The changing roles of advertising
Gespeichert in:
| Format: | Elektronisch E-Book |
|---|---|
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2013
|
| Schriftenreihe: | Advances in advertising research
4 |
| Schlagworte: | |
| Online-Zugang: | DE-634 DE-91 DE-384 DE-19 DE-703 DE-20 DE-739 Volltext Inhaltsverzeichnis Abstract |
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Datensatz im Suchindex
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|---|---|
| DE-BY-UBM_katkey | 4781186 |
| _version_ | 1823055263457869824 |
| adam_text | ADVANCES IN ADVERTISING RESEARCH (VOL. IV)
/
: 2013
TABLE OF CONTENTS / INHALTSVERZEICHNIS
THE ROLES OF ADVERTISING
THE FACES OF ADVERTISING
RECEPTION OF ADVERTISING
PERCEPTIONS OF ADVERTISING
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
ADVANCES IN ADVERTISING RESEARCH (VOL. IV)
/
: 2013
ABSTRACT / INHALTSTEXT
ADVANCES IN ADVERTISING RESEARCH ARE PUBLISHED BY THE EUROPEAN
ADVERTISING ACADEMY (EAA). THIS VOLUME IS A COMPILATION OF RESEARCH
PRESENTED AT THE 11TH INTERNATIONAL CONFERENCE IN ADVERTISING (ICORIA),
WHICH WAS HELD IN STOCKHOLM (SWEDEN) IN JUNE 2012. THE CONFERENCE
GATHERED 150 LEADING RESEARCHERS FROM 22 COUNTRIES UNDER THE CONFERENCE
THEME “THE CHANGING ROLES OF ADVERTISING”. THE BOOK PROVIDES
INTERNATIONAL STATE-OF-THE-ART RESEARCH WITH 30 ARTICLES BY RENOWNED
SCHOLARS FROM THE WORLDWIDE ICORIA NETWORK. CONTENTS
THE ROLES OF ADVERTISING THE FACES
OF ADVERTISING PERCEPTIONS OF ADVERTISING
RECEPTION OF ADVERTISING TARGET GROUPS
RESEARCHERS, STUDENTS, AND PRACTITIONERS IN THE
FIELDS OF ADVERTISING, COMMUNICATIONS, MARKETING, AND MEDIA MANAGEMENT
THE EDITORS: SARA ROSENGREN AND MICAEL DAHLEN WORK AT THE STOCKHOLM
SCHOOL OF ECONOMICS. SHINTARO OKAZAKI IS ASSOCIATE PROFESSOR OF
MARKETING AT THE COLLEGE OF ECONOMICS AND BUSINESS ADMINISTRATION,
UNIVERSIDAD AUTONOMA DE MADRID, SPAIN
DIESES SCHRIFTSTUECK WURDE MASCHINELL ERZEUGT.
|
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| discipline | Mathematik Wirtschaftswissenschaften |
| doi_str_mv | 10.1007/978-3-658-02365-2 |
| format | Electronic eBook |
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| illustrated | Not Illustrated |
| indexdate | 2025-02-03T17:41:49Z |
| institution | BVB |
| isbn | 9783658023652 |
| language | English |
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| publisher | Springer Gabler |
| record_format | marc |
| series | Advances in advertising research |
| series2 | Advances in advertising research |
| spellingShingle | The changing roles of advertising Advances in advertising research Werbung (DE-588)4065541-6 gnd |
| subject_GND | (DE-588)4065541-6 (DE-588)1071861417 |
| title | The changing roles of advertising |
| title_auth | The changing roles of advertising |
| title_exact_search | The changing roles of advertising |
| title_full | The changing roles of advertising Sara Rosengren ... (eds.) |
| title_fullStr | The changing roles of advertising Sara Rosengren ... (eds.) |
| title_full_unstemmed | The changing roles of advertising Sara Rosengren ... (eds.) |
| title_short | The changing roles of advertising |
| title_sort | the changing roles of advertising |
| topic | Werbung (DE-588)4065541-6 gnd |
| topic_facet | Werbung Konferenzschrift 2012 Stockholm |
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