Optimal search engine marketing
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| 1. Verfasser: | |
|---|---|
| Format: | Abschlussarbeit Buch |
| Sprache: | English |
| Veröffentlicht: |
Hamburg
Kovač
2012
|
| Schriftenreihe: | Schriftenreihe electronic commerce, marketing & finance
2 |
| Schlagworte: | |
| Online-Zugang: | Ausführliche Beschreibung Inhaltsverzeichnis |
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Datensatz im Suchindex
| _version_ | 1804149700860837888 |
|---|---|
| adam_text | IMAGE 1
TABLE O F CONTENTS
SYNOPSIS 1
ARTICLE 1
A BIDDING DECISION SUPPORT SYSTEM FOR PROFITABLE SEARCH ENGINE
MARKETING 29
ARTICLE 2
AN ANALYSIS O F THE PROFITABILITY O F FEE-BASED COMPENSATION PLANS FOR
SEARCH ENGINE MARKETING 67
ARTICLE 3
RETURN ON QUALITY IMPROVEMENTS IN SEARCH ENGINE MARKETING 109
ARTICLE 4
CANNIBALIZATION AND PROFITABILITY O F THE COMBINED USE O F PAID AND
ORGANIC
SEARCH 145
ARTICLE 5
WHY KEYWORDS DIFFER IN CONSUMERS CLICK AND ADVERTISERS BIDDING
BEHAVIOR 173
OUTLOOK 201
X V
HTTP://D-NB.INFO/1020887826
|
| any_adam_object | 1 |
| author | Abou Nabout, Nadia 1983- |
| author_GND | (DE-588)1021147303 |
| author_facet | Abou Nabout, Nadia 1983- |
| author_role | aut |
| author_sort | Abou Nabout, Nadia 1983- |
| author_variant | n n a nn nna |
| building | Verbundindex |
| bvnumber | BV040608093 |
| classification_rvk | QP 650 |
| ctrlnum | (OCoLC)795590637 (DE-599)DNB1020887826 |
| dewey-full | 658.8720285 |
| dewey-hundreds | 600 - Technology (Applied sciences) |
| dewey-ones | 658 - General management |
| dewey-raw | 658.8720285 |
| dewey-search | 658.8720285 |
| dewey-sort | 3658.8720285 |
| dewey-tens | 650 - Management and auxiliary services |
| discipline | Wirtschaftswissenschaften |
| format | Thesis Book |
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| indexdate | 2024-07-10T00:27:12Z |
| institution | BVB |
| isbn | 9783830064121 3830064128 |
| language | English |
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| physical | XV, 205 S. graph. Darst. 21 cm, 285 g |
| publishDate | 2012 |
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| publisher | Kovač |
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| series | Schriftenreihe electronic commerce, marketing & finance |
| series2 | Schriftenreihe electronic commerce, marketing & finance |
| spelling | Abou Nabout, Nadia 1983- Verfasser (DE-588)1021147303 aut Optimal search engine marketing Nadia Abou Nabout Hamburg Kovač 2012 XV, 205 S. graph. Darst. 21 cm, 285 g txt rdacontent n rdamedia nc rdacarrier Schriftenreihe electronic commerce, marketing & finance 2 Zugl.: Frankfurt (Main), Univ., Diss., 2012 Direktmarketing (DE-588)4012421-6 gnd rswk-swf Suchmaschine (DE-588)4423007-2 gnd rswk-swf (DE-588)4113937-9 Hochschulschrift gnd-content Suchmaschine (DE-588)4423007-2 s Direktmarketing (DE-588)4012421-6 s DE-604 Schriftenreihe electronic commerce, marketing & finance 2 (DE-604)BV040276303 2 X:MVB text/html http://www.verlagdrkovac.de/978-3-8300-6412-1.htm Ausführliche Beschreibung DNB Datenaustausch application/pdf http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=025435717&sequence=000001&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA Inhaltsverzeichnis |
| spellingShingle | Abou Nabout, Nadia 1983- Optimal search engine marketing Schriftenreihe electronic commerce, marketing & finance Direktmarketing (DE-588)4012421-6 gnd Suchmaschine (DE-588)4423007-2 gnd |
| subject_GND | (DE-588)4012421-6 (DE-588)4423007-2 (DE-588)4113937-9 |
| title | Optimal search engine marketing |
| title_auth | Optimal search engine marketing |
| title_exact_search | Optimal search engine marketing |
| title_full | Optimal search engine marketing Nadia Abou Nabout |
| title_fullStr | Optimal search engine marketing Nadia Abou Nabout |
| title_full_unstemmed | Optimal search engine marketing Nadia Abou Nabout |
| title_short | Optimal search engine marketing |
| title_sort | optimal search engine marketing |
| topic | Direktmarketing (DE-588)4012421-6 gnd Suchmaschine (DE-588)4423007-2 gnd |
| topic_facet | Direktmarketing Suchmaschine Hochschulschrift |
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