Research methods for business students

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Hauptverfasser: Saunders, Mark 1959- (VerfasserIn), Lewis, Philip 1976- (VerfasserIn), Thornhill, Adrian (VerfasserIn)
Format: Buch
Sprache:English
Veröffentlicht: Harlow [u.a.] Pearson 2012
Ausgabe:6. ed.
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Datensatz im Suchindex

_version_ 1819609398793732096
adam_text Titel: Research methods for business students Autor: Saunders, Mark Jahr: 2012 How to use this book xvii Guided tour xxii Preface xxv Contributors xxvii Publisher s acknowledgements xxix 1 Business and management research, reflective diaries and the purpose of this book 2 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 2 1.1 Introduction 2 1.2 The nature of research 4 1.3 Business and management research 6 1.4 The research process 12 1.5 Keeping a reflective diary or research notebook 13 1.6 The purpose and structure of this book 15 1.7 Summary 19 Self-check questions 19 Review and discussion questions 19 Progressing your research project: starting your reflective diary or notebook 20 References 20 Further reading 21 Case 1: Reporting evidence from business and management research 22 Mark Learmonth Self-check answers 24 2 Formulating and clarifying the research topic 26 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 26 2.1 Introduction 26 2.2 Attributes of a good research topic 28 2.3 Generating and refining research ideas 30 2.4 Turning research ideas into research projects 40 2.5 Writing your research proposal 50 2.6 Summary 59 Self-check questions 60 Review and discussion questions 60 Progressing your research project: from research ideas to a research proposal 61 References 61 Further reading 63 Case 2: Self-service technology: does co-production harm value co-creation? 63 Toni Hilton Self-check answers 67 3 Critically reviewing the literature 70 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 70 3.1 Introduction 70 3.2 The critical review 73 3.3 Literature sources available 82 3.4 Planning your literature search strategy 90 3.5 Conducting your literature search 97 3.6 Obtaining and evaluating the literature 105 3.7 Recording the literature 108 3.8 Using Systematic Review 112 3.9 Plagiarism 113 3.10 Summary 115 Self-check questions 115 Review and discussion questions 117 Progressing your research project: critically reviewing the literature 117 References 117 Further reading 119 Case 3: Individual workplace performance: systematically reviewed 119 Celine Rojon Self-check answers 123 4 Understanding research philosophies and approaches 126 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 126 4.1 Introduction 126 4.2 Understanding your research philosophy 127 4.3 Research approaches 143 4.4 Summary 149 Self-check questions 150 Review and discussion questions 150 Progressing your research project: diagnose your research philosophy 151 References 152 Further reading 153 Case 4: Organisational learning in an English regional theatre 153 Dawn Langley and Paul Tosey Self-check answers 156 5 Formulating the research design 158 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 158 5.1 Introduction 158 5.2 Choice and coherence in research design 159 5.3 Choosing a quantitative, qualitative or multiple methods research design 161 5.4 Recognising the nature of your research design 170 5.5 Choosing a research strategy or strategies 173 5.6 Choosing a time horizon 190 5.7 Establishing the ethics of the research design 191 5.8 Establishing the quality of the research design 191 5.9 Taking into account your role as researcher 195 5.10 Summary 196 Self-check questions 197 Review and discussion questions 198 Progressing your research project: deciding on your research design 198 References 199 Further reading 201 Case 5: Sangita s career 202 Mark Saunders Philip Lewis and Adrian Thornhill Ongoing case: Researching emotional labour 204 Part 1: Some reading arid a possible research design? 204 Karen Handley and Lindsay Williams Self-check answers 206 6 Negotiating access and research ethics 208 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 208 6.1 Introduction 208 6.2 Issues associated with gaining traditional access 210 6.3 Issues associated with Internet-mediated access 214 6.4 Strategies to gain access 216 6.5 Research ethics and why you should act ethically 226 6.6 Ethical issues at specific stages of the research process 236 6.7 An introduction to the principles of data protection and data management 247 6.8 Summary 249 Self-check questions 250 Review and discussion questions 250 Progressing your research project: negotiating access and addressing ethical issues 251 References 251 Further reading 253 Case 6: The impact of colour on children s brand choices 253 Zoe Jowers Self-check answers 255 7 Selecting samples 258 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 258 7.1 Introduction 258 7.2 Probability sampling 262 7.3 Non-probability sampling 281 7.4 Summary 291 Self-check questions 292 Review and discussion questions 294 Progressing your research project: using sampling as part of your research 295 References 295 Further reading 296 Case 7: Comparing UK and French perceptions and expectations of online supermarket shopping 297 Marie Ashwin and Alan Hirst Self-check answers 300 8 Using secondary data 304 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 304 8.1 Introduction 304 8.2 Types of secondary data and uses in research 307 8.3 Locating secondary data 314 8.4 Advantages and disadvantages of secondary data 317 8.5 Evaluating secondary data sources 321 8.6 Summary 331 Self-check questions 331 Review and discussion questions 332 Progressing your research project: assessing the suitability of secondary data for your research 332 References 333 Further reading 334 Case 8: Trust repair in a major finance company 335 Graham Dietz Ongoing case: Researching emotional labour 337 Part 2: Permission to collect data is unlikely, so what about secondary data? 337 Karen Handley and Lindsay Williams Self-check answers 338 9 Collecting primary data through observation 340 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 340 9.1 Introduction 340 9.2 Participant observation 342 9.3 Structured observation 355 9.4 Summary 362 Self-check questions 363 Review and discussion questions 364 Progressing your research project: deciding on the appropriateness of observation 364 References 364 Further reading 365 Case 9: Strategy options in a mature market 366 Hester Nienaber Self-check answers 369 10 Collecting primary data using semi-structured, in-depth and group interviews 372 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 372 10.1 Introduction 372 10.2 Types of interview and their link to the purpose of research and research strategy 374 10.3 When to use semi-structured and in-depth interviews 378 10.4 Data quality issues associated with semi-structured and in-depth interviews 380 10.5 Preparing for semi-structured or in-depth interviews 384 10.6 Conducting semi-structured or in-depth interviews 388 10.7 Managing logistical and resource issues 398 10.8 Group interviews and focus groups 400 10.9 Telephone, Internet- and intranet-mediated interviews 404 10.10 Summary 408 Self-check questions 408 Review and discussion questions 409 Progressing your research project: using semi-structured or in-depth interviews in your research 410 References 410 Further reading 411 Case 10: Organisations in a flash? 412 Samantha Warren Self-check answers 414 11 Collecting primary data using questionnaires 416 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 416 11.1 Introduction 416 11.2 An overview of questionnaires 419 11.3 Deciding what data need to be collected 423 11.4 Designing the questionnaire 428 11.5 Delivering and collecting the questionnaire 452 11.6 Summary 458 Self-check questions 459 Review and discussion questions 461 Progressing your research project: using questionnaires in your research 461 References 462 Further reading 463 Case 11: A quantitative evaluation of students desire for self employment 464 Victoria Harte and Jim Stewart Self-check answers 467 12 Analysing quantitative data 472 Mark Saunders, Philip Lewis, Adrian Thornhill and Catherine Wang Learning outcomes 472 12.1 Introduction 472 12.2 Preparing, inputting and checking data 474 12.3 Exploring and presenting data 487 12.4 Describing data using statistics 502 12.5 Examining relationships, differences and trends using statistics 508 12.6 Summary 529 Self-check questions 530 Review and discussion questions 532 Progressing your research project: analysing your data quantitatively 532 References 533 Further reading 534 Case 12: Food miles, carbon footprints and supply chains 535 David Oglethorpe Self-check answers 541 13 Analysing qualitative data 544 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 544 13.1 Introduction 544 13.2 Qualitative data 546 13.3 Deciding on your approach to analysis 548 13.4 Preparing your data for analysis 550 13.5 Aids to help your analysis 553 13.6 Generic approaches to analysis 556 13.7 Specific approaches to analysis: inductive procedures 566 13.8 Specific approaches to analysis: deductive procedures 578 13.9 Using CAQDAS 581 13.10 Summary 583 Self-check questions 584 Review and discussion questions 584 Progressing your research project: analysing your data qualitatively 585 References 585 Further reading 587 Case 13: Creating environmentally friendly office spaces 587 Catherine Cassell and Bill Lee Ongoing case: Researching emotional labour 589 Part 3: A revised research question, a variety of secondary data, but what about the analysis? 589 Karen Handley and Lindsay Williams Self-check answers 591 14 Writing and presenting your project report 594 Mark Saunders Philip Lewis and Adrian Thornhill Learning outcomes 594 14.1 Introduction 594 14.2 Getting started with writing 596 14.3 Structuring your project report 600 14.4 Organising the project report s content 610 14.5 Developing an appropriate writing style 614 14.6 Meeting the assessment criteria 619 14.7 Oral presentation of the report 620 14.8 Summary 624 Self-check questions 624 Review and discussion questions 625 Progressing your research project: writing your project report 625 References 625 Further reading 626 Case 14: Clare s research project presentation 627 Lindy Blair Self-check answers 630 Bibliography 632
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spellingShingle Saunders, Mark 1959-
Lewis, Philip 1976-
Thornhill, Adrian
Research methods for business students
Datenverarbeitung
Wirtschaft
Business Research
Business Research Data processing
Betriebswirtschaftslehre (DE-588)4069402-1 gnd
Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd
Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd
Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd
Forschungsmethode (DE-588)4155046-8 gnd
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(DE-588)4006244-2
(DE-588)4066571-9
(DE-588)4066538-0
(DE-588)4155046-8
title Research methods for business students
title_auth Research methods for business students
title_exact_search Research methods for business students
title_full Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_fullStr Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_full_unstemmed Research methods for business students Mark Saunders ; Philip Lewis ; Adrian Thornhill
title_short Research methods for business students
title_sort research methods for business students
topic Datenverarbeitung
Wirtschaft
Business Research
Business Research Data processing
Betriebswirtschaftslehre (DE-588)4069402-1 gnd
Betriebswirtschaftliches Studium (DE-588)4006244-2 gnd
Wissenschaftliches Arbeiten (DE-588)4066571-9 gnd
Wirtschaftswissenschaftliches Studium (DE-588)4066538-0 gnd
Forschungsmethode (DE-588)4155046-8 gnd
topic_facet Datenverarbeitung
Wirtschaft
Business Research
Business Research Data processing
Betriebswirtschaftslehre
Betriebswirtschaftliches Studium
Wissenschaftliches Arbeiten
Wirtschaftswissenschaftliches Studium
Forschungsmethode
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