International Marketing (RLE International Business) strategy and management
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Hoboken
Taylor and Francis
2013
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| Schriftenreihe: | Routledge Library Editions: International Business
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| Schlagworte: | |
| Online-Zugang: | DE-91 Volltext |
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| Beschreibung: | The Move towards Global Strategies This book is a basic text for international marketing courses. It introduces the different elements of the international marketing mix and sets these in context. It discusses the firm's strategic position: how it is orientated at present to take advantage of international marketing opportunities and how its strategy is developing. It: Stresses the wide differences between different overseas markets and the importance of handling sensitively particular local features. Examines the need to structure the whole business organisation in the right way and |
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| Beschreibung: | 1 Online-Ressource (329 p.) |
| ISBN: | 1135133875 9780415641135 9781135133870 |