Win with advanced business analytics creating business value from your data
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
c2013
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| Schriftenreihe: | Wiley and SAS business series
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| Schlagworte: | |
| Online-Zugang: | TUM01 Volltext |
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| Beschreibung: | Includes bibliographical references and index Preface -- Acknowledgments -- The challenge of business analytics -- Pillars of business analytics success : the BASP framework -- Aligning key business challenges across the enterprise -- Big and little data : different types of intelligence -- Who cares about data? : how to uncover insights -- Data visualization : presenting information clearly-the convince framework -- Analytics implementation : what works and what does not -- Voice-of-the-customer analytics and insights -- Leveraging digital analytics effectively -- Winning with predictive analytics : what works and what does not -- Predictive analytics applied to human resources -- Social media analytics -- The competitive intelligence mandate -- Mobile analytics -- Effective analytics communication strategies -- Business performance tracking : execution and measurement -- Analytics and innovation -- Unstructured data analytics : the next frontier -- Future of analytics -- About the authors -- Index |
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| Beschreibung: | 1 Online-Ressource (xviii, 398 p.) |
| ISBN: | 1118417089 1118420519 1118434285 9781118417089 9781118420515 9781118434284 |