Managing customer trust, satisfaction, and loyalty through information communication technologies
Gespeichert in:
| Format: | Buch |
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| Sprache: | English |
| Veröffentlicht: |
Hershey, Pa.
Business Science Reference
2013
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| Schriftenreihe: | Premier reference source
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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| Beschreibung: | "This book highlights technology's involvement with business processes in different sectors and industries while identifying marketing activities that are affected by its usage"--Provided by publisher. Includes bibliographical references (pages 351-394) and index |
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| Beschreibung: | XXII, 405 S. graph. Darst. |
| ISBN: | 9781466636316 9781466636330 |