Strategic customer management integrating relationship marketing and CRM
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Cambridge [u.a.]
Cambridge Univ. Press
2013
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| Ausgabe: | 1. publ. |
| Schlagworte: | |
| Online-Zugang: | BSB01 UEI03 |
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| Beschreibung: | Includes bibliographical references and index "The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"-- |
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| Beschreibung: | 1 Online-Ressource (XVI, 529 S.) graph. Darst. |
| ISBN: | 9781107014961 9781107649224 9781107333192 |