Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer
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| 1. Verfasser: | |
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| Format: | Abschlussarbeit Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Wiesbaden
Springer Gabler
2012
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| Schlagworte: | |
| Online-Zugang: | DE-634 DE-1043 DE-Aug4 DE-M347 DE-92 DE-898 DE-859 DE-1049 DE-863 DE-862 DE-2070s DE-473 DE-19 DE-355 DE-703 DE-20 DE-706 DE-29 DE-739 Volltext |
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Datensatz im Suchindex
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| indexdate | 2025-02-14T17:50:01Z |
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| spellingShingle | Meister, Sandra Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer Management Wirtschaft Economics Marketing Economics/Management Science Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Konsumgut (DE-588)4032259-2 gnd Social Media (DE-588)4639271-3 gnd |
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| title | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer |
| title_auth | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer |
| title_exact_search | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer |
| title_full | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer Sandra Meister |
| title_fullStr | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer Sandra Meister |
| title_full_unstemmed | Brand communities for fast moving consumer goods an empirical study of members' behavior and the economic relevance for the marketer Sandra Meister |
| title_short | Brand communities for fast moving consumer goods |
| title_sort | brand communities for fast moving consumer goods an empirical study of members behavior and the economic relevance for the marketer |
| title_sub | an empirical study of members' behavior and the economic relevance for the marketer |
| topic | Management Wirtschaft Economics Marketing Economics/Management Science Kundenbindung (DE-588)4384508-3 gnd Kundenmanagement (DE-588)4236865-0 gnd Markenartikel (DE-588)4037584-5 gnd Markenpolitik (DE-588)4144679-3 gnd Konsumgut (DE-588)4032259-2 gnd Social Media (DE-588)4639271-3 gnd |
| topic_facet | Management Wirtschaft Economics Marketing Economics/Management Science Kundenbindung Kundenmanagement Markenartikel Markenpolitik Konsumgut Social Media Hochschulschrift |
| url | https://doi.org/10.1007/978-3-8349-4055-1 |
| work_keys_str_mv | AT meistersandra brandcommunitiesforfastmovingconsumergoodsanempiricalstudyofmembersbehaviorandtheeconomicrelevanceforthemarketer |