Social marketing 2 Social marketing in the developed world
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| Format: | Buch |
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| Sprache: | English |
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Los Angeles [u.a.]
Sage
2013
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| Schriftenreihe: | The Sage library in marketing
The Sage library in marketing |
| Online-Zugang: | Inhaltsverzeichnis |
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| 245 | 1 | 0 | |a Social marketing |n 2 |p Social marketing in the developed world |c ed. by R. Craig Lefebvre |
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Datensatz im Suchindex
| _version_ | 1804150129644535808 |
|---|---|
| adam_text | Titel: Bd. 2. Social marketing. Social marketing in the developed world
Autor:
Jahr: 2013
Contents
Volume II: Social Marketing in the Developed World
Introduction: Social Marketing in the Developed World ix
R. Craig Lefebvre
Family Planning and HIV Prevention
23. Social Marketing: The Family Planning Experience 3
Adel I. El-Ansary and Oscar E. Kramer, Jr
24. Social Marketing and Diffusion-based Strategies for
Communicating with Unique Populations: HIV Prevention in
San Francisco 15
James W Dearing, Everett M. Rogers, Gary Meyer, Mary K. Casey,
Nagesh Rao, Shelly Campo and Geoffrey M. Henderson
25. The SOLLAR HIV Prevention Program for Gay and Bisexual Latino
Men: Using Social Marketing to Build Capacity for Service
Provision and Evaluation 39
Ross F. Conner, Lois Takahashi, Eloy Ortiz, Eduardo Archuleta,
Juan Muniz and Julio Rodriguez
Chronic Disease Prevention
26. The National High Blood Pressure Education Program:
A Description of Its Utility as a Generic Program Model 59
Edward J. Roccella and Graham W. Ward
27. Characteristics of Participants in Community Health Promotion
Programs: Four-Year Results 79
R. Craig Lefebvre, Ellizabeth A. Harden, William Rakowski,
Thomas M. Lasater and Richard A. Carleton
28. Use of Database Marketing and Consumer-based Health
Communication in Message Design: An Example from the Office of
Cancer Communications 5 a Day for Better Health Program 85
R. Craig Lefebvre, Lynne Donner, Cecile Johnston, Kay Loughrey,
George I. Balch and Sharyn M. Sutton
29. TARPARE: A Method for Selecting Target Audiences for Public
Health Interventions 111
Robert J. Donovan, Garry Egger and Mark Francos
30. Culturally and Linguistically Diverse Population Health Social
Marketing Campaigns in Australia: A Consideration of
Evidence and Related Evaluation Issues 123
Andrew J. Milat, Tom E. Carroll and Jennifer J. Taylor
31. An In-depth Interview Study of Health Care Policy Professionals
and Their Research Needs 135
Sharyn M. Sutton and Elizabeth Thompson
32. Branding Behavior: The Strategy behind the Truthsu Campaign 147
W. Douglas Evans, Jeffrey Wasserman, Elena Bertolotti and
Steven Martino
33. The Influence of the National Truth® Campaign on Smoking Initiation 159
Matthew C. Farrelly, James Nonnemaker, Kevin C. Davis and
Altijani Hussin
34. Prevention Effects of an Anti-Tobacco Brand on Adolescent
Smoking Initiation 171
W. Douglas Evans, Jeanette Renaud, Jonathan Blitstein, James Hersey,
Sarah Ray, Beth Schieber and Jeff Willett
35. Evaluation of a National Physical Activity Intervention for Children:
VERB™ Campaign, 2002-2004 187
Marian E. Huhman, Lance D. Potter, Jennifer C. Duke,
David R. Judkins, Carrie D. Heitzler and Faye L. Wong
36. Exploring the Influence of the VERB™ Brand Using a Brand Equity
Framework 199
Simani M. Price, Lance D. Potter, Barnali Das, Yu-Chung L. Wang and
Marian Huhman
37. The Impact of Multiple Channel Delivery of Nutrition Messages on
Student Knowledge, Motivation and Behavior: Results from the
Team Nutrition Pilot Study 215
R. Craig Lefebvre, Carol Olander and Elyse Levine
38. Development of a Community Cancer Education Program: The Forsyth
County, NC, Cervical Cancer Prevention Project 225
Robert Michielutte, Mark B. Dignan, H. Bradley Welb, Larry D. Young,
David S. Jackson and Penny C. Sharp
Other Health Topics
39. Increasing Breastfeeding and Reducing Smoking in Pregnancy:
A Social Marketing Success Improving Life Chances for Children 245
R.J. Lowry, A. Billett, C. Buchanan and Sandra Whiston
40. The Shoreline Project for Street Drinkers: Designing and Running a
Supported Housing Project for the Unhousable 253
Steve James and Heather Skinner
41. Implementing Mental Health Promotion: The Act-Belong-Commit
Mentally Healthy WA Campaign in Western Australia 269
Robert J. Donovan, Ray James, Geoffrey Jalleh and Colby Sidebottom
42. Social Marketing Analysis of 20 [corrected] Years of Hand Hygiene
Promotion 283
Manuel W Mah, Yat Cho Tarn and Sameer Deshpande
Injury Prevention and Occupational Health
43. Implementing a Community-based Social Marketing Project to
Improve Agricultural Worker Health 303
Joan Flocks, Leslie Clarke, Stan Albrecht, Carol Bryant,
Paul Monaghan and Holly Baker
44. Use of Occupational Ethnography and Social Marketing Strategies to
Develop a Safety Awareness Campaign for Coal Miners 325
Elaine T. Cullen, Lori N.H. Matthews and Theodore D. Teske
45. The Social Marketing of Safety Behaviors: A Quasi-Randomized
Controlled Trial of Tractor Retrofitting Incentives 343
Julie A Sorensen, Paul L. Jenkins, Maria Emmelin, Hans Stenlund,
Lars Weinehall, Giulia B. Earle-Richardson and John J. May
Other Issues for Social Marketing
46. The Effectiveness of Social Marketing Interventions for Health
Improvement: Whaf s the Evidence? 359
Ross Gordon, Laura McDermott, Marline Stead and Kathryn Angus
47. Improving Access to Smoking Cessation Services for Disadvantaged
Groups: A Systematic Review 431
Rachael L. Murray, Linda Bauld, Lucy E. Hackshaw and Ann McNeill
48. Relaunching a National Social Marketing Campaign: Expectations
and Challenges for the New ParticipACTION 459
Guy Faulkner, Cora McCloy, Ronald C. Plotnikoff and Mark S. Tremblay
49. Impact of the California Project LEAN School Board Member Social
Marketing Campaign 471
Robert J. McDermott, Victoria Berends, Kelli R. McCormack Brown,
Peggy Agron, Karen M. Black and Seraphine Pitt Barnes
50. Partnerships for Social Marketing Programs: An Example from the
National Bone Health Campaign 497
R. Craig Lefebvre
51. A Social Marketing Model for Disseminating Research-based
Treatments to Addictions Treatment Providers 515
G.W Martin, M.A Herie, B.J. Turner and J.A. Cunningham
52. A Social Marketing Approach to Implementing Evidence-based
Practice in VHA QUERI: The TIDES Depression Collaborative
Care Model 533
Jeff Luck, Fred Hagigi, Loube E. Parker, Elizabeth M. Yano,
Lba V. Rubenstein and JoAnn E. Kirchner
53. The Nature, Development and Contribution of Social Marketing to
Public Health Practice since 2004 in England 555
Jeff French
|
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| illustrated | Illustrated |
| indexdate | 2024-07-10T00:34:01Z |
| institution | BVB |
| language | English |
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| publishDate | 2013 |
| publishDateSearch | 2013 |
| publishDateSort | 2013 |
| publisher | Sage |
| record_format | marc |
| series2 | The Sage library in marketing |
| spelling | Social marketing 2 Social marketing in the developed world ed. by R. Craig Lefebvre Los Angeles [u.a.] Sage 2013 XI, 566 S. Ill., graph. Darst. txt rdacontent n rdamedia nc rdacarrier The Sage library in marketing Lefebvre, R. Craig Sonstige oth (DE-604)BV040794739 2 HBZ Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025774979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Social marketing |
| title | Social marketing |
| title_auth | Social marketing |
| title_exact_search | Social marketing |
| title_full | Social marketing 2 Social marketing in the developed world ed. by R. Craig Lefebvre |
| title_fullStr | Social marketing 2 Social marketing in the developed world ed. by R. Craig Lefebvre |
| title_full_unstemmed | Social marketing 2 Social marketing in the developed world ed. by R. Craig Lefebvre |
| title_short | Social marketing |
| title_sort | social marketing social marketing in the developed world |
| url | http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025774979&sequence=000002&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA |
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