International Marketing (RLE International Business) strategy and management
Gespeichert in:
| 1. Verfasser: | |
|---|---|
| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Taylor and Francis
2013
|
| Schriftenreihe: | Routledge Library Editions: International Business
|
| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
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MARC
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| 500 | |a The Move towards Global Strategies | ||
| 500 | |a This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and | ||
| 650 | 7 | |a BUSINESS & ECONOMICS / Exports & Imports |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / International / Marketing |2 bisacsh | |
| 650 | 7 | |a BUSINESS & ECONOMICS / Marketing / Multilevel |2 bisacsh | |
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| 650 | 4 | |a Export marketing | |
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Datensatz im Suchindex
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| author | Gilligan, Colin |
| author_GND | (DE-588)170175510 (DE-588)170175537 |
| author_facet | Gilligan, Colin |
| author_role | aut |
| author_sort | Gilligan, Colin |
| author_variant | c g cg |
| building | Verbundindex |
| bvnumber | BV041052699 |
| collection | ZDB-4-NLEBK |
| ctrlnum | (OCoLC)823719076 (DE-599)BVBBV041052699 |
| dewey-full | 658.8/48 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8/48 |
| dewey-search | 658.8/48 |
| dewey-sort | 3658.8 248 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | (DE-588)4522595-3 Fallstudiensammlung gnd-content |
| genre_facet | Fallstudiensammlung |
| id | DE-604.BV041052699 |
| illustrated | Not Illustrated |
| indexdate | 2024-12-24T03:17:42Z |
| institution | BVB |
| isbn | 1135133875 9780415641135 9781135133870 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-026029947 |
| oclc_num | 823719076 |
| open_access_boolean | |
| owner | DE-91 DE-BY-TUM |
| owner_facet | DE-91 DE-BY-TUM |
| physical | 1 Online-Ressource (329 p.) |
| psigel | ZDB-4-NLEBK ZDB-4-NLEBK TUM_PDA_EBSCO_BAE_gekauft |
| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Taylor and Francis |
| record_format | marc |
| series2 | Routledge Library Editions: International Business |
| spellingShingle | Gilligan, Colin International Marketing (RLE International Business) strategy and management BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Wirtschaft Export marketing / Case studies Export marketing |
| subject_GND | (DE-588)4522595-3 |
| title | International Marketing (RLE International Business) strategy and management |
| title_auth | International Marketing (RLE International Business) strategy and management |
| title_exact_search | International Marketing (RLE International Business) strategy and management |
| title_full | International Marketing (RLE International Business) strategy and management |
| title_fullStr | International Marketing (RLE International Business) strategy and management |
| title_full_unstemmed | International Marketing (RLE International Business) strategy and management |
| title_short | International Marketing (RLE International Business) |
| title_sort | international marketing rle international business strategy and management |
| title_sub | strategy and management |
| topic | BUSINESS & ECONOMICS / Exports & Imports bisacsh BUSINESS & ECONOMICS / International / Marketing bisacsh BUSINESS & ECONOMICS / Marketing / Multilevel bisacsh Wirtschaft Export marketing / Case studies Export marketing |
| topic_facet | BUSINESS & ECONOMICS / Exports & Imports BUSINESS & ECONOMICS / International / Marketing BUSINESS & ECONOMICS / Marketing / Multilevel Wirtschaft Export marketing / Case studies Export marketing Fallstudiensammlung |
| url | http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=520149 |
| work_keys_str_mv | AT gilligancolin internationalmarketingrleinternationalbusinessstrategyandmanagement AT hirdmartin internationalmarketingrleinternationalbusinessstrategyandmanagement |