Managing corporate social responsibility a communication approach
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| Hauptverfasser: | , |
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Malden, Mass.
Wiley-Blackwell
2012
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| 008 | 130314s2012 |||| o||u| ||||||eng d | ||
| 020 | |a 9781444336290 |9 978-1-4443-3629-0 | ||
| 020 | |a 9781444336450 |9 978-1-4443-3645-0 | ||
| 020 | |a 9781118106655 |c ebook |9 978-1-118-10665-5 | ||
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| 035 | |a (DE-599)BVBBV040885905 | ||
| 040 | |a DE-604 |b ger |e aacr | ||
| 041 | 0 | |a eng | |
| 049 | |a DE-29 | ||
| 082 | 0 | |a 658.4/08 |2 23 | |
| 100 | 1 | |a Coombs, W. Timothy |e Verfasser |4 aut | |
| 245 | 1 | 0 | |a Managing corporate social responsibility |b a communication approach |c W. Timothy Coombs & Sherry J. Holladay |
| 264 | 1 | |a Malden, Mass. |b Wiley-Blackwell |c 2012 | |
| 300 | |a 1 Online-Ressource (xii, 180 p.) | ||
| 336 | |b txt |2 rdacontent | ||
| 337 | |b c |2 rdamedia | ||
| 338 | |b cr |2 rdacarrier | ||
| 500 | |a Includes bibliographical references and index | ||
| 500 | |a "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- | ||
| 533 | |a Online-Ausgabe |n Available via World Wide Web | ||
| 650 | 4 | |a Social responsibility of business | |
| 650 | 4 | |a Business communication | |
| 650 | 0 | 7 | |a Strategisches Management |0 (DE-588)4124261-0 |2 gnd |9 rswk-swf |
| 650 | 0 | 7 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |2 gnd |9 rswk-swf |
| 655 | 7 | |8 1\p |0 (DE-588)4151278-9 |a Einführung |2 gnd-content | |
| 689 | 0 | 0 | |a Corporate Social Responsibility |0 (DE-588)7697760-2 |D s |
| 689 | 0 | 1 | |a Strategisches Management |0 (DE-588)4124261-0 |D s |
| 689 | 0 | |8 2\p |5 DE-604 | |
| 700 | 1 | |a Holladay, Sherry J. |e Verfasser |4 aut | |
| 776 | 0 | 8 | |i Reproduktion von |a Coombs, W. Timothy |t Managing corporate social responsibility |d 2012 |
| 912 | |a ZDB-38-EBR | ||
| 940 | 1 | |q UER_PDA_EBR_Kauf | |
| 999 | |a oai:aleph.bib-bvb.de:BVB01-025865607 | ||
| 883 | 1 | |8 1\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
| 883 | 1 | |8 2\p |a cgwrk |d 20201028 |q DE-101 |u https://d-nb.info/provenance/plan#cgwrk | |
Datensatz im Suchindex
| _version_ | 1804150168580259840 |
|---|---|
| any_adam_object | |
| author | Coombs, W. Timothy Holladay, Sherry J. |
| author_facet | Coombs, W. Timothy Holladay, Sherry J. |
| author_role | aut aut |
| author_sort | Coombs, W. Timothy |
| author_variant | w t c wt wtc s j h sj sjh |
| building | Verbundindex |
| bvnumber | BV040885905 |
| collection | ZDB-38-EBR |
| ctrlnum | (OCoLC)874317593 (DE-599)BVBBV040885905 |
| dewey-full | 658.4/08 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.4/08 |
| dewey-search | 658.4/08 |
| dewey-sort | 3658.4 18 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Electronic eBook |
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| genre | 1\p (DE-588)4151278-9 Einführung gnd-content |
| genre_facet | Einführung |
| id | DE-604.BV040885905 |
| illustrated | Not Illustrated |
| indexdate | 2024-07-10T00:34:38Z |
| institution | BVB |
| isbn | 9781444336290 9781444336450 9781118106655 |
| language | English |
| oai_aleph_id | oai:aleph.bib-bvb.de:BVB01-025865607 |
| oclc_num | 874317593 |
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| owner_facet | DE-29 |
| physical | 1 Online-Ressource (xii, 180 p.) |
| psigel | ZDB-38-EBR UER_PDA_EBR_Kauf |
| publishDate | 2012 |
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| publishDateSort | 2012 |
| publisher | Wiley-Blackwell |
| record_format | marc |
| spelling | Coombs, W. Timothy Verfasser aut Managing corporate social responsibility a communication approach W. Timothy Coombs & Sherry J. Holladay Malden, Mass. Wiley-Blackwell 2012 1 Online-Ressource (xii, 180 p.) txt rdacontent c rdamedia cr rdacarrier Includes bibliographical references and index "Corporate Social Responsibility (CSR) has become central to many businesses as they negotiate in an increasingly global marketplace. This book offers a strategic, communication-centred approach to integrating CSR into organizations, founded in stakeholder engagement and dialogue. It is structured around the CSR Process Model, which guides readers through the research, development, implementation, and evaluation of CSR initiatives. Corporate reputations are increasingly dependent upon CSR, which in turn signals the importance of this topic for organizational success and the need to integrate stakeholders into this process. Lively, international examples are used throughout and are drawn from a variety of industries to illustrate the challenges of doing CSR well. Topics covered include maximizing the use of social media and traditional media; creating strategic initiatives that reflect the organization's missions and its capabilities; communicating to promote CSR efforts; collaborating with third party organizations; assessing internal and external stakeholder expectations and involving stakeholders in CSR efforts; and managing challenges to an organization's CSR record. This highly accessible book draws from a variety of disciplines to illustrate how corporate social responsibility should be viewed as an ongoing process grounded in effective communication practices"-- Online-Ausgabe Available via World Wide Web Social responsibility of business Business communication Strategisches Management (DE-588)4124261-0 gnd rswk-swf Corporate Social Responsibility (DE-588)7697760-2 gnd rswk-swf 1\p (DE-588)4151278-9 Einführung gnd-content Corporate Social Responsibility (DE-588)7697760-2 s Strategisches Management (DE-588)4124261-0 s 2\p DE-604 Holladay, Sherry J. Verfasser aut Reproduktion von Coombs, W. Timothy Managing corporate social responsibility 2012 1\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk 2\p cgwrk 20201028 DE-101 https://d-nb.info/provenance/plan#cgwrk |
| spellingShingle | Coombs, W. Timothy Holladay, Sherry J. Managing corporate social responsibility a communication approach Social responsibility of business Business communication Strategisches Management (DE-588)4124261-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| subject_GND | (DE-588)4124261-0 (DE-588)7697760-2 (DE-588)4151278-9 |
| title | Managing corporate social responsibility a communication approach |
| title_auth | Managing corporate social responsibility a communication approach |
| title_exact_search | Managing corporate social responsibility a communication approach |
| title_full | Managing corporate social responsibility a communication approach W. Timothy Coombs & Sherry J. Holladay |
| title_fullStr | Managing corporate social responsibility a communication approach W. Timothy Coombs & Sherry J. Holladay |
| title_full_unstemmed | Managing corporate social responsibility a communication approach W. Timothy Coombs & Sherry J. Holladay |
| title_short | Managing corporate social responsibility |
| title_sort | managing corporate social responsibility a communication approach |
| title_sub | a communication approach |
| topic | Social responsibility of business Business communication Strategisches Management (DE-588)4124261-0 gnd Corporate Social Responsibility (DE-588)7697760-2 gnd |
| topic_facet | Social responsibility of business Business communication Strategisches Management Corporate Social Responsibility Einführung |
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