Brand champions How superheroes bring brands to life
A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engage...
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| Format: | Elektronisch E-Book |
| Sprache: | English |
| Veröffentlicht: |
Basingstoke
Palgrave Macmillan
2011
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| Schlagworte: | |
| Online-Zugang: | DE-355 Volltext |
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| Zusammenfassung: | A case-study based guide which showcases the individuals within organizations who nurture and sustain brands and bring them to life through their everyday performance. Critical enough to remain credible yet overwhelmingly positive, it is a charismatic illustration of how to achieve true brand engagement |
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| Beschreibung: | Electronic book text. - Epublication based on: 9780230220324, 2011. - PDF. Introduction and Context Case Studies on Values-based Brand Engagement Brand Stories from The Front Line Champions Brand Stories from The Engine Room The DNA of a Brand Champion - 'what does it take'? Conclusions, Key Learnings Overall and Launch of the Search for Brand Champions Competition |
| Beschreibung: | 1 Online-Ressource (224 p.) 8 b&w, 29 figures, halftones, 39 2 |
| Format: | Document |
| ISBN: | 0230304656 9780230304659 |