Japanese consumer dynamics

Today Japan is still the second largest and most important consumer market in the world. This book discusses the development of Japanese consumerism, particularities of Japanese consumer behaviour and consumer rights, new consumer groups and emerging trend in the Japanese market

Bibliographische Detailangaben

Format:	Elektronisch E-Book
Sprache:	English
Veröffentlicht:	Basingstoke Palgrave Macmillan 2011
Schlagworte:	Market research / Japan International business / Japan Business and Management Consumer behavior / Japan Consumption (Economics) / Japan
Online-Zugang:	UBR01 Volltext
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