Search Engine Optimization your visual blueprint for effective Internet marketing
Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website...
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| 1. Verfasser: | |
|---|---|
| Format: | Buch |
| Sprache: | English |
| Veröffentlicht: |
Indianapolis, Ind.
Wiley
2013
|
| Ausgabe: | 3. ed. |
| Schriftenreihe: | Read less, learn more
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| Schlagworte: | |
| Online-Zugang: | Inhaltsverzeichnis |
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MARC
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| 020 | |a 9781118551745 |c pbk |9 978-1-118-55174-5 | ||
| 035 | |a (OCoLC)854710762 | ||
| 035 | |a (DE-599)BVBBV041021653 | ||
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| 041 | 0 | |a eng | |
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| 084 | |a ST 205 |0 (DE-625)143613: |2 rvk | ||
| 100 | 1 | |a Jones, Kristopher B. |e Verfasser |0 (DE-588)174015194 |4 aut | |
| 245 | 1 | 0 | |a Search Engine Optimization |b your visual blueprint for effective Internet marketing |
| 250 | |a 3. ed. | ||
| 264 | 1 | |a Indianapolis, Ind. |b Wiley |c 2013 | |
| 300 | |a 304 S. |b Ill. | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b n |2 rdamedia | ||
| 338 | |b nc |2 rdacarrier | ||
| 490 | 0 | |a Read less, learn more | |
| 500 | |a Includes index | ||
| 520 | 1 | |a Your visual, step-by-step guide to search engine optimization, from an Internet marketing expertTechniques and best practices for search engine optimization are constantly evolving. This visual guide to SEO is fully updated with information on the latest and most effective ways to move your website up in the search engine rankings. Internet marketing guru Kristopher Jones, a frequent keynote speaker at interactive marketing conferences, explains all the key concepts in a visual format so you can see how they work and what to do. Learn about keyword generation, internal linking, URL structure, content creation, using social media, and more.More than 70 percent of businesses today have websites; search engine optimization is a vital factor in growing a business by gaining new customers while increasing business from existing customersThis two-color book is the only guide to search engine optimization that is presented in a visual formatPresents search engine marketing principles including keyword generation, on-site optimization involving website structure, internal linking, URL structure, content creation, off-site optimization, social media optimization and moreAuthor is a popular keynote speaker and panelist at interactive marketing and technology conferencesSearch Engine Optimization: Your visual blueprint for effective Internet marketing, Third Editionhelps visual learners master and maximize SEO techniques. | |
| 650 | 0 | 7 | |a Suchmaschine |0 (DE-588)4423007-2 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Optimierung |0 (DE-588)4043664-0 |2 gnd |9 rswk-swf |
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| 689 | 0 | 1 | |a Optimierung |0 (DE-588)4043664-0 |D s |
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| 943 | 1 | |a oai:aleph.bib-bvb.de:BVB01-025999218 | |
Datensatz im Suchindex
| _version_ | 1819712212560773120 |
|---|---|
| adam_text | An Introduction to Search-Engine Optimization
, xviii
Chapter
1
Getting Started with Search-Engine Optimization
Choose a Topic
...........
Find Your Target Audience
. . .
Set a Budget
............
Set Goals
...............
Put a Team Together
.......
Keep Up with Industry News.
.
Attend an Industry Conference
. 2
. 4
. 6
. 7
. 8
10
12
Chapter
2
Keyword Generation
An Introduction to Keyword Generation
......
Select Keywords
......................
Analyze Your Competition with Compete.com
. .
Analyze Your Competition with SEMrush
......
Research Keywords with KeywordSpy
........
Using the Wordtracker Keyword Suggestion Tool
Using the Google AdWords Keyword Tool
.....
Research Keywords with Keyword Discovery.
. . .
Research Keywords with
Bing
Keyword Tool
. . .
Research Keywords with
Übersuggest
........
Using the Google Trends Tool
.............
14
16
18
20
22
24
26
28
30
32
34
Chapter
3
Creating Pages
An Introduction to Creating Pages
............................................ 36
Choose Filenames
....................................................... 38
Optimize Title Tags
...................................................... 40
Optimize
Meta
Description Tags
............................................. 42
Optimize
Meta
Keyword Tags
............................................... 44
Create
a Meta
Robots Tag
.................................................. 46
Add Emphasis with Header Tags
............................................. 48
Using Text Modifiers
..................................................... 50
Optimize Images
........................................................ 52
Create Links
........................................................... 54
Validate HTML
......................................................... 56
Chapter
4
Basic Website Structure
An Introduction to Basic Website Structure
..................................... 58
Find Web Hosting
....................................................... 60
Establish a Domain Name
.................................................. 62
Optimize for Multiple Browsers
.............................................. 64
Plan and Design a Website Structure
.......................................... 66
Link within Subject Matter Themes
........................................... 67
Design a Sitemap
....................................................... 68
Create a Company Information Page
.......................................... 70
Create a Privacy Policy
.................................................... 72
Advanced Website Structuring
An Introduction to Advanced Website Structuring
.................................74
Create a Robots.txt FiLe
...................................................76
Specify a Canonical Page
..................................................78
Using the Nofollow Attribute
...............................................80
Structure URLs Correctly
...................................................82
Protect Yourself with an .htaccess File
.........................................84
Using Mod_Rewrite to Rewrite URLs
...........................................86
Redirect Non-WWW Traffic to WWW
...........................................88
Redirect with
301
Redirects
................................................90
Chapter
6
Creating Content
An Introduction to Creating Content
..........................................92
Write for People, Not Search Engines
..........................................94
Avoid Duplicate Content
..................................................96
Using Proper Keyword Density
...............................................98
Using Latent Semantic Content
.............................................100
Keep Content Current
...................................................102
Optimize Non-HTML Documents
.............................................104
Chapter
7
Creating Communities
An Introduction to Creating Communities
...................................... 106
Create a Blog with WordPress
.............................................. 108
Create a Blog with Blogger
................................................ 110
Create a Blog with Tumblr
................................................ 112
Write Search-Engine-Optimized Posts
......................................... 114
Make Your Blog Successful
................................................
Create a Community with vBulletin
................................
Create a
Community with phpBB
............................................120
Make Your Forum Successful
...............................................122
Add Reviews to Your Website
..............................................124
Chapter
8
Building Links
An Introduction to Building Links
........................................... 126
Evaluate Competition
................................................... 128
Evaluate Potential Linking Partners
.......................................... 130
Gather Link Intelligence with Open Site Explorer
................................. 132
Acquire Quality Links
.................................................... 134
Using Effective Anchor Text
............................................... 136
Content Marketing with Guest Blogging
....................................... 138
Content Marketing with
Infographies
......................................... 140
Encourage Community Participation
......................................... 142
Request One-Way Links
.................................................. 144
Chapter
9
Using Google Analytics
An Introduction to Google Analytics
.........................................146
Create an Account
......................................................148
Install Tracking Code
....................................................150
Set Conversion Goals
....................................................152
Exclude Your IP Address with Filters
.........................................154
Exclude Traffic from a Particular Domain
......................................156
Include Only Certain Directories
............................................158
Track External Links
....................................................160
Automate Reporting
....................................................162
Using Analytics to Find New Keywords
........................................164
Set Up E-Commerce Tracking
...............................................166
Insert Tracking Code on Your Thank You Page
...................................168
Using Third-Party Shopping Carts
...........................................170
Chapter
10
Social Media Optimization
An Introduction to Social Media Optimization
................................... 172
Network with Facebook
.................................................. 174
Create a Facebook Business Page
............................................ 176
Generate Leads with Facebook Ads
.......................................... 178
Maximize Exposure with StumbLeUpon
........................................ 182
Microblog with Twitter
................................................... 184
Build Followers with Twitter Search
.......................................... 186
Network with
Googleł
................................................... 188
Grow Your Professional Network with Linkedln
.................................. 190
Share Videos with YouTube
................................................ 192
Generate Traffic with
Pinterest
............................................. 194
Network with WebmasterWorld
............................................. 196
Chapter
11
Creating Pay-per-Click Campaigns
An Introduction to Pay-per-Click Campaigns
.................................... 198
Learn About AdWords Accounts
............................................. 200
Create an AdWords Campaign
.............................................. 202
Target Your Campaign
................................................... 206
Write Effective Ad Copy
.................................................. 208
Using Keyword Matching Options
........................................... 210
Set Bidding Strategies
................................................... 212
Export PPC Reports
..................................................... 214
Track Conversions
...................................................... 216
Using Google AdWords Editor
.............................................. 218
Optimize Your Account
.................................................. 220
Chapter
12
Optimizing
PPC
Campaigns through Quality Score Optimization
An Introduction to QuaLity Score Optimization
.................................. 222
View Your Quality Scores
................................................. 224
Optimize Your Quality Score
............................................... 226
Test Ad Copy
......................................................... 228
Utilize Ad Extensions
................................................... 230
Test Ad Copy with Advanced Keyword Insertion
.................................. 232
Using Display Network Targeted Campaigns
..................................... 234
Using Placement-Targeted Campaigns
........................................ 236
Install
Remarketing..................................................... 238
Optimize Your Landing Pages
.............................................. 240
Chapter
13
Optimizing for Other Search Engines
An Introduction to Optimizing for Other Search Engines
............................ 242
Optimize Blog Posts for Technorati
.......................................... 244
Optimize Your Images for Google Images
...................................... 246
Increase Exposure on Ask.com
............................................. 248
Improve Your Ranking on
Bing
............................................. 250
Using Shopping Engines to Drive Traffic
....................................... 252
Produce Sales with eBay Auctions
........................................... 254
Using Craigslist to Drive Traffic
............................................. 256
Chapter
14
Optimizing for Local Search
An Introduction to Local Search
.................
Create
a
Googlen-
Local Page
....................
Optimize Your
Googleł
Local Page
................
Leverage Reviews to Increase Your Local Search Ranking
Optimize Your Website for Local Search
............
Maximize Social Media Ranking Factors
............
Eliminate Negative Ranking Factors
...............
Consider Offsite Ranking Factors
.................
Get Listed on Local.com
.......................
Get Listed on ReferLocal.com Business Pages
........
258
260
262
264
266
268
270
272
274
276
Chapter
15
Installing
SEO
Tools and Plug-ins
An Introduction to
SEO
Tools and Plug-ins
..............
Using the Side-by-Side
SEO
Comparison Tool
.............
Using the SEOmoz Browser Toolbar
...................
Using the
SEO
for Firefox Plug-in
....................
Check Page Performance Using the Load Time Speed Test Tool.
Using the Word Press
SEO
Plug-in by Yoast
..............
Using the
SEO
Book Rank Checker
....................
Using the SEOTools for Excel Add-In
..................
278
280
282
284
286
288
290
292
Index
........................................................................................................294
|
| any_adam_object | 1 |
| author | Jones, Kristopher B. |
| author_GND | (DE-588)174015194 |
| author_facet | Jones, Kristopher B. |
| author_role | aut |
| author_sort | Jones, Kristopher B. |
| author_variant | k b j kb kbj |
| building | Verbundindex |
| bvnumber | BV041021653 |
| classification_rvk | ST 205 |
| ctrlnum | (OCoLC)854710762 (DE-599)BVBBV041021653 |
| discipline | Informatik |
| edition | 3. ed. |
| format | Book |
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| id | DE-604.BV041021653 |
| illustrated | Illustrated |
| indexdate | 2024-12-24T03:15:29Z |
| institution | BVB |
| isbn | 9781118551745 |
| language | English |
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| physical | 304 S. Ill. |
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| publisher | Wiley |
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| spellingShingle | Jones, Kristopher B. Search Engine Optimization your visual blueprint for effective Internet marketing Suchmaschine (DE-588)4423007-2 gnd Optimierung (DE-588)4043664-0 gnd |
| subject_GND | (DE-588)4423007-2 (DE-588)4043664-0 |
| title | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_auth | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_exact_search | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_full | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_fullStr | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_full_unstemmed | Search Engine Optimization your visual blueprint for effective Internet marketing |
| title_short | Search Engine Optimization |
| title_sort | search engine optimization your visual blueprint for effective internet marketing |
| title_sub | your visual blueprint for effective Internet marketing |
| topic | Suchmaschine (DE-588)4423007-2 gnd Optimierung (DE-588)4043664-0 gnd |
| topic_facet | Suchmaschine Optimierung |
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