The handbook of communication and corporate reputation
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| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Chicester [England]
Wiley-Blackwell
2013
|
| Schriftenreihe: | Handbooks in communication and media
46 |
| Schlagworte: | |
| Online-Zugang: | BSB01 |
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| 245 | 1 | 0 | |a The handbook of communication and corporate reputation |c edited by Craig E. Carroll |
| 264 | 1 | |a Chicester [England] |b Wiley-Blackwell |c 2013 | |
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| 490 | 1 | |a Handbooks in communication and media |v 46 | |
| 500 | |a Includes bibliographical references and indexes | ||
| 500 | |a "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- | ||
| 505 | 0 | |a Machine generated contents note: Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication Craig E. Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees B.M. van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Brønn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke, IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. | |
| 505 | 0 | |a Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E. Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower 15. Corporate Reputation and the Discipline of Cross-Cultural Communication Kevin Abraham SECTION 2: Theoretical Perspectives 16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 17. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 18. Communicatively Constituted Reputation and Reputation Management Stefania Romenti and Laura Illia 19. | |
| 505 | 0 | |a A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig 20. Image Repair Theory and Corporate Reputation William Benoit 21. The Institutionalization of Corporate Reputation John Lammers and Kristen Guth 22. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning Tim Sellnow, Shari Veil and Kathryn Anthony 23. Relating Rhetoric and Reputation Øyvind Ihlen 24. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation W. Timothy Coombs 25. Corporate Reputation and the Theory of Social Capital Vilma Luoma-aho SECTION 3: Attributes of Reputation 26. Corporate Attributes and Associations Sabine Einwiller 27. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication Juan Meng and Bruce K. Berger 28. | |
| 505 | 0 | |a Corporate Reputation and Workplace Environment Hua Jiang 29. Corporate Reputation and the Practice of Corporate Governance Justin Pettigrew and Bryan Reber 30. Buying and Selling Friends: Valuating Products and Services in Corporate Reputation Pan Ji and Paul S Lieber 31. Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives Friederike Schultz 32. Reputation or Financial Performance: Which Comes First? Alexander Laskin 33. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management Robert Heath 34. Message Design for Managing Corporate Reputations: Form Following Function Peter Smudde and Jeffrey Courtright SECTION 4: Contexts of Reputation 35. Contrabrand: Activism and the Leveraging of Corporate Reputation Jarol Manheim and Alex D. Holt 36. | |
| 505 | 0 | |a Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications Juan-Carlos Molleda and Rajul Jain 37. Corporate Branding and Corporate Reputation Esben Karmark 38. Corporate Reputation and Corporate Speech Robert Kerr 39. Corporate Reputation Management and Issues of Diversity Damion Waymer and Sarah VanSlette 40. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique Rahul Mitra, Mohan Dutta and Robert J. Green 41. The Power of Social Media and its Influence on Corporate Reputation Tina McCorkindale and Marcia W. DiStaso 42. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice Theodore E. Zorn and Magda Pieczka 43. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations Jennifer Bartlett, Josef Pallas and Magnus Frostenson 44. Hidden Organizations and Corporate Reputation Craig R. | |
| 505 | 0 | |a Scott SECTION 5: Communication Research and Evaluation 45. Corporate Reputation Measurement and Evaluation Don Stacks, Melissa D. Dodd and Linjuan Rita Men 46. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation Yungwook Kim and Jungeun Yang 47. The Future of Communication Research in Corporate Reputation Studies Craig E. Carroll | |
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Datensatz im Suchindex
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| building | Verbundindex |
| bvnumber | BV041091261 |
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| contents | Machine generated contents note: Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication Craig E. Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees B.M. van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Brønn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke, IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E. Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower 15. Corporate Reputation and the Discipline of Cross-Cultural Communication Kevin Abraham SECTION 2: Theoretical Perspectives 16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 17. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 18. Communicatively Constituted Reputation and Reputation Management Stefania Romenti and Laura Illia 19. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig 20. Image Repair Theory and Corporate Reputation William Benoit 21. The Institutionalization of Corporate Reputation John Lammers and Kristen Guth 22. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning Tim Sellnow, Shari Veil and Kathryn Anthony 23. Relating Rhetoric and Reputation Øyvind Ihlen 24. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation W. Timothy Coombs 25. Corporate Reputation and the Theory of Social Capital Vilma Luoma-aho SECTION 3: Attributes of Reputation 26. Corporate Attributes and Associations Sabine Einwiller 27. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication Juan Meng and Bruce K. Berger 28. Corporate Reputation and Workplace Environment Hua Jiang 29. Corporate Reputation and the Practice of Corporate Governance Justin Pettigrew and Bryan Reber 30. Buying and Selling Friends: Valuating Products and Services in Corporate Reputation Pan Ji and Paul S Lieber 31. Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives Friederike Schultz 32. Reputation or Financial Performance: Which Comes First? Alexander Laskin 33. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management Robert Heath 34. Message Design for Managing Corporate Reputations: Form Following Function Peter Smudde and Jeffrey Courtright SECTION 4: Contexts of Reputation 35. Contrabrand: Activism and the Leveraging of Corporate Reputation Jarol Manheim and Alex D. Holt 36. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications Juan-Carlos Molleda and Rajul Jain 37. Corporate Branding and Corporate Reputation Esben Karmark 38. Corporate Reputation and Corporate Speech Robert Kerr 39. Corporate Reputation Management and Issues of Diversity Damion Waymer and Sarah VanSlette 40. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique Rahul Mitra, Mohan Dutta and Robert J. Green 41. The Power of Social Media and its Influence on Corporate Reputation Tina McCorkindale and Marcia W. DiStaso 42. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice Theodore E. Zorn and Magda Pieczka 43. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations Jennifer Bartlett, Josef Pallas and Magnus Frostenson 44. Hidden Organizations and Corporate Reputation Craig R. Scott SECTION 5: Communication Research and Evaluation 45. Corporate Reputation Measurement and Evaluation Don Stacks, Melissa D. Dodd and Linjuan Rita Men 46. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation Yungwook Kim and Jungeun Yang 47. The Future of Communication Research in Corporate Reputation Studies Craig E. Carroll |
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| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:39:23Z |
| institution | BVB |
| isbn | 9780470670989 9781118335451 |
| language | English |
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| series | Handbooks in communication and media |
| series2 | Handbooks in communication and media |
| spelling | The handbook of communication and corporate reputation edited by Craig E. Carroll Chicester [England] Wiley-Blackwell 2013 1 Online-Ressource (XXVII, 622 S.) txt rdacontent c rdamedia cr rdacarrier Handbooks in communication and media 46 Includes bibliographical references and indexes "With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation "-- Machine generated contents note: Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication Craig E. Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees B.M. van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Brønn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke, IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E. Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower 15. Corporate Reputation and the Discipline of Cross-Cultural Communication Kevin Abraham SECTION 2: Theoretical Perspectives 16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 17. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 18. Communicatively Constituted Reputation and Reputation Management Stefania Romenti and Laura Illia 19. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig 20. Image Repair Theory and Corporate Reputation William Benoit 21. The Institutionalization of Corporate Reputation John Lammers and Kristen Guth 22. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning Tim Sellnow, Shari Veil and Kathryn Anthony 23. Relating Rhetoric and Reputation Øyvind Ihlen 24. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation W. Timothy Coombs 25. Corporate Reputation and the Theory of Social Capital Vilma Luoma-aho SECTION 3: Attributes of Reputation 26. Corporate Attributes and Associations Sabine Einwiller 27. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication Juan Meng and Bruce K. Berger 28. Corporate Reputation and Workplace Environment Hua Jiang 29. Corporate Reputation and the Practice of Corporate Governance Justin Pettigrew and Bryan Reber 30. Buying and Selling Friends: Valuating Products and Services in Corporate Reputation Pan Ji and Paul S Lieber 31. Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives Friederike Schultz 32. Reputation or Financial Performance: Which Comes First? Alexander Laskin 33. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management Robert Heath 34. Message Design for Managing Corporate Reputations: Form Following Function Peter Smudde and Jeffrey Courtright SECTION 4: Contexts of Reputation 35. Contrabrand: Activism and the Leveraging of Corporate Reputation Jarol Manheim and Alex D. Holt 36. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications Juan-Carlos Molleda and Rajul Jain 37. Corporate Branding and Corporate Reputation Esben Karmark 38. Corporate Reputation and Corporate Speech Robert Kerr 39. Corporate Reputation Management and Issues of Diversity Damion Waymer and Sarah VanSlette 40. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique Rahul Mitra, Mohan Dutta and Robert J. Green 41. The Power of Social Media and its Influence on Corporate Reputation Tina McCorkindale and Marcia W. DiStaso 42. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice Theodore E. Zorn and Magda Pieczka 43. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations Jennifer Bartlett, Josef Pallas and Magnus Frostenson 44. Hidden Organizations and Corporate Reputation Craig R. Scott SECTION 5: Communication Research and Evaluation 45. Corporate Reputation Measurement and Evaluation Don Stacks, Melissa D. Dodd and Linjuan Rita Men 46. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation Yungwook Kim and Jungeun Yang 47. The Future of Communication Research in Corporate Reputation Studies Craig E. Carroll Corporate culture Business ethics Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd rswk-swf Prestige (DE-588)4076334-1 gnd rswk-swf Unternehmen (DE-588)4061963-1 gnd rswk-swf Kommunikationsstrategie (DE-588)4201794-4 gnd rswk-swf 1\p (DE-588)4143413-4 Aufsatzsammlung gnd-content Unternehmen (DE-588)4061963-1 s Öffentlichkeitsarbeit (DE-588)4043188-5 s Kommunikationsstrategie (DE-588)4201794-4 s Prestige (DE-588)4076334-1 s 2\p DE-604 Carroll, Craig E. Sonstige oth Handbooks in communication and media 46 (DE-604)BV036699948 46 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | The handbook of communication and corporate reputation Handbooks in communication and media Machine generated contents note: Notes on Contributors Acknowledgments 1. Corporate Reputation and the Multiple Disciplinary Perspectives of Communication Craig E. Carroll SECTION 1: Communication Disciplines of Reputation 2. Corporate Reputation and the Discipline of Public Opinion Cees B.M. van Riel 3. Corporate Reputation and the Discipline of Interpersonal Communication Sherry Holladay 4. Corporate Reputation and the Discipline of Organizational Communication Robyn Remke 5. Corporate Reputation and the Discipline of Advertising Nora Rifon, Karen Smreker and Sookyong Kim 6. Corporate Reputation and the Discipline of Corporate Communication Peggy Simcic Brønn 7. Corporate Reputation and the Discipline of Public Relations Judy Motion, Sally Davenport, Shirley Leitch and Liz Merlot 8. Corporate Reputation and the Discipline of Management Communication James O'Rourke, IV 9. Corporate Reputation and the Discipline of Communication Management Anne Gregory 10. Corporate Reputation and the Discipline of Integrated Marketing Communications Clarke Caywood 11. Corporate Reputation and the Discipline of Marketing Communication Richard Varey 12. Corporate Reputation and the Disciplines of Journalism and Mass Communication Craig E. Carroll 13. Corporate Reputation and the Discipline of Visual Communication Susan Westcott Alessandri 14. Corporate Reputation and the Discipline of Corporate Communication Law Karla Gower 15. Corporate Reputation and the Discipline of Cross-Cultural Communication Kevin Abraham SECTION 2: Theoretical Perspectives 16. Agenda-Building and Agenda-Setting Theory: Which Companies We Think About and How We Think About Them Matt Ragas 17. Complexity Theory and the Dynamics of Reputation Priscilla Murphy and Dawn R. Gilpin 18. Communicatively Constituted Reputation and Reputation Management Stefania Romenti and Laura Illia 19. A Strategic Management Approach to Reputation, Relationships, and Publics: The Research Heritage of the Excellence Theory Jeong-Nam Kim, Flora Hung, Sung Un Yang and James E. Grunig 20. Image Repair Theory and Corporate Reputation William Benoit 21. The Institutionalization of Corporate Reputation John Lammers and Kristen Guth 22. Experiencing the Reputational Synergy of Success and Failure through Organizational Learning Tim Sellnow, Shari Veil and Kathryn Anthony 23. Relating Rhetoric and Reputation Øyvind Ihlen 24. Situational Theory of Crisis: Situational Crisis Communication and Corporate Reputation W. Timothy Coombs 25. Corporate Reputation and the Theory of Social Capital Vilma Luoma-aho SECTION 3: Attributes of Reputation 26. Corporate Attributes and Associations Sabine Einwiller 27. What They Say and What They Do: Executives Affect Organizational Reputation through Effective Communication Juan Meng and Bruce K. Berger 28. Corporate Reputation and Workplace Environment Hua Jiang 29. Corporate Reputation and the Practice of Corporate Governance Justin Pettigrew and Bryan Reber 30. Buying and Selling Friends: Valuating Products and Services in Corporate Reputation Pan Ji and Paul S Lieber 31. Corporate Social Responsibility, Reputation and Moral Communication: a Constructivist View as Alternative to Functionalist, Political and Culturalist Perspectives Friederike Schultz 32. Reputation or Financial Performance: Which Comes First? Alexander Laskin 33. Who's in Charge and What's the Solution? Reputation as a Matter of Issue Debate and Risk Management Robert Heath 34. Message Design for Managing Corporate Reputations: Form Following Function Peter Smudde and Jeffrey Courtright SECTION 4: Contexts of Reputation 35. Contrabrand: Activism and the Leveraging of Corporate Reputation Jarol Manheim and Alex D. Holt 36. Identity, Perceived Authenticity, and Reputation: A Dynamic Association in Strategic Communications Juan-Carlos Molleda and Rajul Jain 37. Corporate Branding and Corporate Reputation Esben Karmark 38. Corporate Reputation and Corporate Speech Robert Kerr 39. Corporate Reputation Management and Issues of Diversity Damion Waymer and Sarah VanSlette 40. Corporate Reputation in Emerging Markets: A Culture-Centered Review and Critique Rahul Mitra, Mohan Dutta and Robert J. Green 41. The Power of Social Media and its Influence on Corporate Reputation Tina McCorkindale and Marcia W. DiStaso 42. The Reputation of Corporate Reputation: Fads, Fashions, and the Mainstreaming of Corporate Reputation Research and Practice Theodore E. Zorn and Magda Pieczka 43. Reputation and Legitimacy: Accreditation and Rankings to Assess Organizations Jennifer Bartlett, Josef Pallas and Magnus Frostenson 44. Hidden Organizations and Corporate Reputation Craig R. Scott SECTION 5: Communication Research and Evaluation 45. Corporate Reputation Measurement and Evaluation Don Stacks, Melissa D. Dodd and Linjuan Rita Men 46. Corporate Reputation and Return on Investment (ROI): Measuring the Bottom-line Impact of Reputation Yungwook Kim and Jungeun Yang 47. The Future of Communication Research in Corporate Reputation Studies Craig E. Carroll Corporate culture Business ethics Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Prestige (DE-588)4076334-1 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| subject_GND | (DE-588)4043188-5 (DE-588)4076334-1 (DE-588)4061963-1 (DE-588)4201794-4 (DE-588)4143413-4 |
| title | The handbook of communication and corporate reputation |
| title_auth | The handbook of communication and corporate reputation |
| title_exact_search | The handbook of communication and corporate reputation |
| title_full | The handbook of communication and corporate reputation edited by Craig E. Carroll |
| title_fullStr | The handbook of communication and corporate reputation edited by Craig E. Carroll |
| title_full_unstemmed | The handbook of communication and corporate reputation edited by Craig E. Carroll |
| title_short | The handbook of communication and corporate reputation |
| title_sort | the handbook of communication and corporate reputation |
| topic | Corporate culture Business ethics Mass media and business Öffentlichkeitsarbeit (DE-588)4043188-5 gnd Prestige (DE-588)4076334-1 gnd Unternehmen (DE-588)4061963-1 gnd Kommunikationsstrategie (DE-588)4201794-4 gnd |
| topic_facet | Corporate culture Business ethics Mass media and business Öffentlichkeitsarbeit Prestige Unternehmen Kommunikationsstrategie Aufsatzsammlung |
| volume_link | (DE-604)BV036699948 |
| work_keys_str_mv | AT carrollcraige thehandbookofcommunicationandcorporatereputation |