-588)170371034 edt Digitalisierung UB Bayreuth - ADAM Catalogue Enrichment application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026813924&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Philosophy of marketing Marketing (DE-588)4037589-4 gnd |
| subject_GND | (DE-588)4037589-4 (DE-588)4143413-4 |
| title | Philosophy of marketing |
| title_auth | Philosophy of marketing |
| title_exact_search | Philosophy of marketing |
| title_full | Philosophy of marketing edited by Mark Tadajewski, John O'Shaughnessy, Michael Hyman |
| title_fullStr | Philosophy of marketing edited by Mark Tadajewski, John O'Shaughnessy, Michael Hyman |
| title_full_unstemmed | Philosophy of marketing edited by Mark Tadajewski, John O'Shaughnessy, Michael Hyman |
| title_short | Philosophy of marketing |
| title_sort | philosophy of marketing |
| topic | Marketing (DE-588)4037589-4 gnd |
| topic_facet | Marketing Aufsatzsammlung |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=026813924&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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