Kellogg on marketing
Gespeichert in:
| Format: | Elektronisch E-Book |
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| Sprache: | English |
| Veröffentlicht: |
Hoboken, N.J.
Wiley
2010
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| Ausgabe: | 2. ed. |
| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
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| Beschreibung: | Includes bibliographical references and index Kellogg on Marketing, Second Edition; Contents; Foreword: Thinking about Marketing; Preface; Section One: Developing a Marketing Strategy; Section Two: Implementing the Strategy; Section Section Three: Perspectives on Contemporary Issues in Marketing; Index The business classic, fully revised and updated for today's marketers. The second edition of Kellogg on Marketing provides a unique and highly regarded perspective on both the basics of marketing and on new issues that are challenging businesses today.: Includes more than 60% new material on both fundamental marketing concepts and hot topics such as Product Innovation, Social Media, Marketing to Consumers at the Bottom of the Pyramid, and Internal Branding; With a foreword by Philip Kotler; The Kellogg School of Management is recognized around the world as the leading MBA program in Marketing |
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| Beschreibung: | 1 Online-Ressource (xix, 426 p.) graph. Darst. |
| ISBN: | 0470877626 9780470877623 |